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HubSpot CRM vs. SmartRecruiters, now part of SAP SuccessFactors

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot CRM

    Score8.4 out of 10
    N/AHubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…

    $0

    Per Month [Unlimited Users]

    SmartRecruiters, now part of SAP SuccessFactors

    Score8.4 out of 10
    N/ASmartRecruiters was acquired by SAP in late 2025, and its functionality will be integrated into SAP SuccessFactors HCM. Check out the Sap SuccessFactors HCM listing for the latest updates.N/A
    Pricing
    HubSpot CRMSmartRecruiters, now part of SAP SuccessFactors
    Editions & Modules
    Free Forever
    $0
    Per Month [Unlimited Users]
    CRM Bundle
    $50
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot CRMSmartRecruiters, now part of SAP SuccessFactors
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—The software subscription is determined by the number of a company's full time employees. There is a one time cost to set up software, including customizations, integrations, data migration and training.
    More Pricing Information
    Community Pulse
    HubSpot CRMSmartRecruiters, now part of SAP SuccessFactors
    Considered Both Products
    HubSpot
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    1607 Answers
    96%
    Would buy again
    27 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    1204 Answers
    100%
    Delivers good value for the price
    22 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    1617 Answers
    100%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    1040 Answers
    100%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    1010 Answers
    94%
    Implementation went as expected
    16 Answers
    Features
    HubSpot CRMSmartRecruiters, now part of SAP SuccessFactors
    Sales Force Automation
    Comparison of Sales Force Automation features of HubSpot CRM and SmartRecruiters, now part of SAP SuccessFactors
    Feature
    HubSpot CRM
    8.0
    1716 Ratings
    2% above category average
    SmartRecruiters, now part of SAP SuccessFactors
    -
    Ratings
    Customer data management / contact management8.91661 Ratings00 Ratings
    Workflow management8.41631 Ratings00 Ratings
    Territory management4.9184 Ratings00 Ratings
    Opportunity management8.41563 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.71680 Ratings00 Ratings
    Contract management7.9185 Ratings00 Ratings
    Quote & order management7.81152 Ratings00 Ratings
    Interaction tracking8.81623 Ratings00 Ratings
    Channel / partner relationship management8.2186 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of HubSpot CRM and SmartRecruiters, now part of SAP SuccessFactors
    Feature
    HubSpot CRM
    8.0
    1157 Ratings
    4% above category average
    SmartRecruiters, now part of SAP SuccessFactors
    -
    Ratings
    Case management8.31085 Ratings00 Ratings
    Call center management7.7927 Ratings00 Ratings
    Help desk management8.1993 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of HubSpot CRM and SmartRecruiters, now part of SAP SuccessFactors
    Feature
    HubSpot CRM
    8.9
    1513 Ratings
    14% above category average
    SmartRecruiters, now part of SAP SuccessFactors
    -
    Ratings
    Lead management8.91439 Ratings00 Ratings
    Email marketing8.91452 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of HubSpot CRM and SmartRecruiters, now part of SAP SuccessFactors
    Feature
    HubSpot CRM
    8.1
    1567 Ratings
    5% above category average
    SmartRecruiters, now part of SAP SuccessFactors
    -
    Ratings
    Task management8.31510 Ratings00 Ratings
    Billing and invoicing management7.8804 Ratings00 Ratings
    Reporting8.31403 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of HubSpot CRM and SmartRecruiters, now part of SAP SuccessFactors
    Feature
    HubSpot CRM
    8.2
    1538 Ratings
    7% above category average
    SmartRecruiters, now part of SAP SuccessFactors
    -
    Ratings
    Forecasting8.01220 Ratings00 Ratings
    Pipeline visualization8.51475 Ratings00 Ratings
    Customizable reports8.31432 Ratings00 Ratings
    Customization
    Comparison of Customization features of HubSpot CRM and SmartRecruiters, now part of SAP SuccessFactors
    Feature
    HubSpot CRM
    8.0
    1470 Ratings
    5% above category average
    SmartRecruiters, now part of SAP SuccessFactors
    -
    Ratings
    Custom fields8.81450 Ratings00 Ratings
    Custom objects8.71269 Ratings00 Ratings
    Scripting environment6.3132 Ratings00 Ratings
    API for custom integration8.41045 Ratings00 Ratings
    Security
    Comparison of Security features of HubSpot CRM and SmartRecruiters, now part of SAP SuccessFactors
    Feature
    HubSpot CRM
    9.0
    1430 Ratings
    7% above category average
    SmartRecruiters, now part of SAP SuccessFactors
    -
    Ratings
    Single sign-on capability9.01295 Ratings00 Ratings
    Role-based user permissions9.01374 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of HubSpot CRM and SmartRecruiters, now part of SAP SuccessFactors
    Feature
    HubSpot CRM
