I've used Spredfast at two different technology companies. Here are some use cases:
1) Strategic Marketing Campaign
. Jive Software wanted to reach a new audience and broaden awareness for their SaaS application for teams. Through analysis and content strategy, we worked with the Spredfast services team to launch a multi-faceted social campaign around the “Office Hero”—creating a persona, an interactive social experience, and a mix of paid, earned, and owned social content. The social content created performed 43% better than email and 170-190% better than traditional advertising.
2) Influencer Engagement
. We use Spredfast Intelligence and Conversations to find and build relationships with key technology evangelists.
3) Social Customer Service.
At a B2B technology organization, we integrated Spredfast with Salesforce
to provide real-time, customer support on a variety of social networks like Facebook and Twitter.