Ibexa DXP vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ibexa DXP
Score 8.1 out of 10
N/A
Ibexa, headquartered in Oslo, helps B2B companies to stay relevant and succeed by transforming traditional sales strategies into frictionless buying experiences, with their eponymous digial experience platform (DXP).
$20,143.81
per year
Optimizely Content Management System
Score 8.6 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
Ibexa DXPOptimizely Content Management System
Editions & Modules
Ibexa Content - Bronze
€ 15,000
per year
Ibexa Experience - Bronze
€ 23,000
per year
Ibexa Content - Silver
€26,000
per year
Ibexa Commerce - Bronze
€ 30,000
per year
Ibexa Content - Gold
€37,000
per year
Ibexa Experience - Silver
€40,000
per year
Ibexa Content - Platinum
€50,000
per year
Ibexa Commerce - Silver
€52,000
per year
Ibexa Experience - Gold
€57,000
per year
Ibexa Commerce - Gold
€74,000
per year
Ibexa Experience - Platinum
€77,000
per year
Ibexa Commerce - Platinum
€100,000
per year
No answers on this topic
Offerings
Pricing Offerings
Ibexa DXPOptimizely Content Management System
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Ibexa DXPOptimizely Content Management System
Features
Ibexa DXPOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Ibexa DXP
-
Ratings
Optimizely Content Management System
8.5
167 Ratings
3% above category average
Role-based user permissions00 Ratings8.5167 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Ibexa DXP
-
Ratings
Optimizely Content Management System
8.0
164 Ratings
3% above category average
API00 Ratings8.0157 Ratings
Internationalization / multi-language00 Ratings7.9125 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Ibexa DXP
-
Ratings
Optimizely Content Management System
7.8
192 Ratings
1% above category average
WYSIWYG editor00 Ratings7.8176 Ratings
Code quality / cleanliness00 Ratings8.1164 Ratings
Admin section00 Ratings8.1176 Ratings
Page templates00 Ratings8.2170 Ratings
Library of website themes00 Ratings7.496 Ratings
Mobile optimization / responsive design00 Ratings7.9174 Ratings
Publishing workflow00 Ratings8.2170 Ratings
Form generator00 Ratings6.8129 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Ibexa DXP
-
Ratings
Optimizely Content Management System
7.6
178 Ratings
3% above category average
Content taxonomy00 Ratings8.1163 Ratings
SEO support00 Ratings7.2162 Ratings
Bulk management00 Ratings7.0135 Ratings
Availability / breadth of extensions00 Ratings7.6141 Ratings
Community / comment management00 Ratings7.9116 Ratings
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User Ratings
Ibexa DXPOptimizely Content Management System
Likelihood to Recommend
8.1
(6 ratings)
8.6
(203 ratings)
Likelihood to Renew
8.6
(2 ratings)
9.7
(34 ratings)
Usability
7.6
(6 ratings)
8.5
(72 ratings)
Availability
-
(0 ratings)
9.2
(4 ratings)
Support Rating
8.4
(6 ratings)
10.0
(8 ratings)
Online Training
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
7.3
(1 ratings)
6.4
(2 ratings)
Contract Terms and Pricing Model
8.4
(4 ratings)
-
(0 ratings)
Professional Services
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Ibexa DXPOptimizely Content Management System
Likelihood to Recommend
Ibexa
I always recommend Ibexa DXP to my fellows. The only scenario that I would not recommend it is if the site is either too small, too simple, or that they simply cannot afford to stand it up properly.
Read full review
Optimizely
If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
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Pros
Ibexa
  • Block technology is by far one of my favorite features of the tool. This allows us to quickly layout content in a unique manner with a variety of display options.
  • Micro Shareable content blocks allow users to quickly share our content across the web and drive more relevant traffic back to our site.
  • Reusable content blocks allow for better management of content throughout the site, ensuring accuracy with a simple update.
Read full review
Optimizely
  • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
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Cons
Ibexa
  • Limited partners when you compare to other solutions (WordPress, Drupal, etc). It took us a while to find a solid, trusted developer.
Read full review
Optimizely
  • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
  • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
  • Structured Data/MicroData - maybe it's our install, but this seems to be missing
  • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
  • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
  • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
  • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
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Likelihood to Renew
Ibexa
Very happy with current relationship and websites
Read full review
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Ibexa
It is quite easy to navigate through the backend and also, you can directly work in frontend view. Dynamic content can be created on the fly. Their Landing page features are awesome. You create a page by drag & drop.
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Optimizely
From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
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Reliability and Availability
Ibexa
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
Ibexa
They are directly reachable and help you to deal with other services, e.g. if would like to set up a CDN for China or if you would like to integrate a tool like HubSpot. If there is anything you are missing, they help you to find a workaround until they can deliver such items - like local language versions.
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Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
Ibexa
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Ibexa
The partner selected makes a significant impact on the usability and experience
Read full review
Optimizely
I was not fully involved.
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Alternatives Considered
Ibexa
Read full review
Optimizely
Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
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Contract Terms and Pricing Model
Ibexa
We’ve priced other enterprise products and found Ibexa DXP to be a bit more expensive. However, not enough to dissuade us from staying with the product.
Read full review
Optimizely
No answers on this topic
Professional Services
Ibexa
The partner ecosystem is small. However, we've worked with two Ibexa partners over the last 10 years. They were very skilled. They were great companies. We've interviewed other Ibexa partners in North America. We found them all to be professional with solid resumes.
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Optimizely
No answers on this topic
Return on Investment
Ibexa
  • Overall, Ibexa DXP has met all of our business requirements. I can’t think of anything we haven’t been able to accomplish with Ibexa DXP.
  • We do see it as a bit expensive to own and operate. Licensing is a bit pricey.
  • Ibexa has stood by [its] product. They have been responsive to all of our requests. That's made a difference in the day-to-day support of the product.
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Optimizely
  • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
  • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
  • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
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ScreenShots

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.