After the August 2024 acquisition, Hearsay Systems joined Yext, combining Yext's digital presence management with Hearsay's compliant customer engagement tools.
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Khoros Social Media Management
Score 7.4 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
I've used a number of other Marketing software over my 13yrs of working in social media. I would say that Khoros stacks up relatively well against it's competitors. It may not be the number one but it suited our needs.
Features
Hearsay, now part of Yext
Khoros Social Media Management
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hearsay, now part of Yext
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Ratings
Khoros Social Media Management
7.1
122 Ratings
7% below category average
Boolean keyword searches
00 Ratings
7.695 Ratings
Filtering out noise/spam
00 Ratings
6.5104 Ratings
Sentiment analysis
00 Ratings
7.493 Ratings
Broad channel coverage
00 Ratings
6.9115 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Khoros Social Media Management
8.3
153 Ratings
3% above category average
Content planning and scheduling
00 Ratings
8.9151 Ratings
Audience targeting
00 Ratings
7.9116 Ratings
Content optimization
00 Ratings
9.010 Ratings
Workflow management
00 Ratings
7.4135 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Khoros Social Media Management
7.8
118 Ratings
4% below category average
Automated routing and prioritization
00 Ratings
7.396 Ratings
Customer interaction histories
00 Ratings
7.0108 Ratings
Bulk actions
00 Ratings
9.199 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hearsay, now part of Yext
-
Ratings
Khoros Social Media Management
6.9
108 Ratings
11% below category average
Lead generation
00 Ratings
6.652 Ratings
Content marketing
00 Ratings
6.791 Ratings
Paid media management
00 Ratings
7.12 Ratings
Campaigns and promotions
00 Ratings
7.495 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hearsay, now part of Yext
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Ratings
Khoros Social Media Management
7.2
152 Ratings
15% below category average
Twitter
00 Ratings
8.0143 Ratings
Facebook
00 Ratings
6.8148 Ratings
LinkedIn
00 Ratings
6.1109 Ratings
Google+
00 Ratings
9.018 Ratings
Instagram
00 Ratings
7.6137 Ratings
Pinterest
00 Ratings
5.550 Ratings
YouTube
00 Ratings
7.333 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hearsay, now part of Yext
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Ratings
Khoros Social Media Management
7.4
136 Ratings
4% below category average
Campaign success analytics
00 Ratings
7.4126 Ratings
Real-time tracking
00 Ratings
7.8125 Ratings
Competitor analysis
00 Ratings
7.081 Ratings
Account management
Comparison of Account management features of Product A and Product B
Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.
While I cannot say any scenarios where Khoros wouldn't be useful (when it comes to social media moderation), I can say it is very well suited for clients who have time constraints on their work. With the speed Khoros can pull in new content, we see issues for the client almost immediately.
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.