What users are saying about
1 Rating
40 Ratings
1 Rating
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Score 9 out of 100
40 Ratings
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Score 5.4 out of 100

Attribute Ratings

  • HitsLink is rated higher in 1 area: Likelihood to Recommend
  • HitsLink and Lead Forensics are tied in 1 area: Usability

Likelihood to Recommend

9.0

HitsLink

90%
1 Rating
4.1

Lead Forensics

41%
17 Ratings

Likelihood to Renew

9.0

HitsLink

90%
1 Rating

Lead Forensics

N/A
0 Ratings

Usability

9.0

HitsLink

90%
1 Rating
9.0

Lead Forensics

90%
1 Rating

Support Rating

HitsLink

N/A
0 Ratings
8.1

Lead Forensics

81%
5 Ratings

Likelihood to Recommend

Net Applications

If you're looking for a comprehensive, user-friendly web analytics tool, you should definitely consider Hitslink. Before you subscribe to the software, take a test run on their Demo version of the site, as it behaves exactly like the full professional version. The biggest disadvantage is that Google+ registered users' search engine traffic data will be mostly (if not completely) blocked. However, this drawback is rarely a significant hindrance to analyzing your website's traffic, but it is something to be aware of.
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Lead Forensics

It is a costly solution but well worth the money because of the details and information. We used others in the past but switched because it links with WIX. Sometimes I feel as if it is not capturing all our web traffic simply because it doesn't even track when our business is using it. It is good for some leads but I think there can be more it is missing.
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Pros

Net Applications

  • View website traffic stats and trends in user-friendly charts, graphs, and lists.
  • Easily parses out website users by search engine, search term, geographic location, referral website, and other specific characteristics.
  • Shows which websites users are coming from, what pages on your site they've landed on and which ones they leave your site from.
  • Gives statistics on how long users are viewing specific pages, which allows for the analyzing of the effectiveness of each webpage on a website.
  • Easily view real-time as well as long-term traffic statistics
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Lead Forensics

  • It gives you valid leads that have been on your website looking for your products
  • The information is always accurate and detailed about their visit
  • It notifies you when the customer is looking for help or products, so you know when to reach out to them
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Cons

Net Applications

  • Specific information such as search term and geographic location is blocked for users coming into your site through Google who are also signed into a Google+ account, making it increasingly more difficult to analyze trends as more and more people acquire Google+ accounts. This is part of Google's strategy to make companies pay them directly through their Google Analytics software, and it is working against services like Hitslink.
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Lead Forensics

  • I wish the process could be a little more automated somehow. Right now it is more manual, at least in our process, to aggregate the accounts and segment accordingly.
  • It seems more geared towards sales, rather than marketing. We are struggling a little to use this at scale, but it could be where we are in maturity of using the product.
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Pricing Details

HitsLink

Starting Price

$20 per month

Editions & Modules

HitsLink editions and modules pricing
EditionModules
10,000 Page Views$19.951
25,000 Page Views$24.952
50,000 Page Views$29.953

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Lead Forensics

Starting Price

Editions & Modules

Lead Forensics editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Net Applications

    Hitslink is as useful as it is user-friendly. I haven't seen another website analytics tool as comprehensive and at the same time straightforward as this service. The only downside of Hitslink is Google's blocking of information from its registered Google+ users to the software. As Google+ continues to reign in more of the population, I can see this being a significant problem for Hitslink to overcome. However, there is still a vast majority of search engine users whose actions are visible through Hitslink, and as long as this stays the case, the service will be an invaluable tool for website administrators.
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    Lead Forensics

    No answers on this topic

    Usability

    Net Applications

    The service is incredibly intuitive and very easy to learn. The only drawback is not having a mobile-optimized website to easily view website reports on the go. But on a PC or Mac, Hitslink is as user friendly as it gets. I have yet to see a navigation system on any SaaS website that makes a service that is this comprehensive seem so straight-forward.
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    Lead Forensics

    The tool takes a bit to learn and you go through an onboarding to get a better understanding. Once you go through that, the tool is very user friendly and a piece of cake to use - anyone can go through it, no IT skills need to run and manage their platform.
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    Support Rating

    Net Applications

    No answers on this topic

    Lead Forensics

    While we have not had a lot of issues, the Lead Forensics team has been helpful in addressing them. The software is fairly intuitive, and issues rarely arise. This could also be from a lack of use on our part, but we have not had a great deal of interaction with the customer support team.
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    Alternatives Considered

    Net Applications

    No answers on this topic

    Lead Forensics

    Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.
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    Return on Investment

    Net Applications

    • Faster lead conversion
    • Improvement of the effectiveness of landing pages (and all webpages on our sites for that matter)
    • Increased employee efficiency by allowing us to make targeted changes to webpages in real time
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    Lead Forensics

    • In the end, we canceled our subscription, however, we had a couple solid leads from our use. We reached out to those clients. We didn't generate actual business, but at least we're on their radar.
    • In general, we have a better understanding of the marketing capabilities Lead Forensics can offer us. They provided us all of the tools we'd need to be able to recommend it to our clients.
    • We were able to see the effects of our marketing and learn from their successes of different tactics.
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    Screenshots

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