Google Universal Analytics (discontinued) vs. Zoho SalesIQ

I think this is a great platform as long as there is a dedicated team which is going to spend reviewing the data and also taking out insights from it, making it beneficial. It was well suited for me when working with a client that had a very large amount of traffic, with a large range of complex products on offer. This tool allowed us to be able to do more with the data and segmenting it more which ultimately drove our relationship forward, but also the results that we saw

This is being used to make it easier for our sales staff to add leads and follow up with them. Our sales team has found it considerably easier to maintain track of leads generated by this service because of the connectivity with CRM. We wanted to learn more about our customers' habits. This work is made incredibly simple and straightforward to accomplish with SalesIQ. It makes a big difference to chat with and engage with customers at the correct time without being aggressive.

Incentivized

• It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
• It is an entirely online tool; it does not take up hard disk space like other desktop tools.
• Since this tool is draggable, Google is constantly adding more features.
• Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.

Incentivized

• A fine match for the company needs and incorporation.
• Customers visibility on the platform and their behavior.
• The amount of time spent in a given location.
• It is extremely simple to use, with numerous manuals and instructions on how to apply every company.
• The online chat feature is extremely beneficial to us an organization.

Incentivized

• As far as I can tell, this is the ultimate large scale analytics platform. It does so much and can be a very powerful tool. Maybe it's overwhelming for newbies, but that's kinda what the pro Google consultations are for.
• Although I've never been personally responsible for paying the GA 360 bills, I know it's very pricey ($150K/year last I checked). If your business is managing a lot of high-traffic sites, and maybe you resell other Google services, then it's probably worth it for the dashboard and integration. So... it's expensive, and by definition, not for everyone.

Incentivized

• Overall it's a very simple tool that doesn't offer a lot of complexity or expanded tools
• Even though it's all in the Zoho family, it doesn't work seemlessly with CRM or other Zoho products
• Not always the best at identifying similar users across different browsers, devices, etc

Incentivized

I believe that once Google Analytics Premium releases some additional eCommerce capabilities, it will be the best tool on the market for multi-site customers. Google does an amazing job of fully vetting out new features and functionality before releasing them publicly, so I have found very few issues with the functionality and usability of the tool. Some of the other big players in the industry are too quick to release new features, and they are often riddled with bugs and defects. I know that when I set something up with Google Analytics Premium, I'm getting a reliable, strong product that will deliver what it promises.

Google Analytics Premium has a very easy to use and intuitive User Interface. It's easy to find anything you are looking for and apply different segments to reports on the fly. This is very important especially if you are doing report comparisons. It's also an aesthetically pleasing design, making the general experience pleasant.

• Everyday support is primarily through chat and email with the centralized, general team. Its as you would envision with an anonymous individual attempting to figure from "page one." Often responses are later in the day or next day.
• At first signing, one account person is assigned along with an initial individual to assist in onboarding. There's an interview of the goals with GA360, but the provided deliverable document is limited in the review of one site. Also, after delivery of the onboarding document, you are left with an account individual who is looking for expanded vertical integration with other Google products.

Incentivized

There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.

If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help

Since our data is on Bigquery it is very easy for us to connect our database to this platform which is very challenging for us to connect the data integration part to other platforms so this is the primary reason for us to choose this platform. The second reason to choose this is that this platform will solve our problems of multiple departments of product, marketing, business, and analytics rather than choosing separate platforms for different departments

The option of the desktop application was a missing feature on both of the previously used tools, including having applications for Windows, Linux, as well as MACOS. Having a separate application for the chat agents from the main CRM application was a key missing feature as it was combined with the complete CRMs tools being used earlier. Website visitors' live and history activity on our website was missing on the tools being used earlier by our Customer Success teams.

Incentivized

• It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
• I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.

Incentivized

• It has significantly reduced the number of phone calls and emails we used to get. Chat is more convenient for our users. It also means we can provide support with fewer agents as a single agent can work on multiple chats (unlike phone support).
• Ability to catch and engage with new users that are potential leads has also improved our overall sales program.
• Letting admin take over chat seamlessly without a transfer lets us provide a better quality support experience to our more important users.

Incentivized