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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HiConversion

    Score10 out of 10
    N/AHiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Pricing
    HiConversionKeap
    Editions & Modules
    Community Edition
    Sponsored Trial
    Per website
    Enterprise
    Custom Quote
    Based on revenue and traffic volume
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Offerings
    Pricing Offerings
    HiConversionKeap
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
    More Pricing Information
    Community Pulse
    HiConversionKeap
    Considered Both Products
    HiConversion
    No answer on this topic
    Thryv
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    87%
    Would buy again
    74 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    73 Answers
    Happy with the feature set
    No answers on this topic
    87%
    Happy with the feature set
    74 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    90%
    Lived up to sales and marketing promises
    66 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    69 Answers
    Features
    HiConversionKeap
    Testing and Experimentation
    Comparison of Testing and Experimentation features of HiConversion and Keap
    Feature
    HiConversion
    8.6
    2 Ratings
    2% above category average
    Keap
    -
    Ratings
    a/b experiment testing9.02 Ratings00 Ratings
    Split URL testing8.01 Ratings00 Ratings
    Multivariate testing8.02 Ratings00 Ratings
    Multi-page/funnel testing9.02 Ratings00 Ratings
    Cross-browser testing9.02 Ratings00 Ratings
    Mobile app testing8.01 Ratings00 Ratings
    Test significance9.02 Ratings00 Ratings
    Visual / WYSIWYG editor8.01 Ratings00 Ratings
    Advanced code editor8.02 Ratings00 Ratings
    Preview mode8.02 Ratings00 Ratings
    Test duration calculator9.01 Ratings00 Ratings
    Experiment scheduler9.01 Ratings00 Ratings
    Experiment workflow and approval9.01 Ratings00 Ratings
    Dynamic experiment activation9.01 Ratings00 Ratings
    Client-side tests9.02 Ratings00 Ratings
    Mutually exclusive tests8.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of HiConversion and Keap
    Feature
    HiConversion
    8.3
    2 Ratings
    6% below category average
    Keap
    -
    Ratings
    Standard visitor segmentation8.01 Ratings00 Ratings
    Behavioral visitor segmentation8.01 Ratings00 Ratings
    Traffic allocation control9.02 Ratings00 Ratings
    Website personalization8.02 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of HiConversion and Keap
    Feature
    HiConversion
    8.5
    2 Ratings
    2% below category average
    Keap
    -
    Ratings
    Heatmap tool8.02 Ratings00 Ratings
    Click analytics9.02 Ratings00 Ratings
    Scroll maps8.01 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.02 Ratings00 Ratings
    Goal tracking9.01 Ratings00 Ratings
    Test reporting9.01 Ratings00 Ratings
    Results segmentation9.02 Ratings00 Ratings
    CSV export8.02 Ratings00 Ratings
    Experiments results dashboard8.02 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of HiConversion and Keap
    Feature
    HiConversion
    -
    Ratings
    Keap
    7.7
    29 Ratings
    7% below category average
    Task management00 Ratings8.820 Ratings
    Billing and invoicing management00 Ratings7.416 Ratings
    Reporting00 Ratings7.127 Ratings
    Automated CRM activity logging00 Ratings6.41 Ratings
    Sales pipeline management00 Ratings9.11 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HiConversion and Keap
    Feature
    HiConversion
    -
    Ratings
    Keap
    5.9
    152 Ratings
    27% below category average
    WYSIWYG email editor00 Ratings9.050 Ratings
    Dynamic content00 Ratings8.947 Ratings
    Landing pages00 Ratings4.0136 Ratings
    A/B testing00 Ratings6.410 Ratings
    Mobile optimization00 Ratings4.5126 Ratings
    Email deliverability reporting00 Ratings4.5151 Ratings
    List management00 Ratings4.5149 Ratings
    Triggered drip sequences00 Ratings9.049 Ratings
    Lead Management
    Comparison of Lead Management features of HiConversion and Keap
    Feature
    HiConversion
    -
    Ratings
    Keap
    5.5
    153 Ratings
    29% below category average
    Lead nurturing automation00 Ratings5.0148 Ratings
    Lead scoring and grading00 Ratings4.0130 Ratings
    Data quality management00 Ratings4.5131 Ratings
    Automated sales alerts and tasks00 Ratings5.0140 Ratings
    Automated follow-ups00 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of HiConversion and Keap
    Feature
    HiConversion
    -
    Ratings
    Keap
    8.0
    90 Ratings
    10% above category average
    Calendaring00 Ratings9.089 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HiConversion and Keap
    Feature
    HiConversion
    -
    Ratings
    Keap
    6.4
    150 Ratings
    6% below category average
    Dashboards00 Ratings7.255 Ratings
    Standard reports00 Ratings4.0146 Ratings
    Custom reports00 Ratings8.0137 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HiConversion and Keap
    Feature
    HiConversion
    -
    Ratings
    Keap
    5.7
    144 Ratings
    25% below category average
    API00 Ratings8.0127 Ratings
    Role-based workflow & approvals00 Ratings4.5110 Ratings
    Customizability00 Ratings5.0140 Ratings
    Third-party software integrations00 Ratings7.31 Ratings
    Mobile app for sales & marketing automation00 Ratings5.51 Ratings
    Best Alternatives
    HiConversionKeap
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    SharpSpring (discontinued)
    Score8 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    No answers on this topic
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HiConversionKeap
    Likelihood to Recommend
    10.0
    (2 ratings)
    5.3
    (210 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (40 ratings)
    Usability
    -
    (0 ratings)
    5.2
    (28 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (6 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (6 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (26 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (6 ratings)
    Online Training
    -
    (0 ratings)
    8.6
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (8 ratings)
    Configurability
    -
    (0 ratings)
    2.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    1.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    HiConversionKeap
    Likelihood to Recommend
    HiConversion
    HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
    Incentivized
    Read full review
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Pros
    HiConversion
    • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
    • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
    • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
    Incentivized
    Read full review
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Cons
    HiConversion
    • Nothing but Increase marketing to better explain the technology.
    Incentivized
    Read full review
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Likelihood to Renew
    HiConversion
    No answers on this topic
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Usability
    HiConversion
    No answers on this topic
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Reliability and Availability
    HiConversion
    No answers on this topic
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Performance
    HiConversion
    No answers on this topic
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Support Rating
    HiConversion
    No answers on this topic
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    In-Person Training
    HiConversion
    No answers on this topic
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Online Training
    HiConversion
    No answers on this topic
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Implementation Rating
    HiConversion
    No answers on this topic
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Alternatives Considered
    HiConversion
    We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
    Incentivized
    Read full review
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    Scalability
    HiConversion
    No answers on this topic
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Return on Investment
    HiConversion
    • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
    • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
    • The tool was easy to get started with, and I see results, which is important to me.
    Incentivized
    Read full review
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.