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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot CRM

    Score8.4 out of 10
    N/AHubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…

    $0

    Per Month [Unlimited Users]

    Motive

    Score9.2 out of 10
    N/AMotive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive serves more than 120,000 businesses across industries, including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture,…N/A
    Pricing
    HubSpot CRMMotive
    Editions & Modules
    Free Forever
    $0
    Per Month [Unlimited Users]
    CRM Bundle
    $50
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot CRMMotive
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    HubSpot CRMMotive
    Sales Force Automation
    Comparison of Sales Force Automation features of HubSpot CRM and Motive
    Feature
    HubSpot CRM
    8.0
    1716 Ratings
    2% above category average
    Motive
    -
    Ratings
    Customer data management / contact management8.91661 Ratings00 Ratings
    Workflow management8.41631 Ratings00 Ratings
    Territory management4.9184 Ratings00 Ratings
    Opportunity management8.41563 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.71680 Ratings00 Ratings
    Contract management7.9185 Ratings00 Ratings
    Quote & order management7.81152 Ratings00 Ratings
    Interaction tracking8.81623 Ratings00 Ratings
    Channel / partner relationship management8.2186 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of HubSpot CRM and Motive
    Feature
    HubSpot CRM
    8.0
    1157 Ratings
    4% above category average
    Motive
    -
    Ratings
    Case management8.31085 Ratings00 Ratings
    Call center management7.7927 Ratings00 Ratings
    Help desk management8.1993 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of HubSpot CRM and Motive
    Feature
    HubSpot CRM
    8.9
    1513 Ratings
    14% above category average
    Motive
    -
    Ratings
    Lead management8.91439 Ratings00 Ratings
    Email marketing8.91452 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of HubSpot CRM and Motive
    Feature
    HubSpot CRM
    8.1
    1567 Ratings
    5% above category average
    Motive
    -
    Ratings
    Task management8.31510 Ratings00 Ratings
    Billing and invoicing management7.8804 Ratings00 Ratings
    Reporting8.31403 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of HubSpot CRM and Motive
    Feature
    HubSpot CRM
    8.2
    1538 Ratings
    7% above category average
    Motive
    -
    Ratings
    Forecasting8.01220 Ratings00 Ratings
    Pipeline visualization8.51475 Ratings00 Ratings
    Customizable reports8.31432 Ratings00 Ratings
    Customization
    Comparison of Customization features of HubSpot CRM and Motive
    Feature
    HubSpot CRM
    8.0
    1470 Ratings
    5% above category average
    Motive
    -
    Ratings
    Custom fields8.81450 Ratings00 Ratings
    Custom objects8.71269 Ratings00 Ratings
    Scripting environment6.3132 Ratings00 Ratings
    API for custom integration8.41045 Ratings00 Ratings
    Security
    Comparison of Security features of HubSpot CRM and Motive
    Feature
    HubSpot CRM
    9.0
    1430 Ratings
    7% above category average
    Motive
    -
    Ratings
    Single sign-on capability9.01295 Ratings00 Ratings
    Role-based user permissions9.01374 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of HubSpot CRM and Motive
    Feature
    HubSpot CRM
    8.0
    984 Ratings
    6% above category average
    Motive
    -
    Ratings
    Social data8.0972 Ratings00 Ratings
    Social engagement8.1960 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of HubSpot CRM and Motive
    Feature
    HubSpot CRM
    8.1
    1102 Ratings
    7% above category average
    Motive
    -
    Ratings
    Marketing automation8.41104 Ratings00 Ratings
    Compensation management7.8728 Ratings00 Ratings
    Platform
    Comparison of Platform features of HubSpot CRM and Motive
    Feature
    HubSpot CRM
    7.9
    1293 Ratings
    4% above category average
    Motive
    -
    Ratings
    Mobile access7.91302 Ratings00 Ratings
    Best Alternatives
    HubSpot CRMMotive
    Small Businesses
    Salesflare
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    No answers on this topic
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot CRMMotive
    Likelihood to Recommend
    8.6
    (1771 ratings)
    9.2
    (133 ratings)
    Likelihood to Renew
    9.9
    (32 ratings)
    9.1
    (9 ratings)
    Usability
    8.4
    (1619 ratings)
    9.9
    (9 ratings)
    Availability
    8.2
    (1 ratings)
    8.8
    (128 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (25 ratings)
    7.8
    (113 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    7.3
    (9 ratings)
    9.0
    (4 ratings)
    Configurability
    4.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.3
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot CRMMotive
    Likelihood to Recommend
    HubSpot
    I think HubSpot CRM is really worth it for small to large organizations who have at least 5 sales people. You really get more use out of the program the larger your sales team is. HubSpot CRM is such a robust program it does take time to learn and you need to be prepared to scale with it for years. You will be better at utilizing it after year 2 than year 1 for sure.
    Incentivized
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    Motive
    Motive is the ONLY application I will recommend in this industry to other companies needing ELD solutions. I have helped a couple other companies develop their own in house Electronic Logging Device systems and while they were promising initially, the companies lost sight of the important aspects and began to focus on cosmetic details over full functionality.
    Incentivized
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    Pros
    HubSpot
    • With a unified workflow, we can effortlessly update contact records, generate sales deals, and dispatch personalized marketing emails.
    • With Breeze AI, I can easily automate tasks by giving it the proper prompt. It doesn’t generate random text. It helps in managing tasks.
    Incentivized
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    Motive
    • ELD- alerts drivers when they are close to their hours of service, ensuring they stay compliant
    • Dashcams- allows us to provide feedback and coaching to drivers on things that need addressed as well as things that are going well
    • Customer Service- drivers and fleet personnel can chat with customer serviced. Resolutions are provided very quickly and efficiently.
