What users are saying about
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Top Rated
315 Ratings

Hotjar

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Top Rated
315 Ratings
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Score 8.5 out of 100
54 Ratings
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Score 6.6 out of 100

Attribute Ratings

  • Hotjar is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
  • Matomo Analytics is rated higher in 1 area: Likelihood to Renew

Likelihood to Recommend

8.8

Hotjar

88%
104 Ratings
6.1

Matomo Analytics

61%
22 Ratings

Likelihood to Renew

5.1

Hotjar

51%
2 Ratings
8.7

Matomo Analytics

87%
13 Ratings

Usability

9.6

Hotjar

96%
6 Ratings
9.0

Matomo Analytics

90%
3 Ratings

Support Rating

9.6

Hotjar

96%
4 Ratings
7.2

Matomo Analytics

72%
6 Ratings

Implementation Rating

Hotjar

N/A
0 Ratings
9.0

Matomo Analytics

90%
2 Ratings

Ease of integration

9.0

Hotjar

90%
2 Ratings

Matomo Analytics

N/A
0 Ratings

Likelihood to Recommend

Contentsquare

Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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Matomo

Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)
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Pros

Contentsquare

  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
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Matomo

  • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
  • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
  • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
  • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
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Cons

Contentsquare

  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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Matomo

  • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
  • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
  • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
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Pricing Details

Hotjar

Starting Price

$0 2k pageviews/per day

Editions & Modules

Hotjar editions and modules pricing
EditionModules
Basic01
Plus39.002
Business993

Footnotes

  1. 2k pageviews/per day
  2. 10k pageviews per day/per month
  3. 20k pageviews per day/per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Matomo Analytics

Starting Price

$0

Editions & Modules

Matomo Analytics editions and modules pricing
EditionModules
Free download (open source)01
Content Optimization Bundle5792
Growth Bundle11493
Premium Bundle14994
Essential95
Business296
Enterprise1997
Free 30 day trial08
Email Support Subscription20909

Footnotes

  1. none
  2. per installation
  3. per installation
  4. per installation
  5. number of pageviews (monthly traffic)
  6. number of pageviews (monthly traffic)
  7. your requirements and monthly traffic
  8. limited to 30 days
  9. per installation

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional

Additional Details

On-premise Edition is free to download and install on one's own servers.

Likelihood to Renew

Contentsquare

Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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Matomo

At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
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Usability

Contentsquare

So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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Matomo

Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
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Support Rating

Contentsquare

Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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Matomo

The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
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Implementation Rating

Contentsquare

No answers on this topic

Matomo

Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
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Alternatives Considered

Contentsquare

HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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Matomo

With Matomo Analytics you have total control of your platform, whereas with Google Analytics you never know how they'll be using your data. Being an open source platform allows you to build plugins and themes for this great platform. Some of the users have already build some plugins freely available and some are commercial.
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Return on Investment

Contentsquare

  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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Matomo

  • We can see the analytics of our web applications and thus having the insight of the systems' behavior.
  • It helps in improving the performance and scalability of our web application.
  • It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
  • A cost-effective tool, since it is free.
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Screenshots

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