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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HiConversion

    Score10 out of 10
    N/AHiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A

    VWO

    Score8.2 out of 10
    N/AVWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…

    $49

    per month

    Pricing
    HiConversionVWO
    Editions & Modules
    Community Edition
    Sponsored Trial
    Per website
    Enterprise
    Custom Quote
    Based on revenue and traffic volume
    Subscription
    $99.00
    per month
    TESTING
    Get a Demo
    The classic VWO A/B testing solution
    CONVERSION OPTIMIZATION
    Get a Demo
    The all-in-one platform for all your optimization needs
    ENTERPRISE
    Get a Demo
    Customized solution with advanced AB testing and conversion optimization capabilities
    Offerings
    Pricing Offerings
    HiConversionVWO
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    HiConversionVWO
    Considered Both Products
    HiConversion
    Chose HiConversion
    HiConversion is an A/B test tool that makes it easy for me to check my copy to convert it. It is simple, accurate, and has a visual interface for anyone to use. In addition to A / B testing, it also makes it easier for me to do multivariate testing and optimization of the …
    Incentivized
    Wingify Pvt Ltd
    Chose VWO
    We chose VWO because it combines all the features that we need in one. All of the other products we have looked at have been missing something.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    9 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    7 Answers
    Features
    HiConversionVWO
    Testing and Experimentation
    Comparison of Testing and Experimentation features of HiConversion and VWO
    Feature
    HiConversion
    8.6
    2 Ratings
    2% above category average
    VWO
    7.5
    11 Ratings
    11% below category average
    a/b experiment testing9.02 Ratings8.21 Ratings
    Split URL testing8.01 Ratings9.11 Ratings
    Multivariate testing8.02 Ratings8.011 Ratings
    Multi-page/funnel testing9.02 Ratings6.41 Ratings
    Cross-browser testing9.02 Ratings8.21 Ratings
    Mobile app testing8.01 Ratings00 Ratings
    Test significance9.02 Ratings7.31 Ratings
    Visual / WYSIWYG editor8.01 Ratings7.31 Ratings
    Advanced code editor8.02 Ratings9.11 Ratings
    Preview mode8.02 Ratings6.41 Ratings
    Test duration calculator9.01 Ratings6.41 Ratings
    Experiment scheduler9.01 Ratings00 Ratings
    Experiment workflow and approval9.01 Ratings00 Ratings
    Dynamic experiment activation9.01 Ratings00 Ratings
    Client-side tests9.02 Ratings00 Ratings
    Mutually exclusive tests8.01 Ratings00 Ratings
    Visitor recordings00 Ratings6.41 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of HiConversion and VWO
    Feature
    HiConversion
    8.3
    2 Ratings
    6% below category average
    VWO
    8.2
    1 Ratings
    7% below category average
    Standard visitor segmentation8.01 Ratings9.11 Ratings
    Behavioral visitor segmentation8.01 Ratings7.31 Ratings
    Traffic allocation control9.02 Ratings9.11 Ratings
    Website personalization8.02 Ratings7.31 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of HiConversion and VWO
    Feature
    HiConversion
    8.5
    2 Ratings
    2% below category average
    VWO
    7.0
    1 Ratings
    21% below category average
    Heatmap tool8.02 Ratings6.41 Ratings
    Click analytics9.02 Ratings6.41 Ratings
    Scroll maps8.01 Ratings6.41 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.02 Ratings8.21 Ratings
    Goal tracking9.01 Ratings8.21 Ratings
    Test reporting9.01 Ratings7.31 Ratings
    Results segmentation9.02 Ratings5.51 Ratings
    CSV export8.02 Ratings00 Ratings
    Experiments results dashboard8.02 Ratings8.21 Ratings
    Best Alternatives
    HiConversionVWO
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HiConversionVWO
    Likelihood to Recommend
    10.0
    (2 ratings)
    7.7
    (108 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.7
    (20 ratings)
    Usability
    -
    (0 ratings)
    8.7
    (5 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (4 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (3 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    HiConversionVWO
    Likelihood to Recommend
    HiConversion
    HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.
    Incentivized
    Read full review
    Pros
    HiConversion
    • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
    • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
    • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    • VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
    • The VWO interface is pretty intuitive and let's non-technical users make variants for testing
    • The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
    Incentivized
    Read full review
    Cons
    HiConversion
    • Nothing but Increase marketing to better explain the technology.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
    Incentivized
    Read full review
    Likelihood to Renew
    HiConversion
    No answers on this topic
    Wingify Pvt Ltd
    It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
    Read full review
    Usability
    HiConversion
    No answers on this topic
    Wingify Pvt Ltd
    I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
    Read full review
    Reliability and Availability
    HiConversion
    No answers on this topic
    Wingify Pvt Ltd
    I have not experienced an application error or unplanned outage with VWO.
    Incentivized
    Read full review
    Performance
    HiConversion
    No answers on this topic
    Wingify Pvt Ltd
    VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
    Incentivized
    Read full review
    Support Rating
    HiConversion
    No answers on this topic
    Wingify Pvt Ltd
    While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
    Read full review
    Online Training
    HiConversion
    No answers on this topic
    Wingify Pvt Ltd
    Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
    Incentivized
    Read full review
    Implementation Rating
    HiConversion
    No answers on this topic
    Wingify Pvt Ltd
    Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
    Incentivized
    Read full review
    Alternatives Considered
    HiConversion
    We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
    Incentivized
    Read full review
    Wingify Pvt Ltd
    There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work specifically with your business objectives and conversion rate optimization goals
    Incentivized
    Read full review
    Scalability
    HiConversion
    No answers on this topic
    Wingify Pvt Ltd
    The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
    Incentivized
    Read full review
    Return on Investment
    HiConversion
    • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
    • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
    • The tool was easy to get started with, and I see results, which is important to me.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
    • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
    Incentivized
    Read full review
    ScreenShots

    VWO Screenshots

    Product screenshotProduct screenshot