A conversion rate optimization must!
Updated March 18, 2022

A conversion rate optimization must!

Rebecca Lajoie | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

Heap is being used mainly by technology, marketing, and product departments to analyze conversion rates to make key decisions. We also find it helps identify areas where we need to improve the user experience on our website to push our audience down the right URL paths.
  • Analyze Funnels
  • Quickly define key events on a website
  • Produce graphs seamlessly
  • Use case tutorial videos
  • Increased conversion rates
  • Improved funnel visualization
  • Improved data visualization
Yes, I've used effort analysis to understand what other key pages are visited as part of the customer journey
Our company received a formal walk-through of the platform but took several attempts to be able to create my own definitions and reports successfully.
Heap helps me compile the data I care about and find the answers I need more efficiently versus digging through pages of Google Analytics data.

Do you think Heap delivers good value for the price?


Are you happy with Heap's feature set?


Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?


Would you buy Heap again?


I love it for analyzing conversion rates across key pages and understanding where to focus my efforts on first

Using Heap

3 - Lead developers and IT staff control usage, limits, and approve new events. They also provide training and walk-throughs on the logic behind Heap and how to use it for specific use cases.
  • Understanding user journeys
  • Analyzing conversion rates
  • Understanding technical roadblocks
  • Track conversion rates for key paid search landing pages over time
  • Create digestible dashboards to explain complex projects and data points
  • Monitor conversions coming from specific parts of our website
  • Monitoring user behaviour to improve UX and usability of our website
Heap helps me understand key data points without fussing with the formatting of a dashboard. It gives me the benefit of data analyzation without the fuss of the formatting - as well as the ease of sharing data collected with my colleagues

Using Heap

At first, I found the platform difficult to utilize but with time I was able to navigate effectively.

Heap Reliability

The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
Heap's performance can be described as very efficient. Most pages load quickly when creating reports and dashboards, however, in the event visualizer, I often find the experience to be a bit laggy and slower in nature in regards to page speed and overall experience vs other areas of the platform, especially on mobile.