We've adopted MobileOptimize in response to Mobilegeddon by Google. It is used for our main customer facing website. For many years, we did not have a mobile friendly face for our website. Traditionally we only had a small percentage of mobile visitors come to our site, but since MobileOptimize was able to deliver a new mobile friendly site without redesigning the desktop site, we decided to test whether it's true that "if you build it, they will come". It's been about 3 months since going live with the new mobile friendly site, and the mobile users bounce rate has been reduced by 60%.