    8.0
    984 Ratings
    6% above category average
    SmartRecruiters, now part of SAP SuccessFactors
    -
    Ratings
    Social data8.0972 Ratings00 Ratings
    Social engagement8.1960 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of HubSpot CRM and SmartRecruiters, now part of SAP SuccessFactors
    Feature
    HubSpot CRM
    8.1
    1102 Ratings
    7% above category average
    SmartRecruiters, now part of SAP SuccessFactors
    -
    Ratings
    Marketing automation8.41104 Ratings00 Ratings
    Compensation management7.8728 Ratings00 Ratings
    Platform
    Comparison of Platform features of HubSpot CRM and SmartRecruiters, now part of SAP SuccessFactors
    Feature
    HubSpot CRM
    7.9
    1293 Ratings
    4% above category average
    SmartRecruiters, now part of SAP SuccessFactors
    -
    Ratings
    Mobile access7.91302 Ratings00 Ratings
    Recruiting / ATS
    Comparison of Recruiting / ATS features of HubSpot CRM and SmartRecruiters, now part of SAP SuccessFactors
    Feature
    HubSpot CRM
    -
    Ratings
    SmartRecruiters, now part of SAP SuccessFactors
    8.6
    127 Ratings
    8% above category average
    Job Requisition Management00 Ratings9.8109 Ratings
    Company Website Posting00 Ratings9.9114 Ratings
    Publish to Social Media00 Ratings7.5112 Ratings
    Job Search Site Posting00 Ratings8.0116 Ratings
    Customized Application Form00 Ratings9.7104 Ratings
    Resume Management00 Ratings5.6119 Ratings
    Duplicate Candidate Prevention00 Ratings9.6114 Ratings
    Candidate Search00 Ratings8.1122 Ratings
    Applicant Tracking00 Ratings9.9126 Ratings
    Collaboration00 Ratings9.6117 Ratings
    Task Creation and Delegation00 Ratings9.997 Ratings
    Email Templates00 Ratings9.7114 Ratings
    User Permissions00 Ratings9.7109 Ratings
    Notifications and Alerts00 Ratings9.9119 Ratings
    Reporting00 Ratings1.7105 Ratings
    Best Alternatives
    HubSpot CRMSmartRecruiters, now part of SAP SuccessFactors
    Small Businesses
    Salesflare
    Score10 out of 10
    Crelate
    Score9.1 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    CareerSiteBuilder
    Score10 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    JobDiva
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot CRMSmartRecruiters, now part of SAP SuccessFactors
    Likelihood to Recommend
    8.6
    (1771 ratings)
    7.9
    (129 ratings)
    Likelihood to Renew
    9.9
    (32 ratings)
    6.0
    (15 ratings)
    Usability
    8.4
    (1619 ratings)
    9.1
    (12 ratings)
    Availability
    8.2
    (1 ratings)
    9.0
    (1 ratings)
    Performance
    6.4
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (25 ratings)
    9.0
    (10 ratings)
    Implementation Rating
    7.3
    (9 ratings)
    9.1
    (2 ratings)
    Configurability
    4.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.3
    (1 ratings)
    7.1
    (12 ratings)
    Product Scalability
    7.3
    (1 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot CRMSmartRecruiters, now part of SAP SuccessFactors
    Likelihood to Recommend
    HubSpot
    I think HubSpot CRM is really worth it for small to large organizations who have at least 5 sales people. You really get more use out of the program the larger your sales team is. HubSpot CRM is such a robust program it does take time to learn and you need to be prepared to scale with it for years. You will be better at utilizing it after year 2 than year 1 for sure.
    Incentivized
    Read full review
    SAP
    SmartRecruiters has allowed us to enable our hiring managers to self-service their requirements for recruitment, simplifying our internal processes. We have visibility of recruitment requirements and significantly improved our approvals process using the software. We have been able to configure our hiring processes relevant to different areas of the business. Collaboration for our hiring teams (managers and business partners) is simple and effective. Candidate experience is enhanced and engaging. The platform has brought many benefits to our Resourcing business partners and hiring managers. We have visibility and insightful data which has integrity, allowing us to make informed business decisions. Our offer process has seen significant improvements and provides an engaging candidate experience, previously this was a labour-intensive process that is now streamlined and automated. The recently launched Community for collaboration amongst customers is very helpful and insigtful for how other people are using the software and exploring ideas with each other
    Incentivized
    Read full review
    Pros
    HubSpot
    • With a unified workflow, we can effortlessly update contact records, generate sales deals, and dispatch personalized marketing emails.
    • With Breeze AI, I can easily automate tasks by giving it the proper prompt. It doesn’t generate random text. It helps in managing tasks.
    Incentivized
    Read full review
    SAP
    • Job Referrals - can easily refer others to a job posting and view the status
    • Job Postings - can easily search for job openings and read job description and criteria
