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Spredfast Review: "Awesome product, great support."
https://www.trustradius.com/social-media-managementSpredfastUnspecified8.1105101
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Updated May 20, 2018

Spredfast Review: "Awesome product, great support."

Score 10 out of 101
Vetted Review
Review Source

Overall Satisfaction with Spredfast

I've used Spredfast at two different technology companies. Here are some use cases:

1) Strategic Marketing Campaign. Jive Software wanted to reach a new audience and broaden awareness for their SaaS application for teams. Through analysis and content strategy, we worked with the Spredfast services team to launch a multi-faceted social campaign around the “Office Hero”—creating a persona, an interactive social experience, and a mix of paid, earned, and owned social content. The social content created performed 43% better than email and 170-190% better than traditional advertising.

2) Influencer Engagement. We use Spredfast Intelligence and Conversations to find and build relationships with key technology evangelists.

3) Social Customer Service. At a B2B technology organization, we integrated Spredfast with Salesforce to provide real-time, customer support on a variety of social networks like Facebook and Twitter.



  • For the last seven years, I've used Spredfast tools to build scalable, B2B social media programs that include real-time monitoring, optimization, reporting and displays.
  • Spredfast has flexible products. I've used it at various companies with different social strategies, team sizes, organizational workflows, and security frameworks.
  • Spredfast integrates with marquee digital products like Google Analytics, Salesforce, and Tableau.
  • Integration with stock photography provider like Adobe or iStock.
  • Integration with Chinese social media platforms
Social media is a core component to our brand awareness and demand generation goals. We also use it to help with a low volume of customer support requests.
Spredfast is core to our social media strategy. Their tools help us create, measure and optimize all of our social initiatives for awareness, lead generation, and customer support in one platform.
Since this a a SaaS-based product, implementation was very easy. We even deployed integrations with tools like Salesforce in a matter of hours.
While I don't manage a huge social team, I've talked to peers at big, consumer organizations that rely on the tool daily.
The usability for a Power User is fine; however, for those who aren’t as familiar with social media, there is a bit of a learning curve.
Spredfast has timely and effective support and services organizations.
Every other year, we evaluate social media monitoring, engagement, analytics and display tools. Spredfast consistently comes out on top for their strong products, great support, competent services team, and fair price point. I highly recommend them for organizations that want a single tool to manage their social platforms.

Spredfast Feature Ratings

Boolean keyword searches
10
Filtering out noise/spam
9
Sentiment analysis
8
Broad channel coverage
8
Content planning and scheduling
10
Audience targeting
9
Workflow management
10
Automated routing and prioritization
Not Rated
Customer interaction histories
9
Bulk actions
9
Lead generation
8
Content marketing
10
Campaigns and promotions
10
Twitter
9
Facebook
9
LinkedIn
9
Google+
9
Instagram
9
Pinterest
Not Rated
YouTube
9
Campaign success analytics
9
Real-time tracking
9
Competitor analysis
7
Role-based user permissions & privileges
10
Mobile access
8

Using Spredfast

Users and Roles

20 - We currently have 20 licenses. Representatives from various departments use the tool: marketing, sales, support and executives. It ranges from a social media coordinator using the tool to accomplish their daily responsibilities to the CEO using it to stay updated on industry conversations, competition and financial conversations.

Support Headcount Required

1 - One system administrator

Business Processes Supported

  • Core social media responsibilities – listening, publishing, engagement, activation, analytics
  • Relationship building with influencers, press, analysts
  • Marketing campaigns
  • Customer support
  • Lead generation
  • Product Feedback
  • Research
  • Primary use case for the core social media team; however, we use a combination of Spredfast and Jive Anywhere connect social conversations to employee social intranet and public-facing communities. Additionally, Spredfast lets the social media team serve as a human filter to “highlight” key conversations to various groups – support, executives, sales, etc.

Likelihood to Renew

10
This is a great product which serves our organization very well.

Return on Investment

  • Improved customer support response time, increase lead generation, workforce productivity gains.

Evaluating Spredfast and Competitors

Products Replaced

• We used to use a number of different tools in conjunction – primarily Hootsuite and Jive Fathom Pro.

Spredfast Implementation

Implementation Details / Implementation Partner

  • Vendor implemented

Spredfast Training

Training Types Used

  • Online training
  • In-person training

In-Person Training

8
Great, onsite training that facilitated lots of higher-level business conversations.

Online Training

7
Good training, but need to have more online training available.

Spredfast Support

Premium Support

Integrating Spredfast

Systems Integrated With

  • Integrated Google Analytics
This is a fairly straightforward integration, and they have good training on the integration.

Spredfast Reliability

Performance

9
Spredfast has greatly improved the performance of their SaaS products the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.

Reliability and Availability

10
I've been a Spredfast customer at various companies for seven years, and I have never had a serious performance issue.