54 Ratings
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Score 5.9 out of 100
87 Ratings
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Score 8 out of 100

Likelihood to Recommend

HCL Unica

I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

Hybris fits well into a large development organization and will need many disciplines to fully leverage. It should fit very well into SAP heavy environments and recent roadmaps indicate a tighter and tighter integration in the future. It would be a challenge for a smaller shop to cultivate the kind of knowledge diversity necessary. Getting the initial momentum may also be a challenge if you do not have a good implementation partner, at least in the early stages.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Online Storefront

HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Product catalog & listings
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Product management
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.5
Bulk product upload
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.7
Branding
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Mobile storefront
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.2
Product variations
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.5
Website integration
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.1
Visual customization
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
7.9
CMS
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.1

Online Shopping Cart

HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.7
Abandoned cart recovery
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.6
Checkout user experience
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.9

Online Payment System

HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
9.1
eCommerce security
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
9.1

eCommerce Marketing

HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.7
Promotions & discounts
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.7
Personalized recommendations
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
9.1
SEO
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.2

eCommerce Business Management

HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.7
Multi-site management
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.7
Order processing
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.6
Inventory management
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
9.2
Shipping
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.8
Custom functionality
HCL Unica
SAP Commerce Cloud (formerly SAP Hybris)
8.2

Pros

HCL Unica

  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
Eric Bahme | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • Large scale product and user data management.
  • Out of the box support for common eCommerce functionality.
  • Robust platform that is supported well and consistently by the Hybris team who are available for direct support if needed.
  • Integrates well with other services if Hybris does not meet all business needs.
  • Localization for multi-national support was easy to implement.
Carter Lathrop | TrustRadius Reviewer

Cons

HCL Unica

  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Tim Biddiscombe | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • CMS Cockpit is slow and inefficient for performing certain kinds of content management and template manipulation tasks. I often defer to the HMC, but this is not a feasible option for our client's content management team.
  • The OOTB UI code that ships with v5.0.1 is several years behind industry standard front end technology. v5.1 shows no promise of significant improvements in this arena. Some things I'd like to see: Dropping the Blueprint framework in favor of something Like Bootstrap, Less Framework or AngularJS. Jquery and key dependent plug-ins need to be upgraded and large, over-featured plugins like JQuery UI abandoned. SASS + Compass should replace static CSS. Granule should be dropped in favor of better tools for JS dependency management, code minification, and file concatenation.
  • Maintaining independent codebases for Desktop and Mobile views increases UI development hours by a margin of 30-50%. Natively supporting the option to configure a responsive design with a framework such as AngularJS would offer flexibility to serve up content and site chrome targeted at a wider range of device classes than just desktop machines and mobile phones.
Erin Riggers | TrustRadius Reviewer

Likelihood to Renew

HCL Unica

HCL Unica 8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Brent Banning | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 9.3
Based on 2 answers
Its has very good features and with each upgrade the additional features are really exciting. Hybris delivers the top-rated e-commerce software and omni-channel solution to help enterprises across the globe innovate faster and sell more.
Anonymous | TrustRadius Reviewer

Usability

HCL Unica

HCL Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 9.0
Based on 3 answers
The SAP Commerce Cloud product has powerful content management that identifies products, catalogs, and promotions. In addition, it has a feature where inventory is tracked integrated with existing ERP (SAP and/or non-SAP) systems. With SAP Commerce Cloud, we can enable transactions to trigger all processes to integrate with existing ERP systems. In this way, it is possible to manage the system from end to end.
zahit bogus | TrustRadius Reviewer

Support Rating

HCL Unica

HCL Unica 3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 7.2
Based on 7 answers
We have the right to open a ticket or submit request to SAP support teams for all the problems we have experienced. They also provide solutions for critical issues within 48 hours. In addition, the product has support documents such as a user guide and admin guide. In addition, there is a strong community of users. In this way, we can access solution of some specific problems that we have fallen on from there.
zahit bogus | TrustRadius Reviewer

Implementation Rating

HCL Unica

HCL Unica 7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 8.0
Based on 3 answers
I give this an 8 instead of a 10 because in hindsight, while I am extremely happy with the platform and the things I've learned through my exposure to it, I also see so many areas for improvement in the outcome of my efforts. My advice to front end developers working with Hybris and/or the Java stack for the first time, is to not be intimidated by it. Question everything. Trust your intuition. Do not be afraid to refactor or completely replace something that appears integral to the platform if you see a clear benefit to doing so. It's much less far reaching than you think and the core system will not come crumbling to its knees if you make broad sweeping alterations. In fact, the energy you will expend to retool your site with a new framework will grow in tandem with the amount of time you spend hesitating, and at some point may become critical enough to force your hand while simultaneously becoming risky enough to destabilize your entire project delivery. If you don't like JQuery UI, punt it. If you don't care for the Blueprint CSS framework, burn it down. Making the strategic decision to adopt the toolset that best fits your organization from the very beginning will pay off in spades.
Erin Riggers | TrustRadius Reviewer

Alternatives Considered

HCL Unica

The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Gabriel Racine | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP is a very complex and well-put-together software and there are a plethora of platforms available. SAP Commerce Cloud was chosen as the software for our organization to use because every application can be integrated across all platforms. The training is extensive but there are so many functions and customizations that can be used it was a no-brainer to make the switch.
Jamaal Dickerson | TrustRadius Reviewer

Return on Investment

HCL Unica

  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • Our business went through 3 major initiatives to migrate our legacy platform and data to Hybris over the course of several years with multiple tech leadership and dev teams. All 3 of these initiatives failed to launch, largely due to the complexity of the platforms and massively associated tech burdon. A 4th re-platforming succeeded in launching an MVP version with support from expensive consulting firms and to the tune of millions of dollars.
  • Due to the inflexibility of the content management features, marketing teams are severely limited and have had to seek 3rd-party software to layer on top of Hybris to deliver modern customer experiences.
Anonymous | TrustRadius Reviewer

Screenshots

SAP Commerce Cloud (formerly SAP Hybris)

Pricing Details

HCL Unica

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

SAP Commerce Cloud (formerly SAP Hybris)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

HCL Unica
9.0
SAP Commerce Cloud (formerly SAP Hybris)
8.0

Likelihood to Renew

HCL Unica
8.7
SAP Commerce Cloud (formerly SAP Hybris)
9.3

Usability

HCL Unica
8.0
SAP Commerce Cloud (formerly SAP Hybris)
9.0

Support Rating

HCL Unica
3.0
SAP Commerce Cloud (formerly SAP Hybris)
7.2

Implementation Rating

HCL Unica
7.2
SAP Commerce Cloud (formerly SAP Hybris)
8.0

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