    Incentivized
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    Cons
    HubSpot
    • The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
    • In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
    • I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
    • Search can be improved, because sometimes it misbehaves or doesn't show what is expected.
    Incentivized
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    Motive
    • One of the features I find frustrating to use is adjusting speed limits. Sure, when someone breaks a speed limit and it gives me an event I can go into the event and easily adjust the speed limit, but ONLY FOR THAT SECTION they sped in. If I need to adjust the speed limit for the whole road, thats another matter entirely. We work in the middle of no where so I have noticed there have been more examples of this than I would like. But I also understand they get their speed limit data the same as every other service so its not like Motive is behind, just limited to the data they receive.
    • I would like to be able to determine event criticality so that any event I want to be automatically assigned as "coachable" will be. Also in regards to the events page, I would like to see a way to select multiple events (maybe some check boxes to select the ones you want) and be able to assign them all to "coachable" or dismissed". Especially during implementation we are getting a lot of "obstructed view" and this is not going to count against their score, we just want to dismiss them after seeing who it is so we can address it. But we get 10 or 12 for each person and have to go into each one individually... It is just a little time consuming and I think the multi select functionality fixes that.
    • Currently maintenance reminders use engine hours OR miles. I would like to see the capability of using both. for example, a good estimate is 1 hour of engine idle time is equivalent to 30 miles driven. So if we set a 10,000 mile maintenance alert, I would want that to include the actual odometer reading (lets say 7,000 miles) and add the engine hours to miles conversion, lets say it has 100 idle hours (100x30 = 3,000). Hope that makes sense.
    Incentivized
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    Likelihood to Renew
    HubSpot
    Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
    Incentivized
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    Motive
    There are recently many other new companies that offer the same idea at a cheaper rate, but on the other hand, we are happy with Motive...
    Incentivized
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    Usability
    HubSpot
    There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged. Once you learn the navigation and the tools needed to complete tasks, it becomes easier. There was a lot of clutter on the navigation menu. If your subscription doesn't give you access to a tool, you should be able to deactivate it or remove it from the navigation, which could reduce the platform's overwhelming nature.
    Incentivized
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    Motive
    When signing into Motive upon entering and starting motor vehicle, the app and the transmitting unit pair immediately. Once paired it is extremely easy and efficiently started to populate the necessary unit information. Then entering the Work Order info is seamlessly entered to the E- log. Doing the pre and post vehicle checks is completed quite accurately.
    Incentivized
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    Reliability and Availability
    HubSpot
    No answers on this topic
    Motive
    I don't have any outage issues with Motive. Anything unplanned is typical in the tech world and you have to go with the flow. The good thing is that any outages that would happen with Motive would not stop us from operating. That would be something I would be concerned with if so, otherwise I think we are in a good spot.
    Incentivized
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    Support Rating
    HubSpot
    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Incentivized
    Read full review
    Motive
    Our support team is very responsive but not always helpful. As great as our implementation team and check in team have been, I think there needs to be a middle ground support techs for the physical machinery. I think our support team can have trouble diagnosing past what the device should be doing. However, they have always been eager to help, quick to respond, and do their best to see a resolution is found
    Incentivized
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    Online Training
    HubSpot
    No answers on this topic
    Motive
    Trainer was hard to understand but very knowledgeable in my needs.
    Incentivized
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    Implementation Rating
    HubSpot
    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Incentivized
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    Motive
    The last device we got had a $10 increase, this feature can make customers upset and send them to the competition.
    Incentivized
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    Alternatives Considered
    HubSpot
    Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
    Incentivized
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    Motive
    The ease of use and features Motive had to offer were hands down a better product. We work with the Motive team providing feedback and constantly feel as if we are building the product with them rather than working with what we have.
    Incentivized
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    Return on Investment
    HubSpot
    • When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
    • I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
    • The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.
    Incentivized
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    Motive
    • The speeding data allowed us to create a speeding policy almost a year ago. We went from 5-10 drivers/week "breaking" our policy to 0-2 drivers/week "breaking" it. We have also noticed fewer challenging braking events due to fewer drivers speeding.
    • On more than one occasion, the video footage has saved us after the accident. In one instance, I was able to send the camera footage to the Trooper while on the scene of the accident, clearing us from any wrongdoing before the police even left the scene.
    Incentivized
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    ScreenShots

