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Google Universal Analytics (discontinued) vs. IBM Cloudability

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    IBM Cloudability

    Score8.9 out of 10
    N/AIBM Cloudability is a cloud cost management and optimization (FinOps) tool that enables IT, finance, and business teams to optimize their cloud spend across all cost sources, all maturity levels, and for all stakeholders.N/A
    Pricing
    Google Universal Analytics (discontinued)IBM Cloudability
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)IBM Cloudability
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)IBM Cloudability
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Apptio an IBM Company
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    94%
    Would buy again
    145 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    94%
    Delivers good value for the price
    107 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    90%
    Happy with the feature set
    139 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    88%
    Lived up to sales and marketing promises
    87 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    90%
    Implementation went as expected
    98 Answers
    Features
    Google Universal Analytics (discontinued)IBM Cloudability
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and IBM Cloudability
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    IBM Cloudability
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)IBM Cloudability
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Chartbeat
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)IBM Cloudability
    Likelihood to Recommend
    8.0
    (55 ratings)
    8.8
    (147 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    6.4
    (6 ratings)
    Usability
    9.0
    (5 ratings)
    7.8
    (147 ratings)
    Availability
    -
    (0 ratings)
    6.4
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    5.5
    (1 ratings)
    Support Rating
    10.0
    (23 ratings)
    2.3
    (3 ratings)
    In-Person Training
    9.0
    (1 ratings)
    1.0
    (1 ratings)
    Online Training
    7.0
    (1 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    9.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    6.4
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    6.4
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    6.4
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)IBM Cloudability
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Apptio an IBM Company
    I don't have much exposure to the tool. I mean, I'm relatively new to using it as a platform, but I haven't really seen the benefit, especially with the actual renewal talks at the company. I'm not seeing what AWS native solutions are, how probability improves on that as opposed to just using AWS and just, I don't know. I'm not seeing the benefit, at least in my eyes.
    Incentivized
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    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Apptio an IBM Company
    • We are able to integrate multiple sources of data to have a comprehensive view of our spend.
    • We are able to get more detailed insights via container dashboard for kubernetes spend
    • A unified platform to manage overall cloud spend along with related FinOps spend
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Apptio an IBM Company
    • For me, it is a lot of anomaly detection and I think there's a lot of improvement that can be made to show anomalies that happen over time because if it's just day to day or week to week, you may not see the change. But if you see the trend over a period of time, show me something that has grown 40%, 50% over the past three months and maybe you can do those things and we just haven't figured them out yet. So we are very new to the product, but I think anomaly detection for me is one of the bigger things.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Apptio an IBM Company
    Cloudability has been one solution for almost all of our FinOps needs. Except for Data transfer costs, we have covered all use cases and have made significant savings across our cloud infrastructure. Reporting has provided management a deeper analysis into their spending and helped them forecast their budgets for next year
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Apptio an IBM Company
    I gave the IBM Cloudability a 7/10 because it is good, but it could improve in some places. It is easy to get data uploaded and ready to view, but it is only up to a certain point in time, and not live data. As for how it looks, the interface is good for viewing, however navigation could be a little better, maybe supported with a roadmap.
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    Apptio an IBM Company
    Only been 1 or 2 occaisions when not available, in 3 years
    Incentivized
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    Apptio an IBM Company
    Afternoons tend to be a little slower, due to US traffic I assume
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Apptio an IBM Company
    While there have been few support cases where the experience was good. But in multiple support cases it's firstly delayed and even after weeks or months of time, team is not able to provide us with the RCA of the issue. All they are claiming is the issue is now fixed which I still see coming back after few days or weeks as we've never identified and addressed the root cause.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Apptio an IBM Company
    Training was adequate, but the real learning begins when you start using the product, like most things. All major functions were covered so as an entry point, was a good introduction to the product. The training pace was good as well, the areas were covered in decent depth, without being too much of an information overload.
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Apptio an IBM Company
    Within months
    Read full review
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Apptio an IBM Company
    Before Apptio we extensively used the cloud native and in house automated and developed cost optimization tool using python , powershell and leveraging the various cloud native services like AWS systems manager , Azure Functions and Azure automation run books.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Discontinued Products
    No answers on this topic
    Apptio an IBM Company
    I wasn't personally involved, but all dealings with Apptio have been easy
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    Apptio an IBM Company
    Works as designed
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Apptio an IBM Company
    • Apptio Cloudability has enabled us to charge back 100% of our cloud spend to our business users and on an automated basis through the use of ApptioOne
    • Apptio Cloudability's transparency and metrics have enabled us to save millions of dollars in cloud spend across our user base.
    Incentivized
    Read full review
    ScreenShots

    IBM Cloudability Screenshots

    Screenshot of ML backed rightsizing recommendations surfacing multiple scenarios with tools to help sort those that can me realistically actioned on, with Jira and ServiceNowScreenshot of an allocation of cloud viewed through the enterprise grade tools to tailor data for chargeback/showback across an organizationScreenshot of intelligent forecasting including seasonality, cost drivers and net new spendScreenshot of anomaly detection capabilities to stop issues in their tracks via the right people for the job