Google Universal Analytics (discontinued) vs. SAP Integration Suite

As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.

Good at: 1. Integrations with in SAP applications, especially with event based triggers 2. Can be integrated very well with other BTP services to attain Batch processing and store credentials 3. Supports many authentication models Improvements: 1. No version history available compared to as it is available in S4HANA 2. Need a lot of improvement in git hub connections

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• It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
• It is an entirely online tool; it does not take up hard disk space like other desktop tools.
• Since this tool is draggable, Google is constantly adding more features.
• Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.

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• The extensive catalog of pre package integrations that have in the discovery center. That allows developers to find solutions that can fit the needs.
• Monitor of the integrations and api deployed.
• API management has been for us a very usefull tool inside integration suite, to be able to have the API Hub with the documentation of our apis.

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• Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
• There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are

• Provide more pre-built integrations to use within SuccessFactors or other modules instead of everything having to be custom built
• Support is unable to provide advice on custom builds so you often have to engage a 3rd party partner
• Works best when you have the functional and technical teams working together. Otherwise, the system is too technical for a functional user to create integration and a technical user not always understand the functional perspective

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Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.

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It is in place, our system integrators are familiar with it, and it fits into the ecosystem. A better user interface, flow build and debugging experience would see it grow, many technical staff do not enjoy using it for this reason, however it is quite capable and powerful behind this one shortcoming.

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The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.

The user interface is messy and not intuitive. It has a steep learning curve, and flows developed around are easy to make a mess with layout and can be difficult to follow. The debugging is also quite difficult, it takes some time to figure out how to follow the flow and examine data. Error handling is also difficult and not intuitive, it is better to let some errors leak and monitor through ALM.

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If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.

The support for SAP Integration Suite is satisfactory. We leverage SAP support through our manage services partner. So far, we have not had many major issues. One concern, to make our rating a ten, would be turnaround time on high priority incidents. SAP Integration Suite drives our key business functions forward. Without a reasonable service level agreement on turnaround, we sometimes find us running into issues running pay, etc.

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There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.

If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help

Work with an SAP implementation partner, if possible.

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Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.

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Before deploying SAP Integration Suite, we assessed Oracle Financial Services Analytics and IBM Risk Analytics. While Oracle had proved its mettle in the exceptional database support and IBM in presenting risk model tools, SAP Integration Suite overwhelmed others by being effortlessly integrated with our existing banking framework.

• It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
• I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.

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Independently Invited by TrustRadius

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• Positive impact would be availability of pre-defined integration content via templates.
• One can re-use a template as a starting point to modify and adopt to client-specific integration flow.
• Availability of adaptors and connectors, making it easier to piece together the integration flow.

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info