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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    ZoomInfo Chat

    Score7.9 out of 10
    N/AZoomInfo Chat is a solution based on the former Insent.ai, an AI-driven chatbot acquired by ZoomInfo in June 2021 to enable sales and marketing teams to engage and convert more website visitors.N/A
    Pricing
    Wildfire Interactive (Discontinued)ZoomInfo Chat
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)ZoomInfo Chat
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Wildfire Interactive (Discontinued)ZoomInfo Chat
    Considered Both Products
    Discontinued Products
    No answer on this topic
    ZoomInfo
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    28 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    23 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    26 Answers
    Features
    Wildfire Interactive (Discontinued)ZoomInfo Chat
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of Wildfire Interactive (Discontinued) and ZoomInfo Chat
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    ZoomInfo Chat
    9.3
    1 Ratings
    8% above category average
    Chat history and transcripts00 Ratings9.01 Ratings
    Chat reporting00 Ratings10.01 Ratings
    Chat and web analytics00 Ratings9.01 Ratings
    Best Alternatives
    Wildfire Interactive (Discontinued)ZoomInfo Chat
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    ManyChat
    Score6.5 out of 10
    Medium-sized Companies
    No answers on this topic
    SAP Conversational AI (discontinued)
    Score6.8 out of 10
    Enterprises
    No answers on this topic
    AWS Chatbot
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)ZoomInfo Chat
    Likelihood to Recommend
    2.0
    (4 ratings)
    9.0
    (28 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    9.6
    (8 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)ZoomInfo Chat
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    ZoomInfo
    ZoomInfo chat is a very good tool for user engagement on the website and lead conversion. It's a very good tool that provides live chat, chat boat, and also a meeting scheduler so that customers can choose the preferred time to discuss with the sales team. It's very good for improving the productivity of the sales team and acquiring quality customers.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    ZoomInfo
    • It is really great at integrations. We were able to plug in Slack without breaking a sweat. And it works really well with our other tools as well.
    • Implementation and setup was very easy and smooth. I actually anticipated it to be a lot bumpier but I was surprised at how quickly and smoothly it went.
    • They have a great support team too. Anytime we have gotten in touch with them, we have had a great experience.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    ZoomInfo
    • It could improve on total data provided when a lead is sent
    • Integrate intro messages, or give a confidence index on how often the lead is replying. They have this feature in other zoom products
    • Allow visitors to directly contact sales team or marketing.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    ZoomInfo
    No answers on this topic
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    ZoomInfo
    This is the main feature, so they've designed it well with companies like mine in mind. It's fast, clean, efficient, and perfectly integrates with main Zoom sales products, which is something every single one of us uses. So the synergy was already on the table before we started. Highly easy to use, minimal training required.
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    ZoomInfo
    No answers on this topic
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    ZoomInfo
    No answers on this topic
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    ZoomInfo
    As a fresh product in the market, support is very warm and they are putting out an earnest effort in fixing reported bugs!
    Read full review
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    ZoomInfo
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    ZoomInfo
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    ZoomInfo
    As I mentioned, it's more than just a ChatBot. The ChatBot is just another feature that it offers, but it allows you to talk to the website traffic which otherwise would have gone without interacting with your website. Sometimes even retargeting ads fail to target such valuable visitors, that is where ZoomInfo chat plays its role.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    ZoomInfo
    • It was quite simple to set up. We've tried a few different chat services on our website before, but the integration process is never as simple as the documentation suggests. Installing and configuring this, including integrating it to Slack, was actually quite simple.
    • Fabulous chatbot arrangement that expanded our site changes.
    Incentivized
    Read full review
    ScreenShots