IdentityIQ vs. Microsoft Entra External ID vs. SAP Customer Data Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IdentityIQ
Score 0.0 out of 10
N/A
N/AN/A
Microsoft Entra External ID
Score 9.3 out of 10
N/A
Microsoft Entra External ID (formerly Azure Active Directory B2C, or alternately, Azure Active Directory External Identities) provides business-to-customer identity as a service. Customers can use their preferred social, enterprise, or local account identities to get single sign-on access to applications and APIs.
$0
per month per active users
SAP Customer Data Solutions
Score 8.2 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Pricing
IdentityIQMicrosoft Entra External IDSAP Customer Data Solutions
Editions & Modules
No answers on this topic
Premium P1 (for More than 50,000 MAU)
$0.00325
per month per active users
Premium P2 (for More than 50,000 MAU)
$0.01625
per month per active users
No answers on this topic
Offerings
Pricing Offerings
IdentityIQMicrosoft Entra External IDSAP Customer Data Solutions
Free Trial
NoYesNo
Free/Freemium Version
NoYesNo
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsA flat fee of $0.03 is billed for each SMS/Phone-based multi-factor authentication attempt.
More Pricing Information
Community Pulse
IdentityIQMicrosoft Entra External IDSAP Customer Data Solutions
Features
IdentityIQMicrosoft Entra External IDSAP Customer Data Solutions
Identity Management
Comparison of Identity Management features of Product A and Product B
IdentityIQ
-
Ratings
Microsoft Entra External ID
9.4
3 Ratings
13% above category average
SAP Customer Data Solutions
-
Ratings
ID-Management Access Control00 Ratings9.33 Ratings00 Ratings
ID Management Single-Sign On (SSO)00 Ratings9.33 Ratings00 Ratings
Multi-Factor Authentication00 Ratings9.03 Ratings00 Ratings
Password Management00 Ratings10.03 Ratings00 Ratings
Account Provisioning and De-provisioning00 Ratings10.03 Ratings00 Ratings
ID Management Workflow Automation00 Ratings8.73 Ratings00 Ratings
ID Risk Management00 Ratings9.33 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
IdentityIQ
-
Ratings
Microsoft Entra External ID
-
Ratings
SAP Customer Data Solutions
7.8
28 Ratings
5% below category average
Tag library00 Ratings00 Ratings7.827 Ratings
Tag variable mapping00 Ratings00 Ratings7.725 Ratings
Ease of writing custom tags00 Ratings00 Ratings7.826 Ratings
Rules-driven tag execution00 Ratings00 Ratings7.826 Ratings
Tag performance monitoring00 Ratings00 Ratings7.925 Ratings
Page load times00 Ratings00 Ratings8.026 Ratings
Mobile app tagging00 Ratings00 Ratings7.625 Ratings
Library of JavaScript extensions00 Ratings00 Ratings7.724 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
IdentityIQ
-
Ratings
Microsoft Entra External ID
-
Ratings
SAP Customer Data Solutions
7.6
29 Ratings
7% below category average
Standard visitor segmentation00 Ratings00 Ratings8.029 Ratings
Behavioral visitor segmentation00 Ratings00 Ratings8.028 Ratings
Traffic allocation control00 Ratings00 Ratings5.328 Ratings
Website personalization00 Ratings00 Ratings9.327 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
IdentityIQ
-
Ratings
Microsoft Entra External ID
-
Ratings
SAP Customer Data Solutions
6.9
30 Ratings
17% below category average
Account Scoring00 Ratings00 Ratings7.828 Ratings
Customer Data Governance00 Ratings00 Ratings8.729 Ratings
Data Connectors00 Ratings00 Ratings5.430 Ratings
Data Enhancement00 Ratings00 Ratings6.130 Ratings
Data Ingestion00 Ratings00 Ratings6.730 Ratings
Data Storage00 Ratings00 Ratings4.330 Ratings
Data Visibility00 Ratings00 Ratings7.930 Ratings
Event Data00 Ratings00 Ratings6.628 Ratings
Identity Resolution00 Ratings00 Ratings8.728 Ratings
Best Alternatives
IdentityIQMicrosoft Entra External IDSAP Customer Data Solutions
Small Businesses
WatchGuard AuthPoint
WatchGuard AuthPoint
Score 9.0 out of 10
WatchGuard AuthPoint
WatchGuard AuthPoint
Score 9.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Medium-sized Companies
OneLogin by One Identity
OneLogin by One Identity
Score 9.7 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.7 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Enterprises
OneLogin by One Identity
OneLogin by One Identity
Score 9.7 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.7 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
IdentityIQMicrosoft Entra External IDSAP Customer Data Solutions
Likelihood to Recommend
-
(0 ratings)
10.0
(7 ratings)
8.5
(58 ratings)
Likelihood to Renew
-
(0 ratings)
-
(0 ratings)
9.5
(10 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
9.1
(7 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
8.9
(57 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
7.3
(7 ratings)
Support Rating
-
(0 ratings)
-
