HeyOrca is a solution that allows an agency’s clients to review and approve upcoming social media content. The vendor aims to help agencies save time by moving away from using spreadsheets and docs to communicate and obtain approvals from their clients. With this solution, no logins or spreadsheets are needed. Agencies can invite clients into a visual stakeholder-friendly view where they can approve and provide feedback without needing to sign up. Agencies can also record every change made to…
$59
per month per calendar
Later Social
Score 7.8 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Pricing
HeyOrca
Later Social
Editions & Modules
Solo
$0
Basic
$59
per month per calendar
Standard
$99.00
per month per calendar
Pro
$149
per month per calendar
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Offerings
Pricing Offerings
HeyOrca
Later Social
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Plans start at: $99 USD Per Month. From there, the price scales according to your needs, up to a maximum of $499 USD per month.
33% discount available for annual subscription.
More Pricing Information
Community Pulse
HeyOrca
Later Social
Features
HeyOrca
Later Social
Publishing
Comparison of Publishing features of Product A and Product B
HeyOrca
8.3
6 Ratings
3% above category average
Later Social
8.8
2 Ratings
9% above category average
Content planning and scheduling
10.06 Ratings
10.02 Ratings
Audience targeting
7.04 Ratings
00 Ratings
Workflow management
8.06 Ratings
8.02 Ratings
Content optimization
00 Ratings
8.42 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
HeyOrca
9.0
5 Ratings
11% above category average
Later Social
-
Ratings
Bulk actions
9.05 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
HeyOrca
9.3
6 Ratings
11% above category average
Later Social
8.5
2 Ratings
2% above category average
Twitter
10.06 Ratings
7.02 Ratings
Facebook
9.06 Ratings
8.32 Ratings
LinkedIn
9.06 Ratings
7.62 Ratings
Instagram
9.06 Ratings
10.02 Ratings
Pinterest
00 Ratings
10.01 Ratings
YouTube
00 Ratings
7.92 Ratings
Account management
Comparison of Account management features of Product A and Product B
HeyOrca
8.0
6 Ratings
1% above category average
Later Social
7.4
2 Ratings
7% below category average
Role-based user permissions & privileges
9.06 Ratings
00 Ratings
Mobile access
7.06 Ratings
7.42 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
HeyOrca is perfect for the social post editing. For example, when I send the content link to my clients, they can easily go in and comment on posts that need editing rather than having to email me changes. Essentially it streamlines client/agency communication. It is perfect for a smaller agency who has less than 20 clients. I think HeyOrca is not for those whose main content is blogs and corresponding social posts. WordPress isn't Integrated, making it inconvenient to manage.
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
Hey Orca has a lot of really great features, they make the workflow really easy and are extremely available for help with questions. I think there are some minor workflow issues that it could overcome and features it could add on that are available in other apps. It definitely doesn't offer the best analytics and also hasn't offered single image direct publishing like hootsuite does. Yet, it's benefits outweigh those minor inconveniences for our team
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
HeyOrca is definitely more for the agency level than Hootsuite. Hootsuite is fairly limited, even at its larger plans. HeyOrca is geared towards agencies, and that is definitely clear in the interface and arrangement. Hootsuite sure seems like more of a consumer product than a B2B product in my opinion.
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.