Hotjar vs. UserIQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hotjar
Score 7.9 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
UserIQ
Score 8.0 out of 10
N/A
UserIQ is a walkthrough tool that aims to empower SaaS companies to deliver what each user needs to be successful in every moment, starting with adoption. According to the vendor, key benefits include: effectively scale onboarding increase feature usage accelerate time-to-value ultimately drive more revenue throughout the customer journeyN/A
Pricing
HotjarUserIQ
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
No answers on this topic
Offerings
Pricing Offerings
HotjarUserIQ
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
HotjarUserIQ
Features
HotjarUserIQ
Security
Comparison of Security features of Product A and Product B
Hotjar
-
Ratings
UserIQ
10.0
3 Ratings
13% above category average
Role-based user permissions00 Ratings10.03 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Hotjar
-
Ratings
UserIQ
9.3
5 Ratings
7% above category average
API00 Ratings7.14 Ratings
Integration with Salesforce.com00 Ratings10.03 Ratings
Integration with Marketo00 Ratings9.01 Ratings
Integration with Eloqua00 Ratings10.01 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Hotjar
-
Ratings
UserIQ
7.8
4 Ratings
12% below category average
Product usage00 Ratings8.04 Ratings
Help desk / support tickets00 Ratings7.54 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Hotjar
-
Ratings
UserIQ
8.0
4 Ratings
7% below category average
NPS surveys00 Ratings7.14 Ratings
Sponsor tracking00 Ratings9.01 Ratings
Customer profiles00 Ratings8.53 Ratings
Automated workflow00 Ratings6.14 Ratings
Internal collaboration00 Ratings9.02 Ratings
Customer health scoring00 Ratings9.04 Ratings
Customer segmentation00 Ratings7.54 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Hotjar
-
Ratings
UserIQ
9.5
3 Ratings
12% above category average
Customer health trends00 Ratings10.02 Ratings
Engagement analytics00 Ratings8.53 Ratings
Revenue forecasting00 Ratings10.01 Ratings
Dashboards00 Ratings9.53 Ratings
Best Alternatives
HotjarUserIQ
Small Businesses
Smartlook
Smartlook
Score 8.6 out of 10
ChurnZero
ChurnZero
Score 8.1 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.0 out of 10
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Enterprises
Contentsquare
Contentsquare
Score 7.4 out of 10
Gainsight CS
Gainsight CS
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HotjarUserIQ
Likelihood to Recommend
10.0
(103 ratings)
7.5
(6 ratings)
Likelihood to Renew
5.1
(2 ratings)
-
(0 ratings)
Usability
9.7
(6 ratings)
8.1
(2 ratings)
Support Rating
9.6
(4 ratings)
9.5
(2 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
HotjarUserIQ
Likelihood to Recommend
Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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UserIQ
In UserIQ campaigns, you can probably create whatever content you have in mind for your campaigns using IFrames. You can probably implement whatever content you have in mind for your campaigns using IFrames in UserIQ campaigns.
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Pros
Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
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UserIQ
  • Have a really easy way to tag features and know what you're tracking.
  • Great, simple user walkthroughs that you can plug into your app to improve onboarding or increase feature adoption.
  • Some interesting dashboard views and you can slice users/accounts many different ways.
  • Pretty user-friendly interface.
  • Easy to collect qualitative data (nps, survey, etc.).
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Cons
Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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UserIQ
  • Getting the hang of the walkthroughs took me awhile and was hard for me to understand, but now I understand and love them!
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Likelihood to Renew
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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UserIQ
No answers on this topic
Usability
Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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UserIQ
This rating is given as to a certain degree it is useful - as in the customer health dashboard and providing a very fast service which is easy to use for our users. However, as mentioned prior, the exportation of this data into presentable information (presentation style) is not really possible without doing yourself via screenshots and interpreting the data.
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Support Rating
Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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UserIQ
Customer service and support is one of the biggest strengths for UserIQ, whenever there has been any issues or confusion, the help service is very effective and friendly to support us and get to a conclusion within no time, hence why the ranking given is extremely high for this factor. I would not say any improvement is needed in terms of this aspect of the company.
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Alternatives Considered
Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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UserIQ
When comparing with the other product of the market we realize UserIQ brings the best outcome beneath the price so we choose UserIQ apart from other products.
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Return on Investment
Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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UserIQ
  • UserIQ has let us communicate more effectively with our customers. We have seen a reduction in calls to customer service on how to utilize and update items on our SaaS UI.
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ScreenShots