Hearsay, now part of Yext vs. Khoros Social Media Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hearsay, now part of Yext
Score 8.9 out of 10
N/A
After the August 2024 acquisition, Hearsay Systems joined Yext, combining Yext's digital presence management with Hearsay's compliant customer engagement tools.N/A
Khoros Social Media Management
Score 7.4 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Pricing
Hearsay, now part of YextKhoros Social Media Management
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Hearsay, now part of YextKhoros Social Media Management
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Hearsay, now part of YextKhoros Social Media Management
Considered Both Products
Hearsay, now part of Yext

No answer on this topic

Khoros Social Media Management
Chose Khoros Social Media Management
I've used a number of other Marketing software over my 13yrs of working in social media. I would say that Khoros stacks up relatively well against it's competitors. It may not be the number one but it suited our needs.
Features
Hearsay, now part of YextKhoros Social Media Management
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Khoros Social Media Management
7.1
122 Ratings
7% below category average
Boolean keyword searches00 Ratings7.695 Ratings
Filtering out noise/spam00 Ratings6.5104 Ratings
Sentiment analysis00 Ratings7.493 Ratings
Broad channel coverage00 Ratings6.9115 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Khoros Social Media Management
8.3
153 Ratings
3% above category average
Content planning and scheduling00 Ratings8.9151 Ratings
Audience targeting00 Ratings7.9116 Ratings
Content optimization00 Ratings9.010 Ratings
Workflow management00 Ratings7.4135 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Khoros Social Media Management
7.8
118 Ratings
4% below category average
Automated routing and prioritization00 Ratings7.396 Ratings
Customer interaction histories00 Ratings7.0108 Ratings
Bulk actions00 Ratings9.199 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Khoros Social Media Management
6.9
108 Ratings
11% below category average
Lead generation00 Ratings6.652 Ratings
Content marketing00 Ratings6.791 Ratings
Paid media management00 Ratings7.12 Ratings
Campaigns and promotions00 Ratings7.495 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Khoros Social Media Management
7.2
152 Ratings
15% below category average
Twitter00 Ratings8.0143 Ratings
Facebook00 Ratings6.8148 Ratings
LinkedIn00 Ratings6.1109 Ratings
Google+00 Ratings9.018 Ratings
Instagram00 Ratings7.6137 Ratings
Pinterest00 Ratings5.550 Ratings
YouTube00 Ratings7.333 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Khoros Social Media Management
7.4
136 Ratings
4% below category average
Campaign success analytics00 Ratings7.4126 Ratings
Real-time tracking00 Ratings7.8125 Ratings
Competitor analysis00 Ratings7.081 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Khoros Social Media Management
6.8
141 Ratings
15% below category average
Role-based user permissions & privileges00 Ratings7.6137 Ratings
Mobile access00 Ratings6.0116 Ratings
Best Alternatives
Hearsay, now part of YextKhoros Social Media Management
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Dialpad Support
Dialpad Support
Score 9.1 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Verint Community
Verint Community
Score 9.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Hearsay, now part of YextKhoros Social Media Management
Likelihood to Recommend
9.0
(1 ratings)
8.0
(189 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(34 ratings)
Usability
9.0
(1 ratings)
8.5
(29 ratings)
Availability
-
(0 ratings)
9.7
(11 ratings)
Performance
-
(0 ratings)
8.0
(8 ratings)
Support Rating
9.0
(1 ratings)
7.7
(31 ratings)
In-Person Training
-
(0 ratings)
8.9
(7 ratings)
Online Training
-
(0 ratings)
6.0
(7 ratings)
Implementation Rating
-
(0 ratings)
7.7
(24 ratings)
Ease of integration
-
(0 ratings)
5.5
(4 ratings)
Product Scalability
-
(0 ratings)
7.0
(127 ratings)
User Testimonials
Hearsay, now part of YextKhoros Social Media Management
Likelihood to Recommend
Yext
Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.
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Khoros (Formerly Spredfast + Lithium)
While I cannot say any scenarios where Khoros wouldn't be useful (when it comes to social media moderation), I can say it is very well suited for clients who have time constraints on their work. With the speed Khoros can pull in new content, we see issues for the client almost immediately.
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Pros
Yext
  • Single dashboard of all your social media channels
  • Automation of posts
  • Scheduled posting as per design
  • Great for analytics & customer Interactions
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
Cons
Yext
  • Lacks ability for significant flexibility and customization
  • Mobile app sometimes does not save the posts that are edited
  • It does allow you to tag or hashtag any post.
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
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Likelihood to Renew
Yext
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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Usability
Yext
If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.
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Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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Reliability and Availability
Yext
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
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Performance
Yext
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Support Rating
Yext
1. Simple to Use. 2. User Friendly Interface 3. Great Features 4. Very Few Limitations. 5. Automates my Tasks
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Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
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In-Person Training
Yext
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Online Training
Yext
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Implementation Rating
Yext
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Alternatives Considered
Yext
Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.
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Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
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Scalability
Yext
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
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Return on Investment
Yext
  • It has helped us save time in maintaining our social media handles
  • It gave us a lot of intelligent insights on our posts, thereby helping improve our marketing strategy to perform better every time
  • It helped us design our posts better based on inputs & design ideas based on our past posts
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Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
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ScreenShots

Khoros Social Media Management Screenshots

Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.