Guru vs. Zoho Forms

I think Guru is well-suited to organizations with subject matter experts committed to maintaining documentation. Guru cannot be managed by a single admin. It's essential that the SMEs are on board and are expected to participate in Guru as part of their role responsibilities. I'm not sure how well Guru would work for larger organizations with more information to house. I've only ever used Guru in SMBs with about 250 employees. It works well for that size.

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Zoho Forms is great for customer surveys, collection of data, onboarding clients, instances where you need a signature. Might be less appropriate for some businesses depending upon branding messages. Zoho Forms has some disclaimers that appear on forms i.e. not to enter personal information, credit cards, passwords, etc. so depends upon the intent & purposes of the form data collection, whether it would be a solution that would fit every business model.

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• Easy to learn. Anyone can make cards and use the AI to make them professional.
• Answer questions about my business, essentially a wiki for everything we do.
• The research mode is amazing. Full reports on various types of information including some rather complex topics. Complete with citations of where the information came from.
• Admins can manage a hierarchy to keep information secure and available to the correct people.

• Its feature of sending alerts in real time is my favorite feature. Whenever someone fills an inquiry form, I get alert immediately.
• It has a mobile app also which makes this software usable at anytime and anywhere.
• It's a cloud based application so users don't need so save anything on their system and they don't need to be dependent on their system. They can access their forms from any system.

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• Lack of in-app advanced/granular usage and validation analytics.
• Unreliability of Google Chrome extension.
• Left navigation is not intuitive nor descriptive--I hunt and peck.
• The search field is limited to keywords, so I sometimes have to "trick" it by including extra words in the title of a card.

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• Zoho Forms could improve if the Super Admin had access to view all reports from org users, not just view the name
• Audit history tracking needs to be extended, many of our older forms show no history past the creation date

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I rated Guru a 9 out of 10 for renewal likelihood because it has significantly enhanced our processes and customer satisfaction in the automotive rental company. Guru’s user-friendly interface and organized knowledge base make it easy to access and update essential information, which is crucial for maintaining high operational standards. The tool’s integration with other platforms, like the Guru Chrome extension, streamlines our workflow, increasing efficiency and productivity. One of the standout features is the ability to favorite cards, allowing quick access to frequently used information, which saves time and ensures accuracy in customer interactions. Additionally, Guru’s analytics feature helps us identify which resources need updating, ensuring our knowledge base remains relevant and effective. The only reason it’s not a perfect 10 is occasional slow performance and occasional inaccuracies in search results. However, these minor issues do not overshadow the overall benefits Guru provides. Its consistent updates and reminders further enhance our ability to deliver excellent customer support, making it an indispensable tool for our team.

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While using the GURU card, the level of response I get is quality. The rate at which my responses and prompts through the search or chat is fast, responsive, and high-quality. I can easily see when the cards were modified, who modified them, and the new information available on the GURU.

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The user interface and user experience is outstanding, seems like a lot of hard work has been put into it by the design, development and product teams. The fonts used are optimal, the icons and menu bars are well placed, the colors are very friendly to the eye and the standard white background is beautifully adjusted to the user expectations. The sliders are well designed and you can easily find whatever menu/option/feature you are looking for without much hassle.

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Highly reliable day‑to‑dayGuru is consistently available when I need it. The platform loads quickly, search works reliably, and I rarely experience downtime or slow performance. It’s dependable enough that teams can trust it as a daily source of truth. Minimal unplanned outages or errors. In my experience, unplanned outages or errors are extremely rare. Even during high‑usage periods or heavy workflows, Guru remains stable and responsive.

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Pages load quickly and consistently. Guru’s interface is lightweight, so cards, boards, and search results load fast with very little lag. Even when navigating between collections or opening larger cards, performance stays smooth and reliable. Integrations perform well without slowing systems down. Using Guru through the browser extension or Slack integration doesn’t noticeably impact performance. Cards surface quickly, and interacting with the integrations feels just as smooth as using Guru directly.

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The support has been wonderful - probably one of the best things about Guru. We have a Slack channel where we can reach out and interact with our Guru CSM, and she is extremely responsive. Even if the solution isn't always easy, she provides all the necessary steps and options clearly.

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So far we have not faced any issue while using the software but our customer journey has been breathtaking so far, which obviously i am expecting, should be the case of the support of Zoho Forms as well. However we have explored their support channels; you can easily find the contact us form in the profile slider and there are other resources available with a single click like Help Menu, What's New Menu, Blogs and Forums. However i could not find any live chat or support with the Free version.

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I would rate the in-person training for Guru a solid 9 out of 10. The session was incredibly valuable as it provided comprehensive insights into using Guru effectively. I learned a lot about the tool's functionalities, which significantly enhanced my proficiency and confidence in utilizing Guru for my daily tasks. The training was engaging, informative, and tailored well to ensure I could apply what I learned immediately. Overall, it was a highly productive and beneficial learning experience.

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The online, on-demand training available was very good. I do wish we had done live online training as an org so that everyone had the same opportunity to learn the value and best practices. I completed the online, on-demand trainings personally, then turned around and taught the org, but I wish I had let the Guru experts do the heavy lifting for me!

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You will need a very strong team of guru champions in order to get EVERYONE and EVERYTHING on Guru, it takes some craziness and over talking about guru everywhere to get people to be exicted, contribute and use. If you are starting any kind of buisness and you need KB, just go for guru as fast as you can because when you will grow you will thank yourself.

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Compared with the vendors that we initially evaluate the AI functionality of, Guru makes the difference and also the interface capabilities, making it user-friendly, being able to build it up in a professionally way. there are no limitations on the customization of the interface, which supports multiple use cases at once and can apply to different teams that have different needs

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Zoho Forms is just as good as Google Forms. I believe that ZF is easier to use. I have not used GF as extensively as ZF. I will be evaluating GF in the very near future. I selected ZF mainly because it easily integrates with its own Zoho applications quickly and with very little difficulty.

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Guru is somewhat expensive compared to what our org is typically willing to spend on software solutions. Additionally, there is a price difference per seat when paid monthly versus annually, which was a big downside for us as my company didn't want to commit to an annual cost.

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Easily deployable across multiple teams and departmentsGuru is designed to scale horizontally across an organization. As teams grow, it’s simple to create new Collections, Boards, and permission sets without disrupting existing structures. This allows each department to manage its own knowledge while still contributing to a unified source of truth

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• Guru allows our team to quickly reference available learning/knowledge materials with our clients on a daily basis and provide better support at every outreach
• With that said, spreading those same resources across two major global teams in the USA and Germany can lead to some inconsistencies. The i-frame process is not very intuitive for this scenario and our team treats policy/procedural differences as separate card or article entities.
• Guru allowed our organization to pioneer and establish a dedicated knowledge team component, of subject matter experts who work in tangent with existing resources, create new ones, and vet collective knowledge.

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• All positive. Zoho Forms is just another tool from the Zoho toolbox that adds value for us.
• ROI is hard to say since we are a Zoho One user. Providing an amazing customer experience is what we strive for and this tool is part of that customer experience. It may have a small effect within our internal process but it is a customer facing and customer interaction point/application so it is crucial that it performs optimally.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info