IdentityIQ vs. Microsoft Entra External ID vs. SAP Customer Data Solutions
IdentityIQ vs. Microsoft Entra External ID vs. SAP Customer Data Solutions
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
![]() IdentityIQ | N/A | N/A | N/A | |
![]() Microsoft Entra External ID | N/A | Microsoft Entra External ID (formerly Azure Active Directory B2C, or alternately, Azure Active Directory External Identities) provides business-to-customer identity as a service. Customers can use their preferred social, enterprise, or local account identities to get single sign-on access to applications and APIs. | $0 per month per active users | |
SAP Customer Data Solutions | N/A | The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles. | N/A |
| IdentityIQ | Microsoft Entra External ID | SAP Customer Data Solutions | ||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | No setup fee | |||||||||||||||||||||
| Additional Details | — | A flat fee of $0.03 is billed for each SMS/Phone-based multi-factor authentication attempt. | — | |||||||||||||||||||||
| More Pricing Information | ||||||||||||||||||||||||
| IdentityIQ | Microsoft Entra External ID | SAP Customer Data Solutions |
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| IdentityIQ | Microsoft Entra External ID | SAP Customer Data Solutions | |||||||||||||||||||||||||||||||||||||||
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| Identity Management |
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| Tag Management |
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| Audience Segmentation & Targeting |
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| Customer Data Management |
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| IdentityIQ | Microsoft Entra External ID | SAP Customer Data Solutions | |
|---|---|---|---|
| Small Businesses | WatchGuard AuthPoint Score 9.0 out of 10 | WatchGuard AuthPoint Score 9.0 out of 10 | Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10 |
| Medium-sized Companies | OneLogin by One Identity Score 9.7 out of 10 | OneLogin by One Identity Score 9.7 out of 10 | Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10 |
| Enterprises | OneLogin by One Identity Score 9.7 out of 10 | OneLogin by One Identity Score 9.7 out of 10 | Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10 |
| All Alternatives | View all alternatives | View all alternatives | View all alternatives |
| IdentityIQ | Microsoft Entra External ID | SAP Customer Data Solutions | |
|---|---|---|---|
| Likelihood to Recommend | - (0 ratings) | 10.0 (7 ratings) | 8.5 (58 ratings) |
| Likelihood to Renew | - (0 ratings) | - (0 ratings) | 9.5 (10 ratings) |
| Usability | - (0 ratings) | 10.0 (1 ratings) | 9.1 (7 ratings) |
| Availability | - (0 ratings) | - (0 ratings) | 8.9 (57 ratings) |
| Performance | - (0 ratings) | - (0 ratings) | 7.3 (7 ratings) |
| Support Rating | - (0 ratings) | - (0 ratings) | 9.1 (8 ratings) |
| In-Person Training | - (0 ratings) | - (0 ratings) | 9.1 (2 ratings) |
| Online Training | - (0 ratings) | - (0 ratings) | 9.1 (7 ratings) |
| Implementation Rating | - (0 ratings) | - (0 ratings) | 7.3 (7 ratings) |
| Configurability | - (0 ratings) | - (0 ratings) | 9.1 (1 ratings) |
| Ease of integration | - (0 ratings) | - (0 ratings) | 9.1 (1 ratings) |
| Product Scalability | - (0 ratings) | - (0 ratings) | 9.1 (1 ratings) |
| Vendor post-sale | - (0 ratings) | - (0 ratings) | 4.5 (1 ratings) |
| Vendor pre-sale | - (0 ratings) | - (0 ratings) | 4.5 (1 ratings) |
| IdentityIQ | Microsoft Entra External ID | SAP Customer Data Solutions | |
|---|---|---|---|
| Likelihood to Recommend | ![]() IDIQ No answers on this topic | ![]() Microsoft
| ![]() SAP
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| Pros | ![]() IDIQ No answers on this topic | ![]() Microsoft
| ![]() SAP
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| Cons | ![]() IDIQ No answers on this topic | ![]() Microsoft
| ![]() SAP
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| Likelihood to Renew | ![]() IDIQ No answers on this topic | ![]() Microsoft No answers on this topic | ![]() SAP
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| Usability | ![]() IDIQ No answers on this topic | ![]() Microsoft
| ![]() SAP
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| Reliability and Availability | ![]() IDIQ No answers on this topic | ![]() Microsoft No answers on this topic | ![]() SAP
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| Performance | ![]() IDIQ No answers on this topic | ![]() Microsoft No answers on this topic | ![]() SAP
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| Support Rating | ![]() IDIQ No answers on this topic | ![]() Microsoft No answers on this topic | ![]() SAP
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| In-Person Training | ![]() IDIQ No answers on this topic | ![]() Microsoft No answers on this topic | ![]() SAP
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| Online Training | ![]() IDIQ No answers on this topic | ![]() Microsoft No answers on this topic | ![]() SAP
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| Implementation Rating | ![]() IDIQ No answers on this topic | ![]() Microsoft No answers on this topic | ![]() SAP
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| Alternatives Considered | ![]() IDIQ No answers on this topic | ![]() Microsoft
| ![]() SAP
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| Scalability | ![]() IDIQ No answers on this topic | ![]() Microsoft No answers on this topic | ![]() SAP
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| Return on Investment | ![]() IDIQ No answers on this topic | ![]() Microsoft
| ![]() SAP
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| ScreenShots | SAP Customer Data Solutions Screenshots |














