What users are saying about
Likelihood to Recommend
Heap is one of the best analytics tools I've ever used, bar none. It's powerful and flexible and can be used in an impressive variety of applications. I would not hesitate to recommend it for nearly any purpose, including a non-traditional use as a replacement for something like Google Analytics. The only scenarios in which I would advise against Heap as your sole solution would be if native Android app analytics are critical to your business or if extensive custom reporting is required for your site or app. Even in those cases, Heap could play a role in your tracking, but it probably couldn't do the whole job on its own.
- Heap is powerful, but you don't need to be a power user to take advantage of its features. With a simple interface, it's easy to assemble queries and reports on any kind of action users take on your site or app.
- Heap's ability to track individual users, leads, and customers through their entire journey is incredibly valuable. It can give you a more complete picture into how people are interacting with your site beyond the "perfect" user stories you've envisioned.
- Heap's visual design is clean and easy to navigate. The charts, graphs, and flow charts that it generates are easy for anyone to understand, and reports don't need any preparation before sending to upper management or C-suite members.
- Heap's pricing is not very transparent up front. Our plan required relatively low volume and the cost was more than reasonable, but with a large app or website, it's hard to know how Heap's costs will scale.
- Depending on the needs of your business and the size of your team, Heap may not be the only analytics package you need. It can be coaxed into performing many of the features of a traditional analytics package, but people who wish to get up and running without any configuration might prefer a different tool.
- Heap doesn't support native Android apps, so if this is a vital part of your business and you absolutely must have all data in one warehouse, you may have to choose another tool.
Likelihood to Renew
Based on 1 answer
We rely on Heap for essential data on website performance and how our website traffic contributes to revenue.
We tested Kissmetrics but Heap was superior in nearly every way. Sure, Kissmetrics has functionality to integrate with an external database linking your website data to orders and revenue but when it came down to it this functionality is less than perfect and Kissmetrics support we're not very helpful and didn't seem to know much about this functionality. In the end we just couldn't trust handing over our data to Kissmetrics as we had too many concerns about the DB integration and support in general. In the end we achieved the same result by exporting Heap data and linking it to revenue data - it's a little bit of manual work but it works and we're in control of it
Return on Investment
- It's allowed us to take a deeper look into our AB tests for our client and given us better insight into our results, thereby avoiding the costly mistake of mis-diagnosing the data and moving in the wrong direction.