iContact vs. LISTSERV

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
iContact
Score 7.7 out of 10
N/A
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
$14
per month
LISTSERV
Score 9.0 out of 10
N/A
L-Soft LISTSERV is an email list management software deployed as a browser-based solution with features such as automatic subscription and bounce handling, subscriber activity reports, and customizable templates.
$0
Pricing
iContactLISTSERV
Editions & Modules
1500 Users
$15.00
per month
2500 Users
$25.00
per month
5000 Users
$45.00
per month
LISTSERV Classic
$0
LISTSERV Lite
$0
LISTSER HPO
$0
ListPlex
$0
ListPlex Dedicated Service
$0
Offerings
Pricing Offerings
iContactLISTSERV
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
iContactLISTSERV
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
iContactLISTSERV
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
iContact
6.6
26 Ratings
21% below category average
LISTSERV
-
Ratings
WYSIWYG email editor7.024 Ratings00 Ratings
Dynamic content7.021 Ratings00 Ratings
Ability to test dynamic content5.021 Ratings00 Ratings
Landing pages7.014 Ratings00 Ratings
A/B testing5.017 Ratings00 Ratings
Mobile optimization7.021 Ratings00 Ratings
Email deliverability reporting7.025 Ratings00 Ratings
List management8.025 Ratings00 Ratings
Triggered drip sequences6.015 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
iContact
8.0
26 Ratings
2% above category average
LISTSERV
-
Ratings
Dashboards8.026 Ratings00 Ratings
Standard reports8.025 Ratings00 Ratings
Custom reports8.015 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
iContact
7.0
1 Ratings
19% below category average
LISTSERV
-
Ratings
URL Validation7.01 Ratings00 Ratings
Link Tracking7.01 Ratings00 Ratings
Image Validation7.01 Ratings00 Ratings
Inbox Display7.01 Ratings00 Ratings
Email Accessibility Tools7.01 Ratings00 Ratings
Spelling and Grammar Check7.01 Ratings00 Ratings
Spam Testing7.01 Ratings00 Ratings
Email Previews7.01 Ratings00 Ratings
Best Alternatives
iContactLISTSERV
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
iContactLISTSERV
Likelihood to Recommend
8.0
(45 ratings)
-
(0 ratings)
Likelihood to Renew
3.4
(19 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(9 ratings)
-
(0 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.5
(2 ratings)
-
(0 ratings)
Product Scalability
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
iContactLISTSERV
Likelihood to Recommend
iContact
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
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L-Soft
No answers on this topic
Pros
iContact
  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
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L-Soft
No answers on this topic
Cons
iContact
  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
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L-Soft
No answers on this topic
Likelihood to Renew
iContact
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
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L-Soft
No answers on this topic
Usability
iContact
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
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L-Soft
No answers on this topic
Reliability and Availability
iContact
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
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L-Soft
No answers on this topic
Support Rating
iContact
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
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L-Soft
No answers on this topic
Online Training
iContact
The templates are difficult to customize, and they don't render well in email platforms
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L-Soft
No answers on this topic
Implementation Rating
iContact
i wouldn't be using it if i wasn't satisfied. time is money
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L-Soft
No answers on this topic
Alternatives Considered
iContact
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
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L-Soft
No answers on this topic
Scalability
iContact
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
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L-Soft
No answers on this topic
Return on Investment
iContact
  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
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L-Soft
No answers on this topic
ScreenShots

LISTSERV Screenshots

Screenshot of Mailings are not only available in your subscribers' inboxes, but on the secure web interface as well. Subscribers can access the web interface to update notification preferences, change their password, and even send mailings if the authority is granted to them.Screenshot of LISTSERV offers archive options on the web interface so subscribers can view previous mailings at any time.Screenshot of Create your mailing with our optional customizable templates. Add your own logos, photos, and links and save time by creating common headers and footers.Screenshot of Each subscriber can be granted specific permissions and customize their notification preferences using the web interface.