Heap is helping us to scale our startup quick!
Updated November 22, 2022

Heap is helping us to scale our startup quick!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

Heap allows us to clearly segment between users based on actions taken in our application. It has allowed us to create and test various product experiences, both in-app and through our CRM platform. Heap has also allowed us to view user funnels and behavioral trends while interacting with the application.
  • Behavior Tracking.
  • Segmentation.
  • Trend Analysis.
  • Better walkthroughs.
  • Wider Integration Options.
  • More frequent syncs with integrations.
We didn't choose Heap over the others listed above. But we use Heap in conjunction with several other platforms in order to better understand our user base. Heap has been a great addition to our repertoire of usable tools and we love how it has integrated with other platforms...especially Looker!

Do you think Heap delivers good value for the price?


Are you happy with Heap's feature set?


Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?

I wasn't involved with the implementation phase

Would you buy Heap again?


Heap is great for behavioral analysis, user segmentation, and integration with CRM platforms. It allows us to define cohorts and analyze trends based on actions taken in our product funnels. This functionality has allowed us to create waitlists, abandoned cart flows, message preference segmentation, and more. This functionality has been exceptional in helping us better understand our users.

Using Heap

30 - Product managers mostly use Heap, but we also have people from our data teams, communications teams, and executive teams that are using Heap on a regular basis. The wide use by people representing different business functions shows Heaps versatility and relevancy in how it allows us to achieve better business outcomes.
10 - There are people from our data teams and our engineering teams that regularly make sure Heap is working the way it should. They are also able to add in new features or analytics upon request, which has been very helpful for making the platform more robust. There is a small learning curve to Heap, but it really doesn't take a ton of time to learn how to use.
  • Individual User Behavior
  • Cohort Analysis
  • Syncing with our CRM
  • A/B Testing
  • Syncing with Looker
  • Creating an abandoned checkout flow based on page views
  • Learning where our users go in the app
  • Product funnels from communications
  • More robust architecture with our CRM
  • Detecting bugs
It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.

Evaluating Heap and Competitors

  • Product Features
  • Product Usability
I wasn't involved in the purchase of Heap. But knowing the way the product manager who purchased Heap thinks, I can see that the functionality of Heap was a huge point of consideration. Fortunately, it has paid out because we've been able to learn from Heap. It is intuitive to use and offers a ton of features.
I don't think I would change anything about the selection process. We're happy with our purchase and will continue to use Heap in an ongoing basis. I'm confident that we did our due diligence of research prior to purchasing this product. That makes me feel confident that we made the right decision.

Heap Implementation

The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
  • We didn't encounter any issues

Heap Support

Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
No, we didn't purchase premium support. We have been happy with the support that Heap offers so far and don't feel the need to upgrade to additional support. If there comes a time when it might be needed though, we might consider upgrading to premium support. So far the support has been great.
I can't think of any right now.

Using Heap

Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Segmentation
  • Page view tracking
  • Building charts
  • None that I can think of
Heap has an intuitive UI. It has made business users like me, who mainly focus on marketing, feel empowered to use the platform and learn from it to improve the functions of my role. I greatly appreciate the overall design and ease of use when interacting with Heap's platform and think it is very usable.