GreenRope vs. PFL Direct Mail Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GreenRope
Score 6.1 out of 10
Small Businesses (1-50 employees)
GreenRope is a CRM tool focused on marketing automation, sales pipelines, and customer service. It includes advanced marketing automation capabilities, sales force automation, and a tool box of features to help manage and operate the business.
$149
Per Month [Unlimited Users]
PFL Direct Mail Platform
Score 9.3 out of 10
N/A
PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is... Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable…
$40,000
per year
Pricing
GreenRopePFL Direct Mail Platform
Editions & Modules
Starter
$149
Per Month [Unlimited Users]
Prime
$199
Per Month [Unlimited Users]
Pro
$249
Per Month [Unlimited Users]
Premium
$299
Per Month [Unlimited Users]
Powerhouse
$349
Per Month [Unlimited Users]
Supreme
$449
Per Month [Unlimited Users]
Ultimate
$699
Per Month [Unlimited Users]
No answers on this topic
Offerings
Pricing Offerings
GreenRopePFL Direct Mail Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$399 Per Account$10,000
Additional DetailsAll price plans include unlimited users, unlimited emails, and all features.
More Pricing Information
Features
GreenRopePFL Direct Mail Platform
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
GreenRope
8.4
13 Ratings
8% above category average
PFL Direct Mail Platform
-
Ratings
Customer data management / contact management9.613 Ratings00 Ratings
Workflow management9.112 Ratings00 Ratings
Territory management8.36 Ratings00 Ratings
Opportunity management9.811 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.511 Ratings00 Ratings
Contract management3.85 Ratings00 Ratings
Quote & order management8.99 Ratings00 Ratings
Interaction tracking9.812 Ratings00 Ratings
Channel / partner relationship management6.64 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
GreenRope
9.7
12 Ratings
25% above category average
PFL Direct Mail Platform
-
Ratings
Case management9.812 Ratings00 Ratings
Call center management9.78 Ratings00 Ratings
Help desk management9.810 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
GreenRope
9.2
13 Ratings
19% above category average
PFL Direct Mail Platform
-
Ratings
Lead management8.912 Ratings00 Ratings
Email marketing9.613 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
GreenRope
9.7
13 Ratings
24% above category average
PFL Direct Mail Platform
-
Ratings
Task management9.613 Ratings00 Ratings
Billing and invoicing management9.88 Ratings00 Ratings
Reporting9.811 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
GreenRope
8.9
12 Ratings
14% above category average
PFL Direct Mail Platform
-
Ratings
Forecasting8.89 Ratings00 Ratings
Pipeline visualization8.310 Ratings00 Ratings
Customizable reports9.512 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
GreenRope
8.4
13 Ratings
10% above category average
PFL Direct Mail Platform
-
Ratings
Custom fields9.213 Ratings00 Ratings
Custom objects8.210 Ratings00 Ratings
Scripting environment7.04 Ratings00 Ratings
API for custom integration9.110 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
GreenRope
8.6
11 Ratings
3% above category average
PFL Direct Mail Platform
-
Ratings
Single sign-on capability8.66 Ratings00 Ratings
Role-based user permissions8.610 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
GreenRope
9.0
11 Ratings
20% above category average
PFL Direct Mail Platform
-
Ratings
Social data9.011 Ratings00 Ratings
Social engagement9.011 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
GreenRope
9.2
7 Ratings
24% above category average
PFL Direct Mail Platform
-
Ratings
Marketing automation9.07 Ratings00 Ratings
Compensation management9.57 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
GreenRope
7.8
9 Ratings
4% above category average
PFL Direct Mail Platform
-
Ratings
Mobile access7.89 Ratings00 Ratings
Best Alternatives
GreenRopePFL Direct Mail Platform
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10

