Likelihood to Recommend I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Read full review Pabbly (Magnet Brains LLC)
It is great for companies or people that are using software that is mainstream and would like to extend the capability of that software with added features. Also great for companies that use more than 1 software and need to have them interact with each other to make them more efficient Great for companies that need to automate functions that are repetitive throughout the organization Read full review Pros Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information. Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own. Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc. Read full review Pabbly (Magnet Brains LLC)
Connect software applications that are not already integrated or connected Automate processes within a single software Transform data and then using that data across different software applications Read full review Cons We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?) The regular version of iContact doesn't support event management or logic flows for automated messaging. Custom form fields have limited field type options (can't build a drop-down). Read full review Pabbly (Magnet Brains LLC)
The trigger action needs improvement The method of connecting different software also needs to be simplified The actions for some software applications need to have more capability (things that can be done between different software) Read full review Likelihood to Renew iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Read full review Pabbly (Magnet Brains LLC)
Usability I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Read full review Pabbly (Magnet Brains LLC)
Reliability and Availability iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Read full review Pabbly (Magnet Brains LLC)
Support Rating They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
Read full review Pabbly (Magnet Brains LLC)
Online Training The templates are difficult to customize, and they don't render well in email platforms
Read full review Pabbly (Magnet Brains LLC)
Implementation Rating i wouldn't be using it if i wasn't satisfied. time is money
Read full review Pabbly (Magnet Brains LLC)
Alternatives Considered I didn't have a say in the decision because I wasn't with the company at the time. I listed
HubSpot here because I know we used it in conjunction with iContact for email automation, but
HubSpot Email was only recently built-out to the point where it is today. Now, iContact and
HubSpot are no longer integrated.
Read full review Pabbly (Magnet Brains LLC)
Most platforms do one thing well so you are limited to that one thing. And then those platforms add some functionality later, plus most systems don't have native integration between other systems. From our experience, Pabbly Plus was birthed by connecting different platforms/software so it works well in that regard. It is also easier than most systems as most other platforms charge a premium for integration systems, where as Pabbly doesn't.
Read full review Scalability iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Read full review Pabbly (Magnet Brains LLC)
Return on Investment We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it). We like the breakdown of statistics in the dashboard. They're easy to read. iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing. Read full review Pabbly (Magnet Brains LLC)
Saved us thousands of dollars in manual labor costs Made us more profitable due to automating our marketing effort Allowed us to meet with more prospects by reducing our effort Made us more intelligent by capturing important information that we were not able to capture Read full review ScreenShots