    • Application online - Can easily apply for the job directly and see who the hiring manager and hiring recruiter is
    Incentivized
    Read full review
    Cons
    HubSpot
    • The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
    • In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
    • I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
    • Search can be improved, because sometimes it misbehaves or doesn't show what is expected.
    Incentivized
    Read full review
    SAP
    • Settings page can be difficult to navigate & find what you're looking for
    • Job approval chains would be better with additional qualifying fields so that we can segregate different areas of the business better
    • The ability to edit an existing offer template in-system would improve the experience, rather than having to edit offline and upload a whole new version.
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
    Incentivized
    Read full review
    SAP
    I thoroughly enjoy using SmartRecruiters and have shared this feedback with those responsible, however I am not a decision maker in the process. I understand that at the moment there are lots of factors affecting the economy and business outcomes, so I cannot comment with certainty on the renewal of SmartRecruiters at this time, not involved in the confirmation of renewal.
    Incentivized
    Read full review
    Usability
    HubSpot
    There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged. Once you learn the navigation and the tools needed to complete tasks, it becomes easier. There was a lot of clutter on the navigation menu. If your subscription doesn't give you access to a tool, you should be able to deactivate it or remove it from the navigation, which could reduce the platform's overwhelming nature.
    Incentivized
    Read full review
    SAP
    I would give this rating as overall it a great combo of all your problems. With just one click you can get away with all your problems such as recruitment, candidate update, Interview scheduling, updating candidates, reports of a job perspective, and recruiters perspective. Usability is worth of SmartRecruiters. The dashboard is also very attractive and once you open you will love working on this platform again and again. I would say it is the best platform to use once for smooth work in your organization.
    Incentivized
    Read full review
    Reliability and Availability
    HubSpot
    No answers on this topic
    SAP
    Rarely is there an issue and if the product is down, it typically is restored quickly.
    Read full review
    Performance
    HubSpot
    No answers on this topic
    SAP
    I have no complaints about performance. The system works virtually flawless.
    Read full review
    Support Rating
    HubSpot
    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Incentivized
    Read full review
    SAP
    Response is normally very fast. There are times, however, when the response is not useful. It is difficult to work with the reporting and the offer letter templates, and the front line support agents usually are not very knowledgeable. Second, if there are any issues with integrations, the regular support agents will not be able to help you. You'll have to create that ticket and ask them to escalate it to an integration specialist.
    Incentivized
    Read full review
    In-Person Training
    HubSpot
    No answers on this topic
    SAP
    Quick and easy to learn.
    Incentivized
    Read full review
    Implementation Rating
    HubSpot
    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Incentivized
    Read full review
    SAP
    It really was a painless and easy process to switch to SmartRecruiters.
    Read full review
    Alternatives Considered
    HubSpot
    Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
    Incentivized
    Read full review
    SAP
    I've really enjoyed using SmartRecruiters, but these other ATSs that we've checked out offer better reporting features and price points. Over time, we may be transitioning off of SmartRecruiters to one of these ATSs because the price is a set price where SmartRecruiters has employee-based pricing model. Also, these other software products offer better reporting features that would eliminate some of our manual tracking process that we're currently doing.
    Incentivized
    Read full review
    Scalability
    HubSpot
    No answers on this topic
    SAP
    No explanation really, just a great product.
    Read full review
    Return on Investment
    HubSpot
    • When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
    • I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
    • The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.
    Incentivized
    Read full review
    SAP
    • In terms of ROI, SR helped our business greatly in returning precious time to my productivity in business management, as well as my team's, so that we could get back to the main work we were hired for. The SR process did most of the heavy lifting.
    Incentivized
    Read full review
    ScreenShots

    HubSpot CRM Screenshots

    Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.