A conversion rate optimization must!
Overall Satisfaction with Heap
Heap is being used mainly by technology, marketing, and product departments to analyze conversion rates to make key decisions. We also find it helps identify areas where we need to improve the user experience on our website to push our audience down the right URL paths.
Pros
- Analyze Funnels
- Quickly define key events on a website
- Produce graphs seamlessly
Cons
- Use case tutorial videos
- Increased conversion rates
- Improved funnel visualization
- Improved data visualization
Heap helps me compile the data I care about and find the answers I need more efficiently versus digging through pages of Google Analytics data.
Do you think Heap delivers good value for the price?
Yes
Are you happy with Heap's feature set?
Yes
Did Heap live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Heap go as expected?
Yes
Would you buy Heap again?
Yes
Using Heap
-IT
-Product
-Marketing
-Product
-Marketing
3 - Lead developers and IT staff control usage, limits, and approve new events. They also provide training and walk-throughs on the logic behind Heap and how to use it for specific use cases.
- Understanding user journeys
- Analyzing conversion rates
- Understanding technical roadblocks
- Track conversion rates for key paid search landing pages over time
- Create digestible dashboards to explain complex projects and data points
- Monitor conversions coming from specific parts of our website
- Monitoring user behaviour to improve UX and usability of our website
Comments
Please log in to join the conversation