Gremln vs. Later Social

I think that Grmln works best for small businesses that are not in position to hire a brand management company or specialist. They can still feel in touch with the purpose because they are still personally involved in the messaging. It best suited for businesses that have less than 7 social media platforms for their company.

The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool

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• This product is good at publishing. It is very easy to use. It allows me to publish in real time quickly, and I can publish on a schedule if I like. Participating in the conversation is important for staying engaged with existing and potential customers,

• Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
• The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
• Captions can be saved if there are posts or common phrases that repeated and shared out from the content.

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• Some of the tools/applications don't work, as it's still a relatively new service.
• Sometimes contacting support can be frustrating (IE support won't actually explain what is wrong, but just tell you it's not their problem).

• I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
• I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
• The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The pro version is cheap. It is relatively easy to use. The recurring tweets are very helpful and not many other services offer that. It is worth paying the monthly price for this feature alone.

The usability on the listening side is poor. The process to set up streams is not very intuitive, involving too many steps. Also, the ability to create custom search streams is fairly well hidden. The reporting is pretty weak as well, with separate click through reports from other types of engagement, and a lot of engagement types within Facebook and Twitter are simply missing.

The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The product worked when needed and never gave us any problems.

I have had no issues with performance

The were attentive to my needs but I had and responded in a timely manner.

Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.

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Independently Invited by TrustRadius

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The inline videos are very clear

Be patient. Identify what you want to know how to do first and learn the basic functions then move onto the more complex features.

I have used both Hootesuite, Twitterscope and Grmln. Using the individualized brand platform (Twitterscope) still meant that had to separately post to my other networks. Hootesuite is comparable and the only thing that really makes it standout is the the social media management certification. The downside of that is that you have to pay continue to pay a monthly fee to maintain the certification. Grmln is simply easier to use

I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The product delivers what it says it will and is useful for making your time more efficient.

• Gremln has helped us reach way more customers than trying to post separately in each of our social media platforms.
• We have better customer interaction and feedback after being able to post across many outlets.
• Employees have more time to focus on answering questions, interacting with customers, etc now that they can set up and monitor posts with Gremln.

• Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
• Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info