Auto-capture every user interaction with no manual event tracking. No messy tracking plans. No custom ETL pipelines
December 03, 2022
Auto-capture every user interaction with no manual event tracking. No messy tracking plans. No custom ETL pipelines
Score 9 out of 10
Vetted Review
Verified User
Software Version
Growth
Overall Satisfaction with Heap
How you use Heap in your organization?
We use Heap to auto-capture every user interaction in our website. it used by the product and marketing teams to better understand user behavior, find errors, and make more informed decisions about product changes.
What are the business problems the product addresses and what is the scope of your use case?
When one of our users informs us that he has encountered an issue with our site we use Heap to define events retroactively and immediately do analysis on those events.
We use Heap to auto-capture every user interaction in our website. it used by the product and marketing teams to better understand user behavior, find errors, and make more informed decisions about product changes.
What are the business problems the product addresses and what is the scope of your use case?
When one of our users informs us that he has encountered an issue with our site we use Heap to define events retroactively and immediately do analysis on those events.
Pros
- Automates away the annoying parts of user analytics
- Can define which pages people were on, what element they clicked on, the color of the button, the target text on the click, the actions users took before and after clicking, the users’ titles, what other actions users who click that button tend to take
Cons
- Make some deeper and more specific tutorials for the tool
- Heap does not work for native mobile apps because it doesn’t offer a way to define custom events
Heap is better because its easy to use, easy to install. With Heap you just add a snippet of tracking code to your header, instead of having to instrument each event like you do with other tools.
Do you think Heap delivers good value for the price?
Yes
Are you happy with Heap's feature set?
Yes
Did Heap live up to sales and marketing promises?
Yes
Did implementation of Heap go as expected?
Yes
Would you buy Heap again?
Yes
Comments
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