Main operational benefit is time savings. It’s now possible for us to schedule posts across multiple channels simultaneously. The time this saves the team can be spent on higher-order work such as actually being social: interacting with customers!
30 - Most users are marketing people who do a variety of this across our many different brands: i. Monitoring brand mentions ii. Scheduling content and watching for interactions iii. My role is more internal consulting, strategy and analytics. I put out a monthly global dashboard that consolidate all activity into a management report. This report pulls data from Spredfast, and also Omniture, Google Analytics, FB Insights, and Pinterest Analytics (some of these additional tools are used for competitive brand insights which are not currently handled by Spredfast). The consolidated report is actually built by the BI team in Tableau.
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
• We do not have any kind of premium support. However, the support team is very responsive. They always follow up quickly when we submit a ticket and they do a good job with getting bugs fixed. The bigger roadmap items / feature requests are a bit more problematic, but these are product management rather than support issues. • There is an excellent support community
• UI has improved quite a lot over time (we were a very early customer) and it is certainly a lot easier to use than it used to be. • The analytics UI, in particular, is not great. It’s functional, but not easy to grab the right data and build a report within the product. We have to export data to something else to create visually attractive charts and graphs. The current output is not as eye catching as we’d like when presenting data to senior management. We would really prefer something more plug-and-play. (They have hired an analytics PM to focus on this problem, so we are confident that it will get better). • The UIs for Publishing and Monitoring have been completely re-designed and are much better now.