Microsoft Entra External ID vs. SAP Customer Data Solutions
Microsoft Entra External ID vs. SAP Customer Data Solutions
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
![]() Microsoft Entra External ID | N/A | Microsoft Entra External ID (formerly Azure Active Directory B2C, or alternately, Azure Active Directory External Identities) provides business-to-customer identity as a service. Customers can use their preferred social, enterprise, or local account identities to get single sign-on access to applications and APIs. | $0 per month per active users | |
SAP Customer Data Solutions | N/A | The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles. | N/A |
| Microsoft Entra External ID | SAP Customer Data Solutions | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules |
| No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | A flat fee of $0.03 is billed for each SMS/Phone-based multi-factor authentication attempt. | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Microsoft Entra External ID | SAP Customer Data Solutions |
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| Identity Management |
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| Tag Management |
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| Audience Segmentation & Targeting |
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| Customer Data Management |
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| Microsoft Entra External ID | SAP Customer Data Solutions | |
|---|---|---|
| Small Businesses | Dashlane Password Manager Score 9.0 out of 10 | Bloomreach - The Agentic Platform for Personalization Score 9.0 out of 10 |
| Medium-sized Companies | OneLogin by One Identity Score 9.6 out of 10 | Bloomreach - The Agentic Platform for Personalization Score 9.0 out of 10 |
| Enterprises | OneLogin by One Identity Score 9.6 out of 10 | Bloomreach - The Agentic Platform for Personalization Score 9.0 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Microsoft Entra External ID | SAP Customer Data Solutions | |
|---|---|---|
| Likelihood to Recommend | 9.9 (7 ratings) | 8.5 (58 ratings) |
| Likelihood to Renew | - (0 ratings) | 9.5 (10 ratings) |
| Usability | 10.0 (1 ratings) | 9.1 (7 ratings) |
| Availability | - (0 ratings) | 8.9 (57 ratings) |
| Performance | - (0 ratings) | 7.3 (7 ratings) |
| Support Rating | - (0 ratings) | 9.1 (8 ratings) |
| In-Person Training | - (0 ratings) | 9.1 (2 ratings) |
| Online Training | - (0 ratings) | 9.1 (7 ratings) |
| Implementation Rating | - (0 ratings) | 7.3 (7 ratings) |
| Configurability | - (0 ratings) | 9.1 (1 ratings) |
| Ease of integration | - (0 ratings) | 9.1 (1 ratings) |
| Product Scalability | - (0 ratings) | 9.1 (1 ratings) |
| Vendor post-sale | - (0 ratings) | 4.5 (1 ratings) |
| Vendor pre-sale | - (0 ratings) | 4.5 (1 ratings) |
| Microsoft Entra External ID | SAP Customer Data Solutions | |
|---|---|---|
| Likelihood to Recommend | ![]() Microsoft
| ![]() SAP
|
| Pros | ![]() Microsoft
| ![]() SAP
|
| Cons | ![]() Microsoft
| ![]() SAP
|
| Likelihood to Renew | ![]() Microsoft No answers on this topic | ![]() SAP
|
| Usability | ![]() Microsoft
| ![]() SAP
|
| Reliability and Availability | ![]() Microsoft No answers on this topic | ![]() SAP
|
| Performance | ![]() Microsoft No answers on this topic | ![]() SAP
|
| Support Rating | ![]() Microsoft No answers on this topic | ![]() SAP
|
| In-Person Training | ![]() Microsoft No answers on this topic | ![]() SAP
|
| Online Training | ![]() Microsoft No answers on this topic | ![]() SAP
|
| Implementation Rating | ![]() Microsoft No answers on this topic | ![]() SAP
|
| Alternatives Considered | ![]() Microsoft
| ![]() SAP
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| Scalability | ![]() Microsoft No answers on this topic | ![]() SAP
|
| Return on Investment | ![]() Microsoft
| ![]() SAP
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| ScreenShots | SAP Customer Data Solutions Screenshots |













