TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HG Insights Platform

    Score9.2 out of 10
    Enterprise companies (1,001+ employees)
    The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A

    Mailtrack

    Score9.7 out of 10
    N/AMailtrack is an email-tracking extension for Gmail and part of Mailsuite. It adds delivery and read-status indicators to sent messages, showing when recipients open an email or click a tracked link without requiring users to leave Gmail. Key Capabilities Gmail read receipts: Mailtrack adds one or two checkmarks to sent messages. Grey checkmarks indicate delivery; green checkmarks indicate that the message was opened. Open and…

    $2.99

    per month per user

    Pricing
    HG Insights PlatformMailtrack
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month per user
    Mailtrack
    2,99
    per month per user
    Mailsuite
    9,99
    per month per user
    Offerings
    Pricing Offerings
    HG Insights PlatformMailtrack
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    HG Insights PlatformMailtrack
    Considered Both Products
    HG Insights
    No answer on this topic
    Mailtrack
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    41 Answers
    100%
    Would buy again
    48 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    28 Answers
    100%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    40 Answers
    100%
    Happy with the feature set
    48 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    27 Answers
    97%
    Lived up to sales and marketing promises
    38 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    30 Answers
    100%
    Implementation went as expected
    40 Answers
    Features
    HG Insights PlatformMailtrack
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of HG Insights Platform and Mailtrack
    Feature
    HG Insights Platform
    9.1
    36 Ratings
    1% below category average
    Mailtrack
    -
    Ratings
    Company information8.336 Ratings00 Ratings
    Financial Research
    Comparison of Financial Research features of HG Insights Platform and Mailtrack
    Feature
    HG Insights Platform
    8.3
    34 Ratings
    2% above category average
    Mailtrack
    -
    Ratings
    Industry-Specific Information8.529 Ratings00 Ratings
    Search Tools8.130 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of HG Insights Platform and Mailtrack
    Feature
    HG Insights Platform
    8.1
    36 Ratings
    0% below category average
    Mailtrack
    -
    Ratings
    Competitor Research7.933 Ratings00 Ratings
    Market Insights and Reports8.334 Ratings00 Ratings
    Best Alternatives
    HG Insights PlatformMailtrack
    Small Businesses
    No answers on this topic
    Yesware
    Score8.3 out of 10
    Medium-sized Companies
    Comscore Ad Metrix
    Score8 out of 10
    Yesware
    Score8.3 out of 10
    Enterprises
    Sprinklr Insights
    Score7.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HG Insights PlatformMailtrack
    Likelihood to Recommend
    9.2
    (43 ratings)
    9.4
    (50 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (41 ratings)
    8.7
    (40 ratings)
    Support Rating
    -
    (0 ratings)
    7.1
    (42 ratings)
    User Testimonials
    HG Insights PlatformMailtrack
    Likelihood to Recommend
    HG Insights
    If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.
    Incentivized
    Read full review
    Mailtrack
    Mailtrack is great for tracking emails if you do not want to pay for larger more complicated tools that do the same thing. If you already love your system but just want to add some convenient read tracking, that's exactly what this is for. If you have a system that doesn't work well, I would take the time to evaluate alternatives that also include read tracking (Salesforce for example). This also applies if you're trying to use this for large outbound sales emails - there are a lot of applications that have email tracking built in (Outreach.io is a great example) so it may just be worth switching your whole system.
    Incentivized
    Read full review
    Pros
    HG Insights
    • It works great for seeing if the site or app for a company is hosted on AWS.
    • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
    • It has a great google chrome plug-in.
    • UI/UX is modern and clean.
    Incentivized
    Read full review
    Mailtrack
    • Immediately you will be notified once any user accesses the email. There is no delay. We have crossed checked and it works awesome.
    • The Mailtrack extension is easy to use. Setting up an account and getting started is smooth and fast.
    • Free version includes unlimited email tracking, this is fab.
    Incentivized
    Read full review
    Cons
    HG Insights
    • integration with SFDC could be better
    • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
    • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
    Incentivized
    Read full review
    Mailtrack
    • Some of the settings can be confusing at first.
    • Some alerts are on by default and can be annoying at times.
    • Good to know if the email was deleted.
    • It would be great to know how much time recipients spent on each email.
    Read full review
    Likelihood to Renew
    HG Insights
    We are using it to identifying Account that uses Support tool and it has been a huge game changer for our organization as it has helped Sales team when they are prospecting Accounts to target these Accounts with knowledge that gives them the edge to win the deal. Plus using it with clay integration is very helpful for us.
    Incentivized
    Read full review
    Mailtrack
    No answers on this topic
    Usability
    HG Insights
    It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
    Incentivized
    Read full review
    Mailtrack
    I would rate Mailtrack's overall usability as a ten out of ten. The reasons for this are actually quite simple. For now, only I have been using Mailtrack. However, looking at the rather easy to use characteristics Mailtrack has to offer, I would not hesitate to recommend it to the rest of my colleagues.
    Incentivized
    Read full review
    Support Rating
    HG Insights
    No answers on this topic
    Mailtrack
    I didn't really need to use the customer support but the fact that they proactively make the installation process so easy by providing step by step instructions with videos and everything is kind of pro-active customer support that is needed. Good for them because at the end of the day, it's everyone's dream to use a product that they don't need support for.
    Read full review
    Alternatives Considered
    HG Insights
    - Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
    Incentivized
    Read full review
    Mailtrack
    There's a free tier. Obviously, there are other things to love, like notifications about your email being read, the fact that if an email hasn't been responded to in some time it gets bumped up. The fact that if other people have Mailtrack you will actually get notified who read your email. But the fact that there is a free tier is HUGE.
    Read full review
    Return on Investment
    HG Insights
    • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
    • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
    • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
    Incentivized
    Read full review
    Mailtrack
    • I'm currently using the free version so my investment was time spent downloading the browser extension. I would say it's worth the investment because I can make more value through each email by finding the right time to send replies or know when is the exact time I should follow up.
    • Knowing when an email is read multiple times helps me know the importance of the content in my email.
    • The paid version allows Mailtrack to tell you which recipient read the email if there was more than 1.
    Read full review
    ScreenShots

    HG Insights Platform Screenshots

    Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.

    Mailtrack Screenshots

    Screenshot of Double check marks appear right in the  Gmail Sent folder — one for delivered, two for read. Nothing new to learn, no separate dashboard to open.Screenshot of Alerts, sent the moment a recipient opens your message, so you can follow up or pick up the phone while the email is still on their screen.Screenshot of where to set a reminder rules once and Mailtrack watches sent mail, flagging the messages that went unopened or unanswered so none of them go cold.Screenshot of A complete activity log per email — who opened it, how many times and when, including each recipient separately when sent to a group.Screenshot of a display of exactly which links a recipient clicked and when — a pricing page, a proposal, a calendar link.