Google Universal Analytics (discontinued) vs. IBM Video Streaming

As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.

Very limited customization features. Permissions are a mess too if you want to have people assigned as chat moderators for events for instance, but dont want them access to the admin panel. The quality of the broadcast and live captions work well, but they charge extra for live captions. For operating a video on demand site, the design of the page is really poor and limited on customization. Been a user for years and seen almost no new innovation on the platform which has been disappointing. The metrics are a mess on the user panels too. They do provide an api link for your external metrics and/or data dumps for using something like tableau, but that features not really something to write home about and a rather basic offering. This is an expensive platform with limited options and an outdated style unfortunately. We have been getting by for our uses but there's nothing really keeping us with IBM if another platform offering came around

• It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
• It is an entirely online tool; it does not take up hard disk space like other desktop tools.
• Since this tool is draggable, Google is constantly adding more features.
• Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.

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• IBM Video Streaming allows for the integration of interactive elements into video content, such as quizzes, polls, and live Q&A sessions. This can make learning more engaging for young students by making it interactive and fun, thus increasing their attention and participation.
• Teachers in a K-5 setting can access and share professional development materials and teaching resources through the platform. This can help them stay updated on the best practices for early childhood education, innovative teaching methods, and subject-specific strategies, ultimately benefiting their students.
• IBM Video Streaming provides the capability for teachers to create a library of on-demand educational videos. This is particularly useful for young learners who may need to revisit concepts multiple times to fully understand them. It also supports differentiated learning by allowing students to learn at their own pace.
• Young students often benefit from visual aids in their learning process. IBM Video Streaming can deliver high-quality video content that includes animations, demonstrations, and visual explanations of concepts. This can be particularly effective in subjects like science, math, and reading, where visualizations can enhance understanding.

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• Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
• There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are

• Occasionally, we experience a form of static that lasts for about 1 to 2 minutes. It appears in the live stream and in the auto-recorded file, but not in the live worship assembly. It occurs roughly 1 in every 4 hours of webcast time. I wish there was a way to trace the source of that recurring static. The diagnostic tools could be more robust.
• It would be nice if the chat room allowed a user photo/avatar for each user to personalize that a little more.
• I have wished for a way that an admin could use a “laser pointer” on the video window to point out something on the feed that other live viewers could see.
• It would be wonderful to have a mini-tutorial for viewers who are not technically savvy that would inform them of how to get to the site and explain how they can use the software. For example, how they can see and type in the chat room, how to maximize the screen and make it smaller. Some of our viewers are in nursing homes or otherwise limited in capability to learn to use this on their own.

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Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.

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Our organization depends heavily on this streaming service. Now that we have the option of allowing our clients to attend meetings virtually, we can never retract that option as so many of our clients love the flexibility. Also, we have no complaints with the service itself. It is reliable and dependable and any issues we have encountered have never been to blame on the service but rather our lack of knowledge of it or needing to update our embed code

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The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.

The user interface is pretty straightforward, but simply needs optimization. (Please hire a seasoned UX person to fix it.) However, all of the key features are there and understandable. It's a great platform overall, a bit expensive, and could use some more options for its viewing experience, and a better "smart" embedding window for mobile applications.

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Absolutely. We have never had an outage problem or any application errors that I have been privy to. We are duly notified generally in advance of outages or updates

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As we use it now, we are satisfied with the streaming performance. I cannot speak to integration yet as we have yet to engage in that but have plans to in the future

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If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.

We funded 'white glove' service as our timelines were tight and our needs were well-defined. Tier 1 and Tier 2 support were able to help us get up and running in shorter order than we would have on our own. Documentation on the eCDN product had gaps, increasing the time to resolve and created concerns about success.

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There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.

If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help

Ustream is easy to implement. It takes any stream we have thrown its way and distributed it quickly and with quality. When talking to others that are pursuing live stream implementations, I often remind them that the technology used to distribute your live stream is less important than the quality of the content you are distributing. Taking care to use the right camera equipment, the proper encoder, and quality sound gear will result in a high-quality stream that will allow the strength of the Ustream CDN to shine.

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Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.

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Vimeo offers better tools for on-demand like chapters and marketing tools. But their live options are limited to event durations. YouTube can stream for longer durations but IBM 24/7 stream has been much more reliable and easy to use.

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IBM global network.

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• It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
• I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.

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• Our ROI is measured by the provision of ministry and satisfaction of our congregation. We are extremely pleased with our USTREAM and feel that it is a valuable asset to our church.

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info