HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.
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Sisense
Score6.9 out of 10
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Sisense is a BI software and analytics platform. With what the vendor calls their In-Chip™ and Single Stack™ technologies, users have access to a comprehensive tool to analyze and visualize large, disparate data sets without IT resources.
I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
I believe Sisense is perfectly suited for any organization of any size that have access to the proper resources, as the tool is very expensive. The data connectors come in all shapes and sizes out of the box, which allows a great deal of data control within the ElastiCubes. Additionally, while the platform only runs on Windows platforms, the web application can be accessed on any client: mobile, Apple, Windows, etc. This allows a much more flexible user experience, resulting in data and dashboards reaching further than any other tool.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ability to translate Multiple SQL queries into a very easy to use visual GUI.
Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
It’s flexibility in the output layouts that it can create.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
The usability of the application on mobile devices needs some improvement, especially navigation and filtering.
Dashboards that are created by multiple users can be a bit of a hassle to share by Admins.
If you need to embed dashboards into your website, you are require to buy a license separate from the user and platform license. This is a norm on most BI visualization tools, but Sisense can seem a bit on the high side, cost-wide.
There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
I think the business and myself as a user has come to rely on SiSense as a dashboarding and quick ad-hoc reporting tool. I am hoping to integrate SiSense dashboards into more parts of the business in the future. We have reduced our report turn-around time for the most part from hours/days to minutes and in some cases almost the speed of thought. Reports are also easier on the eye and more easily distributed. I would also like to say that the support and professionalism from the SiSense team has been excellent.
Unica provides functionality that is very simple and easy to use. For reporting, we can see Unica system tables. Contact history table, response history tables. We have all the information in one place. Performance-wise, Unica also handles large volumes of data and can run a 5-million-record campaign within minutes. This is something great.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
New V5 is ground floor of an exciting collection of possibilities. Weekly Sisense developers come up with new functionality that they share with us in their forums. The move to HTML5 has been pleasing in that widgets auto size themselves into appropriate forms in the board but everyone of them can be popped out to full page size to be looked at in more detail
There are very few situations when there is unexpected downtime. Mostly during development, new dashboard implementation and during upgrades. other then that there were very few crashes.
SiSense is usually performing better then other solutions even if going for complex reports/dashboards(of course within reasonable frames). I haven't noticed any bad influence on other systems, usually if something happens it stays within SiSense.
SiSense's support ninjas are very knowledgeable and are exceptionally responsive. So far, all of the issues we ran into were resolved within minimum time. My sense of dealing with the support staff at SiSense is that they are very focused on not just answering your immediate question, but also to delve into the cause of the matter.
Easy and free training that allowed us quickly understand basics in SiSense and start using them. More advanced features requires some browsing through SiSense forums, but there is always support to help, and SiSense support is one of the best whith which I worked so far.
Many examples, videos and scenarios which you try on your own right away. This combined with in-person training gives you enough to utilize most of SiSense's power.
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
1) Easy to use, really, there is nothing too much to say. The set up is easy and not confusing. You can use it internally or externally.
2) Customer Service, having spoken to various product reps from similar industry. Sisense rep provides you with the best support to get started, and it is really appreciated.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
