HootSuite as one of the leading Social Media management platforms
Overall Satisfaction with HootSuite Enterprise
Pros
- Effective overview of Social Media environment thanks to the well-developed dashboard and customization options.
- Good tracking & monitoring capabilities thanks to the simplicity of adding required data (tweet) streams.
- Easy-to-use communication capabilties. The highly intuitive HootSuite dashboard makes it very easy for users to publish new content, and reply to other users, on various different platforms, e.g. Twitter, Facebook, LinkedIn.
- Integrated link shortener.
- Effective & customized KPI reports that offer good first overview of business performance with an additional option to integrate your Google Analytics account.
Cons
- Competitor analysis could be improved in the future. At the moment, HootSuite is lacking superior capabilities around tracking competitor performance.
- Access to historical data is rather limited, but this is a common issue for most of the tools in this category.
- Increased social media community that generates more leads can be partially attributed to the integration of HootSuite into our business activities.
The role of the web analyst requires testing a wide range of different tools, but HootSuite was integrated also as our internal Social Media management platform, and was selected mainly because of the easy-to-use dashboard for all the users involved.
9 - CEOs, analysts, developers
Using HootSuite Enterprise
2 - These are the analysts experienced in online monitoring and analytics solutions, and are the main internal system experts. But it should be said that there is no strong need for internal support during general usage.
- Social Media management
- Communication
- "Buzz" monitoring
Evaluating HootSuite Enterprise and Competitors
We started with the Free plan and switched to Pro, and later also to the Enterprise plan.
HootSuite Enterprise Implementation
- Implemented in-house
HootSuite Enterprise Training
- Online training
- Self-taught
From my personal experience and the experience collected from other clients, including complete newcomers, there are no big issues encountered in learning this tool. In case some tips & tricks are necessary, most of answers can be found on the web.
HootSuite Enterprise Support
No - There was no necessity for premium support.
Using HootSuite Enterprise
HootSuite Enterprise Reliability
Integrating HootSuite Enterprise
- Integration with Google Analytics may be done in the future, and this is already supported by HootSuite.
Relationship with HootSuite
Clients considering Pro and Enterprise plans can negotiate on different topics, including how many users are going to work with the tools; what kind of support is necessary; and the amount of credits required to track the data via analytics reports. For this reason, it is advisable to decide exactly how the tool will be used before engaging into a firm business relationship. Bear in mind that you have an option to try things out with a trial account, so use this trial wisely!.
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