IBM Streams (discontinued) vs. iContact

Like the name says, it is good for streaming data and analyzing. It is great to look at tuples at a fast rate, filtering, calling other sources to enrich data, can call APIs, etc. Could do better for ingest use cases, can do better with guaranteed delivery, etc.

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I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

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• IBM Streams is well suited for providing wire-speed real-time end-to-end processing with sub-millisecond latency.
• Streams is amazingly computationally efficient. In other words, you can typically do much more processing with a given amount of hardware than other technologies. In a recent linear-road benchmark Streams based application was able to provide greater capability than the Hadoop-based implementation using 10x less hardware. So even when latency isn't critical, using Streams might still make sense for reducing operational cost.
• Streams comes out of the box with a large and comprehensive set of tested and optimized toolkits. Leveraging these toolkits not only reduces the development time and cost but also helps reduce project risk by eliminating the need for custom code which likely has not seen as much time in test or production.
• In addition to the out of the box toolkits, there is an active developer community contributing additional specialized packages.

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• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• Documentation could be more extensive, with more examples, although overall this is not too bad compared to some of the alternative solutions.
• Seems expensive to use in production.

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• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

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iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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The templates are difficult to customize, and they don't render well in email platforms

i wouldn't be using it if i wasn't satisfied. time is money

There are well explained tutorials to get the user started. If you are looking for business application ideas, the user community offers a diversity of applications. It is very easy to launch applications on the cloud and can integrate with other analytic tools available on Watson Studio. It takes away the burden of the technology so that users can focus on business innovations.

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I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• Ability to do more with less
• Admins and data analyst can now focus on more thinking tasks
• No negative impacts yet

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• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

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