Hootsuite is a hoot
February 19, 2026

Hootsuite is a hoot

Michael Grey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Enterprise

Overall Satisfaction with Hootsuite

Hootsuite is used for all of our internal media tracking. We launched a small media group (Rise Free Media) last year where we have multiple channels led by internal teams - YouTube, Instagram, and TikTok. We needed a system where we could track all of the views and metrics for social media to determine the reach and effectiveness of these channels. Hootsuite solved this issue with ease!

Pros

  • Reporting. We are able to pull accurate and concise data points on our channels.
  • Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
  • Creating content natively in the platform!

Cons

  • One thing that is more of a nice-to-have would be being able to see metrics and data points directly on the calendar feature instead of having to leave there to go to analytics.
  • Through this platform, our followers have grown 32%.
  • We have gone from posting less than once per week to at least 2-3 times per week.
  • Engagement has increased by more than 2000% since last month and even more since the beginning of implementation.
Hootsuite is VERY intuitive and easy to navigate as both a user and admin. The platform clearly outlines the sections that are most likely used frequently and does not leave you guessing where to find those areas. I do think there is a lot inside this platform BUT I think you can get to those more advanced features as your social media grows. We have not really used all of the advanced features offered because we are not ready to dive into that just yet. Support has been super helpful and they have useful articles for use cases and additional support.
Before Hootsuite, we did not have a plan for social media, we just posted whenever we felt like we wanted to. With this platform, we have invested in our social pages and have goals we would now like to reach with follower counts and reach and engagement. We also have created approval pipelines to make things organized and ensure that our branding, imaging, and messaging is consistent across all of our channels.
Sprout Social does not compare to Hootsuite; it was so much more expensive and internally was not as user-friendly. I felt overwhelmed in Sprout Social and that led to us not really effectively using that platform.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

If you are doing anything with social media - planning, tracking, or have multiple channels, Hootsuite will be PERFECT! In our case with multiple channels, if we did not have this platform it would be really difficult to keep things organized and in one place. Hootsuite will help you and any social teams stay in the know with all of your content and will help ensure that you create an effective media plan.

Hootsuite Feature Ratings

9.0
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
8
Broad channel coverage
10
10.0
Content planning and scheduling
10
Audience targeting
10
Content optimization
10
Workflow management
10
10.0
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
10
10.0
Lead generation
10
Content marketing
10
Paid media management
10
Campaigns and promotions
10
10.0
Twitter
10
Facebook
10
LinkedIn
Not Rated
Instagram
10
Pinterest
Not Rated
YouTube
10
10.0
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
10.0
Role-based user permissions & privileges
10
Mobile access
10

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