Heap - a great Digital Insight Platform
December 03, 2022
Heap - a great Digital Insight Platform
Score 7 out of 10
Vetted Review
Verified User
Software Version
Free
Overall Satisfaction with Heap
As an implementation partner, I was tasked with product comparison and choose between various marketing analytics platform. We did a comparitive analysis between Heap and Google Analytics. The scope of my use case was
1. Reduce dependency on engineering team to generate perpetual dashboards.
2. Provide real time data insights for re-marketing and personalization.
3. Quick and continuous site(s) level implementation, based on data insights.
4. Side by side comparison of historical data
1. Reduce dependency on engineering team to generate perpetual dashboards.
2. Provide real time data insights for re-marketing and personalization.
3. Quick and continuous site(s) level implementation, based on data insights.
4. Side by side comparison of historical data
Pros
- Realtime interactions which are captured automatically is a unique feature which no other product offers.
- Low code implementation is a big plus for marketing teams, as there is less dependency on engineering
- Detailed customer behaviours can be studied with captured replay sessions
- Due to all the above points - it helped to improve customer experience
Cons
- During our analysis, I could not find any such area of improvement as of now.
Heap had an edge over Google Analytics in many ways. Few points to consider Heap over GA.
1. Low code implementation and less involvement of engineering team.
2. Great reporting dashboard with additional feature of of showing user journey, that helps understand user behaviour
3. Heap helped customer improve and personlize different personas
4. Helped increased conversion.
5. The out of the box templates offerings are unmatched with any existing data insight tools like GA or Adobe Analytics
1. Low code implementation and less involvement of engineering team.
2. Great reporting dashboard with additional feature of of showing user journey, that helps understand user behaviour
3. Heap helped customer improve and personlize different personas
4. Helped increased conversion.
5. The out of the box templates offerings are unmatched with any existing data insight tools like GA or Adobe Analytics
Do you think Heap delivers good value for the price?
Yes
Are you happy with Heap's feature set?
Yes
Did Heap live up to sales and marketing promises?
Yes
Did implementation of Heap go as expected?
I wasn't involved with the implementation phase
Would you buy Heap again?
Yes
Comments
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