Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$149
per month Starts at 1 user, 5 social accounts
NodeXL Pro
Score 10.0 out of 10
Small Businesses (1-50 employees)
NodeXL offers insights into Networks. Webs of connections define the modern world. Social networks, and particularly social media networks, are now a major force in business, politics, and culture. NodeXL enables users to collect, analyze, visualize, and report on networks. Users can import network data from Twitter, YouTube, and Wikis. Network data sets are present in many databases. When it is possible to answer the questions: Who did what with whom when and where, then NodeXL…
$39
per year per user
Pricing
HootsuiteNodeXL Pro
Editions & Modules
Standard
$99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
NodeXL Pro - Annual Desktop - Student
$39
per year per user
NodeXL Pro - Monthly Cloud - Student
$39
per month per user
NodeXL Pro - Monthly Cloud - Non-profit/Academic
$69
per month per user
NodeXL Pro - Monthly Cloud - Commercial
$99
per month per user
NodeXL Pro - Annual Desktop - Non-profit/Academic
$239
per year per user
NodeXL Pro - Annual Desktop - Commercial
$799
per year per user
Offerings
Pricing Offerings
HootsuiteNodeXL Pro
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
HootsuiteNodeXL Pro
Features
HootsuiteNodeXL Pro
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
6.6
305 Ratings
14% below category average
NodeXL Pro
-
Ratings
Boolean keyword searches6.6202 Ratings00 Ratings
Filtering out noise/spam6.3212 Ratings00 Ratings
Sentiment analysis6.1209 Ratings00 Ratings
Broad channel coverage7.4280 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
7.9
425 Ratings
2% below category average
NodeXL Pro
-
Ratings
Content planning and scheduling9.0424 Ratings00 Ratings
Audience targeting6.9288 Ratings00 Ratings
Content optimization7.5347 Ratings00 Ratings
Workflow management8.0359 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.6
341 Ratings
6% below category average
NodeXL Pro
-
Ratings
Automated routing and prioritization7.3246 Ratings00 Ratings
Customer interaction histories7.5264 Ratings00 Ratings
Bulk actions7.9294 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
6.8
320 Ratings
12% below category average
NodeXL Pro
-
Ratings
Lead generation6.6194 Ratings00 Ratings
Content marketing7.7287 Ratings00 Ratings
Paid media management6.5193 Ratings00 Ratings
Campaigns and promotions6.5242 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.3
417 Ratings
1% below category average
NodeXL Pro
-
Ratings
Twitter7.7375 Ratings00 Ratings
Facebook8.8400 Ratings00 Ratings
LinkedIn8.5349 Ratings00 Ratings
Google+8.960 Ratings00 Ratings
Instagram8.4354 Ratings00 Ratings
Pinterest8.1173 Ratings00 Ratings
YouTube7.4162 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.8
342 Ratings
1% above category average
NodeXL Pro
-
Ratings
Campaign success analytics8.1314 Ratings00 Ratings
Real-time tracking7.5316 Ratings00 Ratings
Competitor analysis7.8217 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.7
349 Ratings
3% below category average
NodeXL Pro
-
Ratings
Role-based user permissions & privileges8.2296 Ratings00 Ratings
Mobile access7.2320 Ratings00 Ratings
Best Alternatives
HootsuiteNodeXL Pro
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Agency Analytics
Agency Analytics
Score 9.2 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.8 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
1-Social
1-Social
Score 5.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuiteNodeXL Pro
Likelihood to Recommend
8.3
(486 ratings)
10.0
(1 ratings)
Likelihood to Renew
8.7
(89 ratings)
-
(0 ratings)
Usability
8.2
(125 ratings)
-
(0 ratings)
Availability
9.8
(21 ratings)
-
(0 ratings)
Performance
9.8
(19 ratings)
-
(0 ratings)
Support Rating
7.0
(263 ratings)
-
(0 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(17 ratings)
-
(0 ratings)
Implementation Rating
8.0
(39 ratings)
-
(0 ratings)
Configurability
7.2
(3 ratings)
-
(0 ratings)
Ease of integration
7.6
(2 ratings)
-
(0 ratings)
Product Scalability
8.1
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.9
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuiteNodeXL Pro
Likelihood to Recommend
Hootsuite
Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
Read full review
Social Media Research Foundation
It is suited for social scientists who are more focused on the interpretation that fits in the area of Social Science and Humanity and has nothing to do with computer programming and mathematics
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Social Media Research Foundation
  • extracting the data from the social media
  • visualising the big data of the social media
  • sentiment analysis
  • cluster analysis
  • time series analysis
Read full review
Cons
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Social Media Research Foundation
  • It would be nice if NodeXL can analyse other type of social media such as Instagram, Facebook and TikTok
  • It would be nice if it is 100 percent stable, as sometimes I have a problem with error in NodeXL when it is processing the data
  • It would be nice if is able to reduce the price for adding Microsoft Power BI in NodeXL
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Social Media Research Foundation
No answers on this topic
Usability
Hootsuite
The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
Read full review
Social Media Research Foundation
No answers on this topic
Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Social Media Research Foundation
No answers on this topic
Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Social Media Research Foundation
No answers on this topic
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
Social Media Research Foundation
No answers on this topic
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
Social Media Research Foundation
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Social Media Research Foundation
No answers on this topic
Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Social Media Research Foundation
No answers on this topic
Alternatives Considered
Hootsuite
Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
Read full review
Social Media Research Foundation
NodeXL is userfriendly, and needed for conducting advanced data analysis techniques which emphasizes the metrics of the visualization NodeXL produce an interesting interactive visualisation
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Social Media Research Foundation
No answers on this topic
Return on Investment
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review
Social Media Research Foundation
  • More advance in analysis data
  • Attract more people to collaborate with me
  • Minimise the time for analysing the data
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

NodeXL Pro Screenshots

Screenshot of Network visualization of connections  among Twitter users.Screenshot of NodeXL imports from the Twitter API 2.0 - with support for Academic accessScreenshot of Visualizations of networks can reveal the shape of the crowd and the leaders within them.