(0 ratings)
9.1
(8 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
9.1
(7 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
7.3
(7 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
4.5
(1 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
4.5
(1 ratings)
User Testimonials
IdentityIQMicrosoft Entra External IDSAP Customer Data Solutions
Likelihood to Recommend
IDIQ
No answers on this topic
Microsoft
In our organisation we use Microsoft Entra External ID primarily to enable non-attenders to remotely login to our tenant and access pre-prepared educational resources. As well as access to tutors, pupils can also communicate with centralised staff who can support them to gain an education. Utilising our external tenant configuration we can develop and deploy our own in house apps to unpin this support intervention.
Read full review
SAP
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
Read full review
Pros
IDIQ
No answers on this topic
Microsoft
  • One of the things that Microsoft Entra External ID does really well is creating user logins, accounts and profile. It is very easy to create them, manage them and delete them. It is fast and reliant.
  • Limit access or authorization feature. We can allow different levels of authorization and access. So that not all the employees would have access to all the data. Only some relaible employees would have access and power to change anything.
  • Mutli factor authentication feature is also a really good feature to secure data. Even overseas vendors need MFS to login which gives double protection to our data.
Read full review
SAP
  • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
  • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
  • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
Read full review
Cons
IDIQ
No answers on this topic
Microsoft
  • Troubleshooting diagnostic logs effectively requires VS Code
  • Group and role management requires additional effort
  • The programming model (XML) could use some developer experience love
Read full review
SAP
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
Read full review
Likelihood to Renew
IDIQ
No answers on this topic
Microsoft
No answers on this topic
SAP
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
Read full review
Usability
IDIQ
No answers on this topic
Microsoft
Microsoft Entra External ID is an all round solid product, and certainly delivers the solution to our needs well. Through use we found that Pupil's become 'experts in avoidance', if they can forget their login details or indeed their device used for MFA, they will and then use that as the excuse for not accessing/completing their assignments. If more MFA options were available (such as delegated MFA) this would really help iron out our entire end user experiences
Read full review
SAP
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
Read full review
Reliability and Availability
IDIQ
No answers on this topic
Microsoft
No answers on this topic
SAP
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
Read full review
Performance
IDIQ
No answers on this topic
Microsoft
No answers on this topic
SAP
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
Read full review
Support Rating
IDIQ
No answers on this topic
Microsoft
No answers on this topic
SAP
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
Read full review
In-Person Training
IDIQ
No answers on this topic
Microsoft
No answers on this topic
SAP
because it was made directly in the company
Read full review
Online Training
IDIQ
No answers on this topic
Microsoft
No answers on this topic
SAP
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
Read full review
Implementation Rating
IDIQ
No answers on this topic
Microsoft
No answers on this topic
SAP
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
Read full review
Alternatives Considered
IDIQ
No answers on this topic
Microsoft
I really enjoy how simple it is to connect this Active Directory with other Microsoft Products to collaborate with colleagues and clients.
Read full review
SAP
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
Read full review
Scalability
IDIQ
No answers on this topic
Microsoft
No answers on this topic
SAP
because the platform actually allows you to scale at any time if designed following best practices
Read full review
Return on Investment
IDIQ
No answers on this topic
Microsoft
  • Having monthly active users billing was cost-effective.
  • Helped with the IT support that was already managing the Azure platform of the company; this helped to manage the costs better and optimize them.
Read full review
SAP
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
Read full review
ScreenShots

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform