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Google Universal Analytics (discontinued) vs. SAP Service Cloud

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    SAP Service Cloud

    Score8.5 out of 10
    N/ASAP Service Cloud helps deliver customer value and protect the brand with intelligent customer service. It enables the user to engage with customers at their convenience, connect service with the value chain and deliver greater profitability.N/A
    Pricing
    Google Universal Analytics (discontinued)SAP Service Cloud
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)SAP Service Cloud
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)SAP Service Cloud
    Considered Both Products
    Discontinued Products
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    98%
    Would buy again
    116 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    97%
    Delivers good value for the price
    97 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    96%
    Happy with the feature set
    113 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    96%
    Lived up to sales and marketing promises
    80 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    97%
    Implementation went as expected
    99 Answers
    Features
    Google Universal Analytics (discontinued)SAP Service Cloud
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and SAP Service Cloud
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    SAP Service Cloud
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)SAP Service Cloud
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Simplify360
    Score7.8 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Customer.io
    Score9.1 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Adobe Journey Optimizer
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)SAP Service Cloud
    Likelihood to Recommend
    8.0
    (55 ratings)
    8.5
    (118 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    7.7
    (5 ratings)
    Usability
    9.0
    (5 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    5.5
    (1 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    7.8
    (73 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)SAP Service Cloud
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
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    SAP
    SAP Service Cloud is well-suited for handling a large number of customer complaints. For example, as a financial company, we receive customer inquiries about transaction failures. Once the client reaches us, we assign the problem to the right team and people, and that is all thanks to SAP Service Cloud, which helps ensure customer problems are solved in the best possible time.
    Incentivized
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    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
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    SAP
    • First is It is highly effective when we consider Customer Relation Engagement.
    • Good User Interface by which anyone can get used to it quickly.
    • It is providing infinite opportunity of integration with other SAP solutions.
    • Affordable Solutions with effective features.
    • It has prebuilt charts which helps us to define customer journey with ease of efforts.
    Incentivized
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    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
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    SAP
    • While SAP Service Cloud offers a wealth of features, its interface can sometimes feel overwhelming. For newcomers, especially those not tech-savvy, a more intuitive or simplified layout would be beneficial.
    • While it allows for some level of personalization, making deep customizations can be challenging. Given the unique requirements of our client's customer service, having more flexibility in tailoring the tool to our exact needs would be nice.
    • While SAP Service Cloud integrates well within the SAP ecosystem, it can sometimes be less smooth when linking up with non-SAP third-party tools. Enhancing these integrations would streamline our operations, especially when using other software tools alongside it.
    Incentivized
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    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    SAP
    SAP Service Cloud offers sturdy competencies for case control, workflow automation, and purchaser engagement. However, since our organization continues to be within the early assessment section, we have not but experienced its complete potential. Once fully applied and custom designed to our desires, the score can also increase as we investigate usability and integration with other SAP solutions.
    Incentivized
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    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
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    SAP
    No answers on this topic
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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    SAP
    I have found that sometimes issues reported to the SAP takes more time also they lack system support with respect to the priority . Also we don't see RCA for the issues raised. Also turn around time for the issues is not fixed as the support is global sometimes the issues float here and there.
    Incentivized
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    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    SAP
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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    SAP
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
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    SAP
    Zoho Desk is the ultimate software for clear communication, but when we compared these two according to our needs, we found out that SAP Service Cloud is the best option for us. Since it provides everything in one location, Zoho Desk is somewhat lacking in this area. That was the reason for choosing SAP Service Cloud.
    Incentivized
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    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    SAP
    • can help speed up issue resolution, reducing the time customers spend waiting for solutions
    • AI insights help predict the customer profile, satisfaction, and possible options for service resolutions
    • One stop for all historical customer service requests and data and useful to calculate who are high CLTV customers
    Incentivized
    Read full review
    ScreenShots

    SAP Service Cloud Screenshots

    Product screenshotProduct screenshotProduct screenshotScreenshot of SAP Service Cloud's AI case insights.Screenshot of SAP Service Cloud's AI case summary.Screenshot of SAP Service Cloud's AI email drafter.