Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$249
per month per user
PublishDrive
Score 0.0 out of 10
N/A
PUBLISHDRIVE is a software for publishers and authors to distribute and manage ebooks, print, and audiobooks.
$9.99
per month
Pricing
HootsuitePublishDrive
Editions & Modules
Standard
$199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Starter
$9.99
per month
Standard
$19.99
per month
Plus
$49.99
per month
Pro
$99.99
per month
Offerings
Pricing Offerings
HootsuitePublishDrive
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
HootsuitePublishDrive
Features
HootsuitePublishDrive
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
6.7
312 Ratings
13% below category average
PublishDrive
-
Ratings
Boolean keyword searches6.6205 Ratings00 Ratings
Filtering out noise/spam6.4216 Ratings00 Ratings
Sentiment analysis6.4213 Ratings00 Ratings
Broad channel coverage7.6287 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
7.8
432 Ratings
3% below category average
PublishDrive
-
Ratings
Content planning and scheduling8.8431 Ratings00 Ratings
Audience targeting7.0294 Ratings00 Ratings
Content optimization7.6354 Ratings00 Ratings
Workflow management7.9366 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.6
348 Ratings
6% below category average
PublishDrive
-
Ratings
Automated routing and prioritization7.4252 Ratings00 Ratings
Customer interaction histories7.5271 Ratings00 Ratings
Bulk actions7.9300 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
6.8
327 Ratings
12% below category average
PublishDrive
-
Ratings
Lead generation6.6200 Ratings00 Ratings
Content marketing7.6294 Ratings00 Ratings
Paid media management6.5199 Ratings00 Ratings
Campaigns and promotions6.5248 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.2
424 Ratings
2% below category average
PublishDrive
-
Ratings
Twitter7.6382 Ratings00 Ratings
Facebook8.6407 Ratings00 Ratings
LinkedIn8.3355 Ratings00 Ratings
Google+8.960 Ratings00 Ratings
Instagram8.3361 Ratings00 Ratings
Pinterest7.9177 Ratings00 Ratings
YouTube7.6167 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.7
349 Ratings
0% below category average
PublishDrive
-
Ratings
Campaign success analytics8.0321 Ratings00 Ratings
Real-time tracking7.5323 Ratings00 Ratings
Competitor analysis7.7223 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.7
356 Ratings
3% below category average
PublishDrive
-
Ratings
Role-based user permissions & privileges8.1303 Ratings00 Ratings
Mobile access7.2327 Ratings00 Ratings
Best Alternatives
HootsuitePublishDrive
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Sprinklr Social
Sprinklr Social
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuitePublishDrive
Likelihood to Recommend
8.3
(486 ratings)
-
(0 ratings)
Likelihood to Renew
8.7
(89 ratings)
-
(0 ratings)
Usability
8.2
(125 ratings)
-
(0 ratings)
Availability
9.8
(21 ratings)
-
(0 ratings)
Performance
9.8
(19 ratings)
-
(0 ratings)
Support Rating
7.0
(263 ratings)
-
(0 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(17 ratings)
-
(0 ratings)
Implementation Rating
8.0
(39 ratings)
-
(0 ratings)
Configurability
7.2
(3 ratings)
-
(0 ratings)
Ease of integration
7.6
(2 ratings)
-
(0 ratings)
Product Scalability
8.1
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.9
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuitePublishDrive
Likelihood to Recommend
Hootsuite
Hootsuite is well-suited for agencies managing multiple clients or scheduling multiple posts regularly across different channels. It's also appropriate for companies where the review process isn't streamlined or well-defined. But it's not well-suited for small brands that aren't regular on social media or for brands that focus heavily on real-time or trend-driven content, like TikTok or Twitter.
Read full review
PublishDrive
No answers on this topic
Pros
Hootsuite
  • Reporting. We are able to pull accurate and concise data points on our channels.
  • Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
  • Creating content natively in the platform!
Read full review
PublishDrive
No answers on this topic
Cons
Hootsuite
  • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
  • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
  • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
Read full review
PublishDrive
No answers on this topic
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
PublishDrive
No answers on this topic
Usability
Hootsuite
Hootsuite is straightforward and does a great job of onboarding new users directly within the platform. Connecting social media accounts, regardless of whether you are managing multiple profiles on one platform, is easy enough. You can also easily toggle between platforms to see interactive dashboards showing how people are engaging with your posts.
Read full review
PublishDrive
No answers on this topic
Reliability and Availability
Hootsuite
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Read full review
PublishDrive
No answers on this topic
Performance
Hootsuite
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Read full review
PublishDrive
No answers on this topic
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
PublishDrive
No answers on this topic
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
PublishDrive
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
PublishDrive
No answers on this topic
Implementation Rating
Hootsuite
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
Read full review
PublishDrive
No answers on this topic
Alternatives Considered
Hootsuite
Metricool is free and we can shedule up to 50 posts per month, however Hootsuite allows us to do just a little bit more. For the price Agorapulse and Hootsuite are in tight competition but we prefer the Hootsuite format, although some chamber partners do find it a bit on the older school side we do not. We like the Hootsuite system
Read full review
PublishDrive
No answers on this topic
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
PublishDrive
No answers on this topic
Return on Investment
Hootsuite
  • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
  • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
Read full review
PublishDrive
No answers on this topic
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

PublishDrive Screenshots

Screenshot of PublishDrive