Hootsuite vs. Tegus

Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now

Incentivized

Tegus is very well suited for equity analysts (buy or sell-side) that are looking to get a better understanding of the business fundamentals for a company under coverage. I am a generalist, so I have a good understanding of what the financials of a company. Using my analysis, I can form a general investment thesis. However, being a generalist, I generally lack a good understanding of the nuances of a given company/industry. Therefore, I have used Tegus to locate experts to help me identify where the financial analysis may be different at a given company because of a specific nuance to the company and/or industry in which it operates. Tegus is less appropriate as the foundation for an investment thesis. While speaking to experts is good, all candidates are generally biased in some way. For example, current employees generally don't bad mouth their own company, while employees of peer companies are more willing. Therefore, I do not feel that Tegus experts are good to base an investment thesis off of, but more to provide additional color to what I am seeing in the financials of a company.

Incentivized

• Reporting. We are able to pull accurate and concise data points on our channels.
• Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
• Creating content natively in the platform!

Incentivized

• Tegus provides access to a number of high-quality industry experts. I have done a number of expert calls in various industries and from various areas within similar industries and I feel that they have been able to locate experts that are knowledgeable in the relevant area that I am looking into.
• Tegus has a large library of expert transcripts to choose from. The library of transcripts is really useful, as it can save a lot of time when trying to learn about a given company and/or industry. The library prevents me from having to schedule as many expert calls, so this ultimately saves me a lot of time. Also, I feel the library is not weighted to one particular area (i.e., tech) but is very evenly split.
• Tegus is very efficient when finding candidates to interview. When locating particular candidates, Tegus will allow me to send them screening questions which helps to gauge how relevant and expert's knowledge is to my search. Also, Tegus will send me old transcripts of the potential experts which helps me to identify their bias or level of expertise beforehand. This is a time-saver as it helps to screen out candidates who may not be as helpful to my search.

Incentivized

• TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
• Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
• Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.

Incentivized

• Tegus could aggregate the transcripts a little differently where users can search by industry and/or sub-industry. Currently, searches are only done by company. However, if I am new to an industry, I may not know other companies in the industry. By allowing me to search by industry/sub-industry, I could identify those companies and read expert transcripts that could ultimately relate to the company that I am researching,
• Tegus could provide a regular e-mail (i.e. daily or weekly) that would alert me to new transcripts either by company or by industry. This could help me stay on top of the companies that I follow without having to go to the website each time. Main benefit to user is having a deeper understanding of the companies I am researching as well as time saved from having to go back to the website.
• Tegus could make sure candidate responses to screening questions are a little more detailed. Screening questions are nice in general, as they help identify a potential candidates fit with the user's search. However, some candidates do not provide a lot of information to the screening questions. Thus, Tegus could encourage candidates to have to provide a certain number of sentences to screening questions to help the user get a better understanding of the candidates knowledge.

Incentivized

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

Incentivized

I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.

Incentivized

Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)

HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.

I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this

Very easy to teach and learn

The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.

Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.

Incentivized

Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.

Incentivized

I have used competing expert network firms like GLG, Guidepoint and Silverlight. GLG has a very good network of experts, which may be on par or better than Tegus. However, GLG did not have a transcript library to search through and they were very expensive. The lack of a transcript library is a big deal to me, as it results in having to schedule multiple calls, which takes up a lot of time. Guidepoint was slightly lower cost and had a good candidate pool. From memory, the pool of candidates was not as good as GLG, but good enough for how I used the service. Similarly, though, there was not a library of expert transcripts. Silverlight is the Ryanair/Spirit Airlines/Greyhound of expert networks...they will get you expert calls but the whole process is terrible. Pool of candidates is not good. They will nickel and dime you to no end. Website is difficult to use. Not worth using at all!

Incentivized

We are only using in marketing and have been able to scale.

Incentivized

• For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
• The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.

Incentivized

• Tegus ultimately has helped me increase my hit rate on ideas that I have published on. By helping me get a better understanding of a Company's fundamentals or relevant industry fundamentals, Tegus helps me make better investment decisions.
• Tegus has increased the number of investment ideas that I generate. Given my main responsibility is to generate investment ideas, I am focused on making my research process as efficient as possible. In so doing, Tegus has increased the efficiency of my process by making the expert transcript library available. This is a key reason that I use Tegus.
• Tegus has helped me to broaden my knowledge base more efficiently. By having transcripts where a subject company is mentioned but not the main focus of the interview, I learn how my subject company will impact other industries or where the company is also relevant. This helps to broaden my knowledge base outside of the standard focus for a given company.

Incentivized