Hootsuite Amplify vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite Amplify
Score 8.0 out of 10
N/A
HootSuite Amplify is an employee advocacy tool built on top of HootSuite's social media management platform.N/A
Sprout Social
Score 8.6 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
Hootsuite AmplifySprout Social
Editions & Modules
No answers on this topic
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
Hootsuite AmplifySprout Social
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsTo learn more about how Hootsuite Amplify can help you expand your social reach, please request a demo.
More Pricing Information
Features
Hootsuite AmplifySprout Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite Amplify
-
Ratings
Sprout Social
8.0
84 Ratings
3% above category average
Boolean keyword searches00 Ratings7.562 Ratings
Filtering out noise/spam00 Ratings7.873 Ratings
Sentiment analysis00 Ratings7.653 Ratings
Broad channel coverage00 Ratings9.062 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite Amplify
-
Ratings
Sprout Social
8.5
105 Ratings
5% above category average
Content planning and scheduling00 Ratings9.4105 Ratings
Audience targeting00 Ratings7.683 Ratings
Content optimization00 Ratings8.192 Ratings
Workflow management00 Ratings8.793 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite Amplify
-
Ratings
Sprout Social
8.0
96 Ratings
0% above category average
Automated routing and prioritization00 Ratings7.758 Ratings
Customer interaction histories00 Ratings8.185 Ratings
Bulk actions00 Ratings8.381 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite Amplify
-
Ratings
Sprout Social
7.2
74 Ratings
8% below category average
Lead generation00 Ratings7.054 Ratings
Content marketing00 Ratings8.370 Ratings
Paid media management00 Ratings6.23 Ratings
Campaigns and promotions00 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite Amplify
-
Ratings
Sprout Social
8.9
106 Ratings
5% above category average
Twitter00 Ratings9.095 Ratings
Facebook00 Ratings9.2105 Ratings
LinkedIn00 Ratings9.296 Ratings
Google+00 Ratings9.333 Ratings
Instagram00 Ratings9.095 Ratings
Pinterest00 Ratings8.632 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite Amplify
-
Ratings
Sprout Social
8.6
106 Ratings
9% above category average
Campaign success analytics00 Ratings8.698 Ratings
Real-time tracking00 Ratings8.595 Ratings
Competitor analysis00 Ratings8.686 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite Amplify
-
Ratings
Sprout Social
7.9
100 Ratings
2% below category average
Role-based user permissions & privileges00 Ratings8.196 Ratings
Mobile access00 Ratings7.889 Ratings
Best Alternatives
Hootsuite AmplifySprout Social
Small Businesses

No answers on this topic

CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Medium-sized Companies
Influitive
Influitive
Score 8.7 out of 10
CoSchedule Marketing Suite
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Score 9.8 out of 10
Enterprises
Sprinklr Marketing
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Score 7.5 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
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User Ratings
Hootsuite AmplifySprout Social
Likelihood to Recommend
9.0
(4 ratings)
8.6
(163 ratings)
Likelihood to Renew
6.0
(1 ratings)
9.0
(64 ratings)
Usability
-
(0 ratings)
8.6
(90 ratings)
Availability
-
(0 ratings)
7.7
(8 ratings)
Performance
-
(0 ratings)
8.0
(7 ratings)
Support Rating
-
(0 ratings)
5.8
(38 ratings)
Online Training
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
-
(0 ratings)
10.0
(11 ratings)
Ease of integration
-
(0 ratings)
7.9
(20 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Hootsuite AmplifySprout Social
Likelihood to Recommend
Hootsuite
There needs to be a cost-benefit analysis to determine the value we are getting. Once we are able to see that the advocacy is resulting in sales/registration we can provide a more accurate score.
Read full review
Sprout Social
I use Sprout Social to efficiently manage social media campaigns across multiple platforms. If you're looking for a tool to streamline and organize multiple accounts across various social networks, I highly recommend Sprout Social. However, if you're only managing a single profile on one platform, Sprout Social may not be necessary.
Read full review
Pros
Hootsuite
  • Consistent message
  • Easy to use
  • Mobile app
Read full review
Sprout Social
  • Sprout Social accurately categorizes sentiment in social listening, which helps us manage our time and focus on what's important.
  • Sprout Social is an easy tool for scheduling content and adding details like first comment and Instagram post links at the planning stage.
  • Sprout Social is well set out and thorough in monitoring and responding to community management concerns.
Read full review
Cons
Hootsuite
  • Provide a better, more integrated experience into the corporate ecosystem
  • Customizable gamification options
Read full review
Sprout Social
  • Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
  • Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
Read full review
Likelihood to Renew
Hootsuite
Unsure whether cost justifies the purchase, or whether Hootsuite as an entire product line will continue to meet our needs
Read full review
Sprout Social
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
Read full review
Usability
Hootsuite
No answers on this topic
Sprout Social
Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
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Reliability and Availability
Hootsuite
No answers on this topic
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
Read full review
Performance
Hootsuite
No answers on this topic
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Read full review
Support Rating
Hootsuite
No answers on this topic
Sprout Social
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
Read full review
Online Training
Hootsuite
No answers on this topic
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Read full review
Implementation Rating
Hootsuite
No answers on this topic
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Hootsuite
Equal but part of Hootsuite which we were already using
Read full review
Sprout Social
We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.
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Return on Investment
Hootsuite
  • It has helped bring awareness to key business priorities
Read full review
Sprout Social
  • The activity of all our social networks improved significantly after the arrival of Sprout Social, now we can make more publications in less time for all our clients.
  • The high costs of Sprout Social memberships and the cost of adding a new team member to the system has had a negative impact on us. I hope I can pay less to use Sprout Social as the fees are currently too high.
  • I have generated greater satisfaction for our clients thanks to the fact that we keep active various campaigns on our social networks with this Sprout Social system.
Read full review
ScreenShots

Hootsuite Amplify Screenshots

Screenshot of An easy-to-use tool for the entire organization. Make it easier to find the most relevant content for your employee’s network with recommendations in Amplify, powered by machine learning.Screenshot of Make more data-driven decisions with Post Impact reports, aggregate your reach, adoption, and content metrics in the Hootsuite dashboard and connect advocacy to business objectivesScreenshot of Increase adoption and get more advocates to participate with Amplify leaderboardScreenshot of Get participation from across the organization with suggested contentScreenshot of The Amplify mobile app makes it easier for your employees to share on the go. Allow users to share content to Facebook, Twitter, LinkedIn, and Instagram and to the apps they already have on their devices using the native iOS and Android mobile share feature.

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.