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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Grade.us

    Score8.9 out of 10
    N/AGrade.us allows businesses to generate, monitor, and market online reviews to increase the companies visibility in search, create and showcase social proof to build their reputation, and collect feedback to improve their customer experience. Create a Review Funnel Landing Page The review funnel landing page allows users to segment happy customers to leave a review on the major like Google and Facebook and industry-specific review sites. Generate…

    $180

    3 seats ($60 for additional seats)

    Microsoft Advertising

    Score7.7 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A
    Pricing
    Grade.usMicrosoft Advertising
    Editions & Modules
    Professional
    $180.00
    3 seats ($60 for additional seats)
    Agency
    $400.00
    10 seats ($40 for additional seats)
    Partner
    $2500.00
    100 seats ($25 for additional seats - tiered discounts at higher volumes)
    No answers on this topic
    Offerings
    Pricing Offerings
    Grade.usMicrosoft Advertising
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsWe offer a free basic version of white-labeling the dashboard for agencies, but also offer Premium white-label. Premium White-label Option Agency customers may optionally choose to put the entire Grade.us dashboard under your brand and domain. There are additional annual costs to cover the SSL certificate, dedicated hosting, and installation/renewal: $440/yr. This option is not available to Professional plan customers.—
    More Pricing Information
    Community Pulse
    Grade.usMicrosoft Advertising
    Considered Both Products
    Traject
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    68%
    Would buy again
    21 Answers
    Delivers good value for the price
    No answers on this topic
    70%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    No answers on this topic
    65%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    59%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    No answers on this topic
    67%
    Implementation went as expected
    20 Answers
    Features
    Grade.usMicrosoft Advertising
    Ad Campaigns
    Comparison of Ad Campaigns features of Grade.us and Microsoft Advertising
    Feature
    Grade.us
    -
    Ratings
    Microsoft Advertising
    6.5
    6 Ratings
    0% above category average
    Ad campaign creation00 Ratings8.06 Ratings
    Ad deployment00 Ratings8.36 Ratings
    Display advertising00 Ratings6.46 Ratings
    Ad display and retargeting segmentation00 Ratings6.46 Ratings
    Sequence targeting00 Ratings5.95 Ratings
    Contextual advertising00 Ratings5.56 Ratings
    Social advertising00 Ratings4.95 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Grade.us and Microsoft Advertising
    Feature
    Grade.us
    -
    Ratings
    Microsoft Advertising
    6.6
    8 Ratings
    4% below category average
    Ad dashboards00 Ratings6.28 Ratings
    Ad performance reports00 Ratings6.87 Ratings
    Ad conversion tracking00 Ratings7.36 Ratings
    Ad attribution reporting00 Ratings7.06 Ratings
    Ad forecasting and optimization00 Ratings5.85 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Grade.us and Microsoft Advertising
    Feature
    Grade.us
    -
    Ratings
    Microsoft Advertising
    7.3
    7 Ratings
    14% below category average
    Ad bidding00 Ratings7.37 Ratings
    Best Alternatives
    Grade.usMicrosoft Advertising
    Small Businesses
    Brand24
    Score9 out of 10
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    Birdeye
    Score8.7 out of 10
    WordStream
    Score6.9 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Grade.usMicrosoft Advertising
    Likelihood to Recommend
    9.0
    (4 ratings)
    7.4
    (70 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    7.9
    (4 ratings)
    Support Rating
    9.3
    (4 ratings)
    9.1
    (11 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Grade.usMicrosoft Advertising
    Likelihood to Recommend
    Traject
    Grade.us is a great way to implement a process/system for continuously garnering a steady stream of reviews from your clients.
    Incentivized
    Read full review
    Microsoft
    Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
    Read full review
    Pros
    Traject
    • Automates review requests.
    • Makes review monitoring across sites easy.
    • Makes reporting on review progress simple.
    Incentivized
    Read full review
    Microsoft
    • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
    • Nice reporting tools within the interface, detailed reports can be made fairly easily
    • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
    Incentivized
    Read full review
    Cons
    Traject
    • Video support could be a little more granular.
    • The nomenclature used in the dashboard is a little unclear to a new user.
    • The password assignment system is a bit over-engineered making it harder to use.
    Incentivized
    Read full review
    Microsoft
    • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
    • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
    • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
    Incentivized
    Read full review
    Likelihood to Renew
    Traject
    No answers on this topic
    Microsoft
    We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
    Incentivized
    Read full review
    Usability
    Traject
    No answers on this topic
    Microsoft
    It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.
    Incentivized
    Read full review
    Support Rating
    Traject
    They are very prompt when we send an inquiry and very helpful with fixing issues.
    Incentivized
    Read full review
    Microsoft
    Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
    Incentivized
    Read full review
    Alternatives Considered
    Traject
    Different scopes in total, but G.us does a far better job in review management and social proof growth.
    Incentivized
    Read full review
    Microsoft
    Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
    Incentivized
    Read full review
    Return on Investment
    Traject
    • Grade.us has allowed us to bring a valuable service to the table for our clients as well as a solid source of recurring revenue. A win win!
    Incentivized
    Read full review
    Microsoft
    • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
    • It does have an easy import from Google so you're not doubling efforts.
    • The CPCs tend to be less expensive than Google - which is always good for business owners.
    Incentivized
    Read full review
    ScreenShots

    Grade.us Screenshots

    Screenshot of White label the Grade.us platform with your company's logo.Screenshot of Use the review funnel to make it as easy as possible for customers to leave a review on the review sites important to your business.Screenshot of Monitor all of your reviews and respond to them with the Grade.us review monitoring command center.Screenshot of Stream your greatest reviews to your website with the embeddable widget or WordPress Plugin.Screenshot of Analyze your review performance with in-depth reports.