    HubSpot CRM Screenshots

    Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

    Motive Screenshots

    Screenshot of Fleet View:
Fleet View gives real-time visibility and historical context for decision-making and customer service.
- Motive automatically pairs drivers, vehicles, trailers, and equipment for visibility. 
- Real-time geofence notifications enhance operational control with immediate updates on fleet movement, scheduling, and security.
- Live traffic and weather conditions layered directly onto maps allow for precise route planning and navigationScreenshot of Driver Safety:
Motive uses AI to monitor and protect drivers, and gives safety managers tools to prevent accidents and reduce risk. 
Motive detects 15+ safety events like close following and cell phone usage, issuing real-time alerts for immediate correction.
The 400+ person Motive Safety Team reviews videos and removes false positives, ensuring no driver is penalized for mistakes they didn’t make. 
Only true safety events get surfaced in Motive’s turnkey coaching workflow, where it’s easy to coach virtually or in-person. 
In the event of an accident, Motive detects 99% of severe accidents and delivers HD footage within seconds for swift recovery.
The AI Dashcam and AI Omnicam ensure 360-degree visibility around every vehicle. The AI Omnicam is the first AI-powered camera for side, rear, or cargo monitoring.
The AI Dashcam boasts ultrawide 1440p HD video at 30 frames per second.Screenshot of Equipment Monitoring:
Motive gives visibility into the location, utilization and health of equipment and automates major operational workflows.

-Operational oversight with real-time tracking– with automated pairing of vehicles, assets, and drivers .
- Finds any asset, immediately, even in battery mode. 
- Prevents theft and unauthorized use with geofence alerts. 
- Identifies dormant and underutilized equipment to reposition assets and increase utilization
- Sends maintenance alerts via engine hours and telematics, reducing downtime
-Integrates with OEMs using AEMP 2.0 to centralize management of heavy equipment from various manufacturers in a single platform.
-Includes reports on past dispatches to validate deliveries and determine which vehicles or assets were used.Screenshot of Fuel Utilization:
Motive helps with sustainability by providing insights into vehicle efficiency and utilization, helping save on fuel costs and reduce emissions.

-Offers insight into the efficiency and utilization of gasoline, diesel, hybrid and electric vehicles. 
-Improves vehicle efficiency by tracking fuel consumption by driver and vehicle.
-Coaches drivers by pinpointing wasteful behaviors.
-Displays true idling, productive idling, and the source of each.
-Offers comparisons of performance against the broader Motive network with suggestions for improvements.
-Assesses vehicles and routes for electrification with historic tracking and telematics data.
-EV charge levels and battery health information are displayed in the dashboard to simplify workflows for dispatchers with mixed fleets.Screenshot of Coaching:
Motive enables coaching drivers virtually through the Driver App, or in-person using Coaching Sessions.
-Turnkey coaching workflows identify drivers and behaviors that require attention.
-Coaching Sessions begin with a holistic view of the driver’s coachable events, unsafe driving patterns, and coaching history.
-Enables self improvement by allowing drivers to view their safety events in the Motive Driver App.
-Motive Coach automatically sends targeted coaching videos to drivers that exhibit recurring unsafe behaviors. Coming soon.Screenshot of Spend Management:
The Motive Card helps to eliminate data silos, reduces fraudulent and wasteful spend, and automates manual workflows.
- Fleet and spend  are managed in the same dashboard, with automated reporting.
- Detects and reduces fraud in through AI-enabled fraud alerts that highlight suspicious transactions in near real-time.
- Customizable spend controls to control cardholder spend by amount, day of week, and time of day
- Phone-based card unlock prevents skimming.
- Creates discounts on fuel, maintenance and more at over 25,000 partner locations.
- Offers visibility into wasteful spending habits so drivers can be coaches on more cost effective fuelling locations.
- Supports purchases everywhere Mastercard is accepted.