Goolara Symphonie is an email marketing platform available through both on-premise and hosted deployment. It includes features such as visual editing, a one-stop dashboard, and customizable transactional messages.
N/A
Mad Mimi
Score 10.0 out of 10
N/A
Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.
Goolara comes with awesome features like A/B Splits, Dynamic Content, Triggered Email and more. The highlight is that Goolara provides all these enterprise-level email marketing features within an affordable price range. Goolara works well in data control like archiving, custom tables, dashboard controls and segmentation. There is another notable feature is "Fix After Sending". If you make a mistake while sending the email, Goolara will let you fix it even after you have started sending.
Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
You can segment your list into as many groups as you like, which makes for more effective email marketing.
The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
We tried both MailChimp and SendPulse. SendPulse should improve the autocomplete fields and it comes with fewer templates. MailChimp lacks in more integration with other programs and software. Once you create a template on MailChimp, it seems difficult to edit. Goolara works perfectly with auto-responders, has an advanced bounce tracking system, mailing frequency limits, and more. I'm sure you won't regret once you are ready to set with Goolara.
Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