No answers on this topic

Medium-sized Companies
Creatio
Creatio
Score 9.3 out of 10
Iterable
Iterable
Score 8.8 out of 10
Enterprises
Creatio
Creatio
Score 9.3 out of 10
Alyce by Sendoso
Alyce by Sendoso
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GreenRopePFL Direct Mail Platform
Likelihood to Recommend
8.9
(23 ratings)
9.3
(33 ratings)
Likelihood to Renew
8.8
(8 ratings)
7.3
(1 ratings)
Usability
6.6
(4 ratings)
7.3
(1 ratings)
Performance
8.2
(1 ratings)
-
(0 ratings)
Support Rating
7.3
(2 ratings)
9.4
(3 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
9.9
(3 ratings)
User Testimonials
GreenRopePFL Direct Mail Platform
Likelihood to Recommend
GreenRope
There's no such thing as a CRM that doesn't have its complications and headaches. I have tried a lot of them and ultimately like GreenRope heads and shoulders above the rest. GreenRope is particularly suited for small to medium sized businesses who do not have the budget or need for a SalesForce install, or the engineers necessary to make other CRM software work. If you want a more sophisticated system than an email responder like MailChimp or Constant Contact, you need to have a CRM. So ask yourself what you are looking to automate in your business and then go for a solution that has the ability to scale with you. A CRM is a commitment to long term growth and automation, and you should see it as an investment -- both in cash and in time. I don't have a programmer and have managed to get a lot of functionality out of GreenRope (all DIY). And I'm always adding to it with no limits in sight.
Read full review
PFL
The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.
Read full review
Pros
GreenRope
  • GreenRope provides a full-featured application at ALL pricing levels. You don't have to 'upgrade' to get better features - you've got them all right away. I really appreciated this!
  • GreenRope doesn't charge per user (i.e., administrator of the system). Other systems require additional fees when adding administrators to your account. GreenRope makes it easy for me to get help with the CRM by adding more of my people, without adding multiple fees.
  • Customer Service at GreenRope rocks! They really want to help you get started well. The training and set-up calls are fantastic. For any support issues that have come up (usually newbie questions!) I've always received a prompt response. I can't say enough about their support.
  • There are many ways for me to customize my data sets, for management and segmentation of contacts, specific to my industry and business needs.
  • Dashboard customization - as a visual learner, the presentation of information on my screen is important to me, and GreenRope allows me the ability to customize colours, icons, and sizes of things in my dashboard. This is helpful for my creativity and productivity.
Read full review
PFL
  • Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
  • Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
  • Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
  • Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.
Read full review
Cons
GreenRope
  • The project management software - while usable in its current form - can still benefit from further development. But I've noticed that they are working on it, so it seems they are aware of this area of opportunity.
  • This is a little thing, but I'd like the ability to drill into specific tasks from more areas, and mark them complete quickly or make notes on them.
  • I honestly don't have many suggestions. I use their ticket system to make suggestions when they occur to me, and they tend to incorporate suggestions very quickly into subsequent builds.
Read full review
PFL
  • There is no built-in functionality to automate direct mail; this has to be created through triggers in Salesforce.
  • The sales cloud integration didn't give us the syncing or reporting we thought would be available.
  • We would like to see more support from team members in the post-onboarding process.
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Likelihood to Renew
GreenRope
They have monthly renewals, so at any time you can cancel and not feel like they are holding your money. Their customer support is easy to work with. Their ticketing system to communicate with you about service issues is fantastic(which is included in the monthly fee) allows you to track issues. We use the ticketing system and add it to our website. This gives people the ability to communicate with us 24/7.
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PFL
I will continue to use the platform as long as my employer provides access, but I do not have purchasing power myself.
Read full review
Usability
GreenRope
It takes time to learn this system. It is not going to happen over night, but once you master it it will be worth it. I am already seeing some great results, all I have to do is keep learning.
Read full review
PFL
The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
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Support Rating
GreenRope
Many times I have to repeat the issue several times before the person understands correctly. There was also an instant where support was not available when help was needed, had to wait for a response and it was a business day.
Read full review
PFL
Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
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Implementation Rating
GreenRope
I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
Read full review
PFL
No answers on this topic
Alternatives Considered
GreenRope
We chose GreenRope.com because they were the best fit. We already had a marketing email strategy with Constant Contact so choosing a CRM with those capabilities was very important when making our decision. Everything we were already doing could be in 1 place instead of needing to login to several different outlets to reach our goals and objectives. For example, email marketing (Constant Contact), website tracking (our Host), client tracking (spreadsheets), Calendars (Outlook), etc. Now we do everything, email marketing, track leads, have a work flow, track website visitors, post events and forecast all with 1 login. It's great!!
Read full review
PFL
JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.
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Scalability
GreenRope
No answers on this topic
PFL
It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
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Return on Investment
GreenRope
  • It has helped us from an efficiency standpoint to organize, keep track off, and communicate with our contacts.
  • We have high functionality and great features for a great cost.
  • People with varying levels of computer experience can use GreenRope and many of its features.
Read full review
PFL
  • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
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ScreenShots

GreenRope Screenshots

Screenshot of GreenRope DashboardScreenshot of Drag-and-Drop Customer JourneyScreenshot of Drag-and-Drop Email EasyBuilderScreenshot of Contact Record with custom user-defined data fieldsScreenshot of Workflow ManagementScreenshot of Opportunities Tracking

PFL Direct Mail Platform Screenshots

Screenshot of Custom kits available for useScreenshot of Entering the sender addressScreenshot of Personalization at scale with custom messaging and signaturesScreenshot of Product selection with product details, template data, and advanced options