Heap vs. Insequent Matrix (discontinued)
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Heap | Score8.1 out of 10 | Small Businesses (1-50 employees) | Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time. | $0 per month |
![]() Insequent Matrix (discontinued) | Score6 out of 10 | N/A | Matrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and… | N/A |
| Heap | Insequent Matrix (discontinued) | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | Heap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events. | — | ||||||||||||||
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| Heap | Insequent Matrix (discontinued) | |
|---|---|---|
| Considered Both Products | No answer on this topic | ![]() No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
95% Would buy again 216 Answers | No answers on this topic | |
| Delivers good value for the price | ||
99% Delivers good value for the price 149 Answers | No answers on this topic | |
| Happy with the feature set | ||
95% Happy with the feature set 215 Answers | No answers on this topic | |
| Lived up to sales and marketing promises | ||
97% Lived up to sales and marketing promises 117 Answers | No answers on this topic | |
| Implementation went as expected | ||
89% Implementation went as expected 121 Answers | No answers on this topic | |
| Heap | Insequent Matrix (discontinued) | |||||||||||||||||||
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| SEO |
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| SEO Platform & Account Management |
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| Heap | Insequent Matrix (discontinued) | |
|---|---|---|
| Small Businesses | Mixpanel Score8.3 out of 10 | Serpstat Score10 out of 10 |
| Medium-sized Companies | Gainsight PX Score7.6 out of 10 | Yoast Score8.5 out of 10 |
| Enterprises | Gainsight PX Score7.6 out of 10 | Google Trends Score8.6 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Heap | Insequent Matrix (discontinued) | |
|---|---|---|
| Likelihood to Recommend | 8.4 | 10.0 |
| Likelihood to Renew | 9.3 | - |
| Usability | 9.0 | - |
| Availability | 9.1 | - |
| Performance | 8.4 | - |
| Support Rating | 9.0 | - |
| Implementation Rating | 9.0 | - |
| Configurability | 9.1 | - |
| Ease of integration | 9.1 | - |
| Product Scalability | 7.3 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 8.2 | - |
| Heap | Insequent Matrix (discontinued) | |
|---|---|---|
| Likelihood to Recommend |
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| Pros |
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| Cons |
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| Likelihood to Renew |
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| Usability |
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| Reliability and Availability |
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| Performance |
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| Support Rating |
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| Implementation Rating |
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| Alternatives Considered |
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| Scalability |
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| Return on Investment |
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| ScreenShots | Heap Screenshots |








