Likelihood to Recommend Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
Read full review My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as
MailChimp , helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
Read full review Pros Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements. Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs. Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out. Hotjar has a poll function, so you can have polls on your website. Read full review Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful. Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting. Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/. Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical. Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern. Read full review Cons Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps. I'd love to see Hotjar integrated with Google Analytics for an even deeper view. Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations. Read full review User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters. Can add more cards to the live dashboard. More context data on the user, the device being used, etc. Read full review Likelihood to Renew Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
Read full review We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
Read full review Usability So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
Read full review The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Read full review Support Rating Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Read full review Team was always responsive and helpful with special use cases.
Read full review Implementation Rating Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
Read full review Alternatives Considered HotJar was selected for a few reasons:
Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data. Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again. Read full review Woopra is much easier to setup and use than
Google Analytics . I've spent hours trying to create custom reports in
Google Analytics . Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then
Google Analytics will likely be a better fit.
Read full review Return on Investment We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working. Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights. Read full review Really helped us begin to segment our users based on their engagement and retention. Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly). I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem). Read full review ScreenShots