Google Universal Analytics (discontinued) vs. WompMobile

As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.

At first look we were not sure if WompMobile was well suited for E-Commerce because they had very few examples of E-Commerce sites within their portfolio. We spoke with the team at WompMobile and those concerns were tossed right out the window. I can't think of any scenario where WompMobile would not be able to provide the right mobile solution.

• It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
• It is an entirely online tool; it does not take up hard disk space like other desktop tools.
• Since this tool is draggable, Google is constantly adding more features.
• Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.

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• Delivery. On time delivery of design and updates.
• Access. Whenever we have a question or need something communication is immediate.
• Best practices. Our speed and SEO scores are outstanding. When Google changes algorithms our mobile site is already prepped for it.
• Maintenance. If assets pulled from our main site create problems on mobile we are informed right away.
• Improvements. WompMobile regularly investigates and offers improvements to functionality as the mobile space develops.

• Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
• There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are

• Support Options. We struggled a bit with not having a 24x7 support option from WompMobile. Even though we haven't had to use it, and a global company like us would feel better with a 24x7 support option. We even expected to pay more to have that comfort for "just in case" scenarios. However, their speed in responding to your production issue has been phenomenal, and it makes you wonder if the current model is way better than a 24x7 support option where they might have to hire less costly labor who would take longer to resolve your issue.
• Test Environment. We struggled not having our test environment connected to their test environment. They have a test environment where they show you the changes, but it's not accessible through your test environment. It's a different concept.
• Reporting. WompMobile doesn't have a portal or dashboard for customers to see the hits and performance metrics of their site.

Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.

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Great solution and development team

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The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.

If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.

Great development support

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There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.

If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help

Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.

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I have no basis of comparison. I stumbled upon WompMobile from a mention by This American Life (I think), and worked it out with them. Looked no further

• It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
• I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.

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Independently Invited by TrustRadius

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• Our mobile site was pretty basic, but once WompMobile changed the site, we saw increased results across our site. Our site runs smoother than before, leading to more positive customer experiences.
• The site runs faster as well, allowing our customers to shop longer and quicker.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info