HiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.
N/A
VerticalResponse
Score10 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
HiConversion
VerticalResponse
Editions & Modules
Community Edition
Sponsored Trial
Per website
Enterprise
Custom Quote
Based on revenue and traffic volume
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
HiConversion
VerticalResponse
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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More Pricing Information
Features
HiConversion
VerticalResponse
Testing and Experimentation
Comparison of Testing and Experimentation features of HiConversion and VerticalResponse
Feature
HiConversion
8.6
2 Ratings
2% above category average
VerticalResponse
-
Ratings
a/b experiment testing
9.02 Ratings
00 Ratings
Split URL testing
8.01 Ratings
00 Ratings
Multivariate testing
8.02 Ratings
00 Ratings
Multi-page/funnel testing
9.02 Ratings
00 Ratings
Cross-browser testing
9.02 Ratings
00 Ratings
Mobile app testing
8.01 Ratings
00 Ratings
Test significance
9.02 Ratings
00 Ratings
Visual / WYSIWYG editor
8.01 Ratings
00 Ratings
Advanced code editor
8.02 Ratings
00 Ratings
Preview mode
8.02 Ratings
00 Ratings
Test duration calculator
9.01 Ratings
00 Ratings
Experiment scheduler
9.01 Ratings
00 Ratings
Experiment workflow and approval
9.01 Ratings
00 Ratings
Dynamic experiment activation
9.01 Ratings
00 Ratings
Client-side tests
9.02 Ratings
00 Ratings
Mutually exclusive tests
8.01 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of HiConversion and VerticalResponse
Feature
HiConversion
8.3
2 Ratings
6% below category average
VerticalResponse
-
Ratings
Standard visitor segmentation
8.01 Ratings
00 Ratings
Behavioral visitor segmentation
8.01 Ratings
00 Ratings
Traffic allocation control
9.02 Ratings
00 Ratings
Website personalization
8.02 Ratings
00 Ratings
Results and Analysis
Comparison of Results and Analysis features of HiConversion and VerticalResponse
Feature
HiConversion
8.5
2 Ratings
2% below category average
VerticalResponse
-
Ratings
Heatmap tool
8.02 Ratings
00 Ratings
Click analytics
9.02 Ratings
00 Ratings
Scroll maps
8.01 Ratings
00 Ratings
Form fill analysis
8.01 Ratings
00 Ratings
Conversion tracking
9.02 Ratings
00 Ratings
Goal tracking
9.01 Ratings
00 Ratings
Test reporting
9.01 Ratings
00 Ratings
Results segmentation
9.02 Ratings
00 Ratings
CSV export
8.02 Ratings
00 Ratings
Experiments results dashboard
8.02 Ratings
00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of HiConversion and VerticalResponse
Feature
HiConversion
-
Ratings
VerticalResponse
9.9
8 Ratings
21% above category average
WYSIWYG email editor
00 Ratings
10.07 Ratings
Dynamic content
00 Ratings
10.05 Ratings
Ability to test dynamic content
00 Ratings
10.04 Ratings
Landing pages
00 Ratings
10.04 Ratings
A/B testing
00 Ratings
10.05 Ratings
Mobile optimization
00 Ratings
10.05 Ratings
Email deliverability reporting
00 Ratings
10.08 Ratings
List management
00 Ratings
10.08 Ratings
Triggered drip sequences
00 Ratings
9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of HiConversion and VerticalResponse
Feature
HiConversion
-
Ratings
VerticalResponse
10.0
9 Ratings
27% above category average
Dashboards
00 Ratings
10.09 Ratings
Standard reports
00 Ratings
10.09 Ratings
Custom reports
00 Ratings
10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of HiConversion and VerticalResponse
HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
The dashboard is functional and easy to find when you need with a quick search.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
The tool was easy to get started with, and I see results, which is important to me.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info