IBM InfoSphere Information Server is a data integration platform used to understand, cleanse, monitor and transform data. The offerings provide massively parallel processing (MPP) capabilities.
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ZoomInfo Operations
Score 8.5 out of 10
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ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.
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SAS Data Management
Score 8.0 out of 10
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A suite of solutions for data connectivity, enhanced transformations and robust governance. Solutions provide a unified view of data with access to data across databases, data warehouses and data lakes. Connects with cloud platforms, on-premises systems and multicloud data sources.
Information Server is extremely useful to replace manual developments that require a lot of coding effort. It significantly increases the productivity of the initial development and the future maintenance of the processes since it has a visual development environment with self-documentation.
We used to suffer with the leakage of leads and with duplicate entries, just like how I mentioned earlier. After implementing it, our data hygiene has improved by a huge quantity. Our team has become more efficient in terms of reaching out to the prospect within minutes of showing interest in our SAAS security products and services, instead of spending time on data entry in the Excel sheets and then working on the lead. It has reduced our manual research time by almost 36 %, allowing the team to focus on revenue generation rather than Sales operations.
When data is in a system that needs a complex transformation to be usable for an average user. Such tasks as data residing in systems that have very different connection speeds. It can be integrated and used together after passing through the SAS Data Integration Studio removing timing issues from the users' worries. A part that is perhaps less appropriate is getting users who are not familiar with the source data to set up the load processes.
EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
SAS/Access is great for manipulating large and complex databases.
SAS/Access makes it easy to format reports and graphics from your data.
Data Management and data storage using the Hadoop environment in SAS/Access allows for rapid analysis and simple programming language for all your data needs.
I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
Very easy to use - there are only a couple of areas that I need to think through how best to build specific rules or logic to ensure updates are made as expected. The ability to easily add filters and immediately see how many records match them creates a use case in itself. Sometimes we pull up Ringlead just to gain quicker access to counts of records that meet specific criteria, because it is faster than building views or reports in Salesforce. It is also extremely easy to see what records were updated, imported, or merged - the reporting and access to the history of activities are very helpful.
The main negative point is the use of a non-standard language for customizations, as well as the poor integration with non-SAS systems. However, there is no doubt that it is a high-performance and powerful product capable of responding optimally to certain requirements.
I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
With SAS, you pay a license fee annually to use this product. Support is incredible. You get what you pay for, whether it's SAS forums on the SAS support site, technical support tickets via email or phone calls, or example documentation. It's not open source. It's documented thoroughly, and it works.
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
We had looked at a few other tools alongside ZoomInfo Operations, including Clearbit and Apollo. Of course, they all had their strengths and their weaknesses. But ZoomInfo Operations really stood out for the accuracy as well as the depth of its data. Also, the Salesforce integration and the EverString capabilities were important
Because of ease of using SAS DI and data processing speed. There were lots of issues with AWS Redshift on cloud environment in terms of making connections with the data sources and while fetching the data we need to write complex queries.
It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
Saved time in doing research and data population.
Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.
