IBM Digital Analytics vs. StatCounter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM Digital Analytics
Score 7.0 out of 10
N/A
IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from…N/A
StatCounter
Score 9.0 out of 10
N/A
Web analytics product designed for SMB.s Statistics collected are based on page loads.
$5
per month
Pricing
IBM Digital AnalyticsStatCounter
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
IBM Digital AnalyticsStatCounter
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
More Pricing Information
Community Pulse
IBM Digital AnalyticsStatCounter
Top Pros
Top Cons
User Ratings
IBM Digital AnalyticsStatCounter
Likelihood to Recommend
7.0
(22 ratings)
9.6
(12 ratings)
Likelihood to Renew
5.8
(18 ratings)
9.9
(7 ratings)
Usability
9.0
(1 ratings)
10.0
(1 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
Support Rating
2.0
(8 ratings)
-
(0 ratings)
Online Training
7.1
(2 ratings)
-
(0 ratings)
Implementation Rating
9.9
(4 ratings)
-
(0 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
IBM Digital AnalyticsStatCounter
Likelihood to Recommend
IBM
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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StatCounter
Free services provide a wonderful resource for people on tight budgets. If willing to put forth work in data managing/analysis and If basic high traffic information or drilling down specific users in low traffic situations is needed, then StatCounter may fit your needs. If automation and low overhead are a high priority then some more expensive packages can provide the same and more information with less hassle. Because StatCounter is free, there is low risk to see if StatCounter works in your specific usage scenario.
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Pros
IBM
  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
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StatCounter
  • I can visit my site in real time showing pages visited and the duration of the visit.
  • It shows very detailed data on where visitors came from.
  • I could monitor the performance of campaigns in real-time as visitors came to my site from a promotion.
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Cons
IBM
  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
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StatCounter
  • I would like to see our referral traffic ranked in order of most to least. I'm not sure if this function exists already, but if it does, I do not know how to do it.
  • Maybe put the average time on site on the same chart as the visitors and page views graphs.
  • I feel as though some tasks can be streamlined, but this is not just unique to statcounter but to other analytics sites I've used. But people like digging really deep into the data, but for people like me who use it for one purpose, a shorter one-stop-shop version would be nice. Like one page where everything can be seen.
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Likelihood to Renew
IBM
As a company, it is beginning to become apparent that Google Analytics may be our best usage. We do not have any analytic experts in our bank and we do not need all the bells and whistles that IBM DA brings to the table and can utilize the simplicity of a program such as Google Analytics to our advantage without a price tag and much easier navigation.
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StatCounter
I have not had any issues with malfunctions when using statcounter, so that would lead me to continue using the program. I would like to see more social media measuring tools, but again, we don't use the program to dig really deep. We're just looking to figure out who is reading what articles on our website are the most liked. And it helps lead our editorial team in the right direction.
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Usability
IBM
Very easy to implement and use.
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StatCounter
I never have to call tech support and never get frustrated because I can't get the information that I need.
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Reliability and Availability
IBM
Never had any issues
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StatCounter
No answers on this topic
Performance
IBM
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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StatCounter
No answers on this topic
Support Rating
IBM
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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StatCounter
No answers on this topic
Online Training
IBM
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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StatCounter
No answers on this topic
Implementation Rating
IBM
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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StatCounter
No answers on this topic
Alternatives Considered
IBM
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
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StatCounter
Wish StatCounter had a more comprehensive report feature comparable to Google Analytics. I feel StatCounter is easier to use and to understand when compared to Google. Some people prefer Google Analytics, but it provides so much more information that the average person really needs. It meets basic needs. If you are looking for something more robust and high level of detail, I would recommend Google Analytics instead
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Scalability
IBM
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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StatCounter
No answers on this topic
Return on Investment
IBM
  • We spend too much time trying to work around bugs on the new UI.
  • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
  • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
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StatCounter
  • StatCounter enabled us to track what works and doesn't work with regards to driving web traffic. On a personal use level, StatCounter enabled me to gauge how much additional effort I needed to make to reach the traffic levels needed on my website.
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