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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Content Hub

    Score7.8 out of 10
    N/AHubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.

    $20

    per month

    Microsoft Advertising

    Score7.7 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A
    Pricing
    HubSpot Content HubMicrosoft Advertising
    Editions & Modules
    Starter
    $20
    per month per seat
    Content Hub Professional
    $500
    per month 3 seats included, $50 for each additional seat
    Content Hub Enterprise
    $1500
    per month 5 seats included, $75 for each additional seat
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot Content HubMicrosoft Advertising
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAnnual commitment required. A discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    HubSpot Content HubMicrosoft Advertising
    Considered Both Products
    HubSpot
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    15 Answers
    68%
    Would buy again
    21 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    14 Answers
    70%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    82%
    Happy with the feature set
    14 Answers
    65%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    59%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    8 Answers
    67%
    Implementation went as expected
    20 Answers
    Features
    HubSpot Content HubMicrosoft Advertising
    Ad Campaigns
    Comparison of Ad Campaigns features of HubSpot Content Hub and Microsoft Advertising
    Feature
    HubSpot Content Hub
    -
    Ratings
    Microsoft Advertising
    6.5
    6 Ratings
    0% above category average
    Ad campaign creation00 Ratings8.06 Ratings
    Ad deployment00 Ratings8.36 Ratings
    Display advertising00 Ratings6.46 Ratings
    Ad display and retargeting segmentation00 Ratings6.46 Ratings
    Sequence targeting00 Ratings5.85 Ratings
    Contextual advertising00 Ratings5.56 Ratings
    Social advertising00 Ratings4.95 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of HubSpot Content Hub and Microsoft Advertising
    Feature
    HubSpot Content Hub
    -
    Ratings
    Microsoft Advertising
    6.6
    8 Ratings
    4% below category average
    Ad dashboards00 Ratings6.28 Ratings
    Ad performance reports00 Ratings6.87 Ratings
    Ad conversion tracking00 Ratings7.36 Ratings
    Ad attribution reporting00 Ratings7.06 Ratings
    Ad forecasting and optimization00 Ratings5.85 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of HubSpot Content Hub and Microsoft Advertising
    Feature
    HubSpot Content Hub
    -
    Ratings
    Microsoft Advertising
    7.3
    7 Ratings
    14% below category average
    Ad bidding00 Ratings7.37 Ratings
    Best Alternatives
    HubSpot Content HubMicrosoft Advertising
    Small Businesses
    Contently
    Score9.9 out of 10
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    WordStream
    Score6.9 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Content HubMicrosoft Advertising
    Likelihood to Recommend
    7.5
    (18 ratings)
    7.4
    (70 ratings)
    Likelihood to Renew
    6.0
    (1 ratings)
    10.0
    (2 ratings)
    Usability
    7.8
    (8 ratings)
    7.9
    (4 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.1
    (11 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.0
    (1 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot Content HubMicrosoft Advertising
    Likelihood to Recommend
    HubSpot
    If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.
    Incentivized
    Read full review
    Microsoft
    Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
    Read full review
    Pros
    HubSpot
    • Asset control is super easy if your willing to create folder structures that make sense
    • Drag and drop building elements are great, even if you create custom blocks
    • control of domains and how they link into your main system is super easy
    Incentivized
    Read full review
    Microsoft
    • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
    • Nice reporting tools within the interface, detailed reports can be made fairly easily
    • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
    Incentivized
    Read full review
    Cons
    HubSpot
    • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
    • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
    • It's expensive.
    Incentivized
    Read full review
    Microsoft
    • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
    • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
    • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)
    Incentivized
    Read full review
    Microsoft
    We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
    Incentivized
    Read full review
    Usability
    HubSpot
    HubSpot CMS HUB is well-rounded and brings a robust list of capabilities while maintaining an ease-of-use that beginners can engage. HubSpot is by far the best at doing this among the half-dozen or so CMS platforms I've used in my 20+ years experience. It turns glorified business card websites into purposeful marketing machines that become a key part of a marketing strategy rather than a complicated and frustrating mess.
    Incentivized
    Read full review
    Microsoft
    It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.
    Incentivized
    Read full review
    Reliability and Availability
    HubSpot
    As of now we didn't face any application errors and unplanned outages.
    Incentivized
    Read full review
    Microsoft
    No answers on this topic
    Performance
    HubSpot
    Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.
    Incentivized
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    HubSpot
    They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
    Incentivized
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    Microsoft
    Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
    Incentivized
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    Online Training
    HubSpot
    Pretty easy and resources available at fingertips.
    Incentivized
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    Microsoft
    No answers on this topic
    Implementation Rating
    HubSpot
    Yes, recreation of landing pages, forms and email templates.
    Incentivized
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    Microsoft
    No answers on this topic
    Alternatives Considered
    HubSpot
    We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same ability with data
    Incentivized
    Read full review
    Microsoft
    Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
    Incentivized
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    Scalability
    HubSpot
    Because it aligns with our goals and streamlined all the hubspot at one place.
    Incentivized
    Read full review
    Microsoft
    No answers on this topic
    Return on Investment
    HubSpot
    • When I was using it I couldn't see the direct return on investment since I was only seeing web development.
    • Practicality when creating articles and content
    • Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
    • Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
    • Practicidad al momento de crear artículos y contenido
    • Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero
    Incentivized
    Read full review
    Microsoft
    • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
    • It does have an easy import from Google so you're not doubling efforts.
    • The CPCs tend to be less expensive than Google - which is always good for business owners.
    Incentivized
    Read full review
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